Case Study - Editorial

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Dnevnik.ba Grew 154% in Page RPM

Before Publift, Dnevnik.ba had tried other solutions but found that they struggled with volume. Since our partnership, our team of optimization experts helped them achieve a whopping 154% increase in pRPM and average MoM pRPM increase of 38%!

Boss Hunting Hit 1016% Increase in RPM Sept YoY

Boss Hunting was using Adsense for programmatic advertising with 60% of revenue coming from direct deals with their clients in the form of standard display and sponsored posts. The team were looking for a way to better monetise their programmatic inventory without impacting their direct sales and the user experience on site.

Digital Photography School YoY pRPM Increased by 152%

Digital Photography School found Publift after suffering a decrease in AdSense revenue, and following a bad experience with another header bidding partner. DPS found that they could trust Publift due to our openness, focus on safety and superior ad technology.

Envato Saw a 62% Increase in Viewability

Publift assisted in the complete ad setup for all of Envato Tuts+ 30,000 free tutorial pages, achieving optimal ad layouts to keep the user experience as smooth as possible.

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