AdTeach

Layout Teardown: Episode 3 - Cars.com's Sophisticated Ad Strategy

In this week's episode, we're taking a look at cars.com, one of the biggest auto marketplaces in the US. Ben and Brock speak about the detailed insights and suggestions for optimizing cars.com’s ad revenue.

Naomi Khor

April 12, 2024

What is AdSense Arbitrage? Best Practices for Using AdSense Arbitrage

We're delving deep into the world of AdSense arbitrage—a game-changing strategy where publishers invest in ads to drive traffic.

Naomi Khor

February 29, 2024

What are Sticky Ads? Pros & Cons

Explore the potential of sticky ads, which promise enhanced visibility for advertisers and higher returns for publishers.

Naomi Khor

February 29, 2024

Ultimate Core Web Vitals Guide for Publishers | LCP, CLS & FID Explained

We chat with James Nielsen, Publift's Head of Onboarding, about Core Web Vitals (CWV), why it's important for publishers, and what they can do to optimize their CWV health.

Naomi Khor

February 29, 2024

What’s Yield Optimization? - Effective Yield Optimization for Publishers Explained

We chat with Brock Munro, Publift's Head of Yield & Product, about Yield Optimization (and Management), why it's important for publishers, and what are the best practices surrounding it.

Naomi Khor

February 29, 2024

Layout Teardown: Episode 2 - Timeanddate.com Ad Layout Strategy & Programmatic Advertising Walkthrough

In this week's episode, we're taking a look at Timeanddate.com, a transactional website where users can calculate dates, check the time, weather and dates across the world.

Naomi Khor

February 29, 2024

Layout Teardown: Episode 1 - Daily Mail Ad Layout Strategy & Programmatic Advertising Walkthrough

We're taking a look at Daily Mail, a popular news tabloid website in the UK, US and Australia. Ben and Brock talk through the reasons behind Daily Mail's page RPM strategy, the ad units on desktop on mobile, and their ad loading setup.

Naomi Khor

February 29, 2024

300 x 250 Medium Rectangle Ad Banner—Everything You Need to Know

The 300 x 250 medium rectangle ad banner is one of the most widely used ad sizes. We explain its benefits, drawbacks, and best practices for implementation.

Naomi Khor

February 29, 2024

300 x 600 Monster MPU Ad Banner—Everything You Need to Know

The 300 x 600 skyscraper ad size is increasing in popularity. Learn about its design, placement, and targeting strategies for maximum effectiveness.

Naomi Khor

April 5, 2024

728x90 Leaderboard Ad Banner - Everything You Need to Know | Publift

Everything You Need to Know About the 728x90 Leaderboard Banner

Learn everything you need to know about the 728x90 leaderboard ad banner, including the best placement practices and tips to running them successfully

Naomi Khor

February 29, 2024

What is Ad Refresh and How Does It Work?

Ad Refresh is a Great Way for Publishers to Increase Their Advertising Revenue. This article covers the how, why, when, and where of Ad Refresh for maximum ROI.

Naomi Khor

April 6, 2024

A Complete Guide to CPM Vs CPC Vs CPA Vs CPI Vs CPI Vs CPV | Publift

A Complete Guide to CPM Vs CPC Vs CPA Vs CPI Vs CPV

What are CPM, CPC, CPL, CPA, CPV and CPI? Understanding these key marketing metrics is key to making the right choice for your website.

Naomi Khor

April 5, 2024

What is a Supply-Side Platform?

A supply-side platform (SSP) is an adtech platform used to coordinate and manage digital ad inventories. Here’s everything publishers need to know in 2024.

Naomi Khor

April 6, 2024

What Is Header Bidding? Everything Publishers Need to Know | Publift

How Does Header Bidding Work? Everything Publishers Need to Know

Header bidding is a vital part of ad tech for publishers looking to maximize their ad revenue. Learn everything you need to know about header bidding auctions.

Naomi Khor

April 15, 2024

The Ultimate Private Marketplace Guide for Publishers

Everything you need to know about the benefits of private marketplaces for publishers and advertisers alike.

Naomi Khor

April 5, 2024

What Is Programmatic Advertising? How Does It Work?

Programmatic advertising is the process of automatically buying and selling digital advertising space. It’s a smarter, faster alternative to manual advertising.

Naomi Khor

April 8, 2024

Featured

A Complete Guide to CPM Vs CPC Vs CPA Vs CPI Vs CPV

What Is Programmatic Advertising? How Does It Work?

How Does Header Bidding Work? Everything Publishers Need to Know