With over 300 clients across 60 countries Publift knows a great deal about maximising revenue for publishers. Learn how others have done it so you can do the same.
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Publift assisted in the complete ad setup for all of Envato Tuts+ 30,000 free tutorial pages, achieving optimal ad layouts to keep the user experience as smooth as possible.
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After partnering with Publift, Paycalculator founder Robert was able to leave his full-time job to work on his website project full time instead. Paycalculator achieved a 335% increase in monthly net ad revenue.
Publift helped OzBargain to maximize their ad revenue by implementing new ad technology such as header bidding and Google’s ad exchange, resulting in a 40% annual revenue growth rate and 68% total increase in true CPM.
About the author
Colm is a former Googler and founder of Publift — an adtech business that helps online publishers build sustainable revenue streams. He is an ad ops veteran and sports fanatic with a passion for self-improvement and creating better life situations for all.
“The value that Publift adds is to free up any internal resources that are handling advertising, and also make more money for the company.”
"They really understand the publishing business and have vast experience of the advertising industry. They're on top of their game."
“We wouldn’t be where we are today in terms of where our ads are sitting without Publift. They are always thinking about how we can grow.”
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