Publift is proud to announce that we are now an official IAB UK member. We have established a strong foundation of publisher partners across the UK through deep collaboration and delivering fantastic results. Joining the IAB is an important step as we continue to grow across the UK and EMEA. We will leverage this forum to actively advocate for our partners on industry issues affecting publishers. This membership reinforces our commitment to transparent, standards-driven monetisation and deeper collaboration within the digital advertising ecosystem.
As part of the IAB UK community, Publift gains direct access to industry research, policy updates, regulatory guidance, and market insights. These resources enable us to stay connected to emerging trends, understand upcoming changes, and ensure our technology evolves in line with best practices across programmatic advertising.
“Joining the IAB UK enables us to participate more actively in industry collaboration to shape the future of digital advertising, ensuring publishers can thrive” said Amy Jansen-Flynn, Managing Director at Publift. “We will leverage this forum to represent the needs and objectives of publishers, gaining richer insights and driving better outcomes.”
For the publishers we support, this means even stronger value:
- Stronger foresight into industry shifts
- Improved benchmarking and performance context through UK-specific data
- Closer alignment with demand partners and platforms
- Continued advocacy for transparent, high-quality ad experiences
We’re pleased to add the IAB UK membership to our existing global relationship with IAB. This addition will deepen the value we deliver to publishers in the UK, helping them navigate the complexity of modern advertising with clarity, confidence, and more direct insights from the industry.