Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.
June 7, 2021
Programmatic ads help publishers maximize revenue.This list of the 5 best programmatic advertising platforms helps publishers choose the best one for their needs.
We compare three of the best paying CPM ad networks to discover which one provides publishers with the most features, services, and ad revenue.
Learn about the UK's advertising industry, from digital ad growth to popular media types, and traditional vs digital ad effectiveness.
Discover valuable insights and data on US advertising trends that will help you to optimize your ad campaigns.
If you’re a publisher looking to monetize your website, this comparison of Mediavine, AdSense, and Publift should help you decide which best suits your needs.
Google AdX and AdMob are among the most sought-after ad monetization platforms. This guide helps publishers choose the one that best suits their needs.
This detailed guide to ad networks explains the difference between Google AdMob and AdSense, to help you in choosing the best network for your needs.
Looking for the best AdThrive alternative to monetize your site? This list guides you through the best alternatives along with the pros and cons of each.
November 19, 2020
Explore the five best alternatives to third-party cookies to begin your transition to cookie-less advertising as third-party cookies are phased out in 2024.
For those curious about the history of advertising, join us as we explore the industry’s origins, evolution over the years, to what’s in store for the sector.
Join us as we explore some examples of fallacies in advertising and discover the 10 most common ones so you figure out what’s best for your upcoming campaigns.
Before choosing between either Ezoic, AdSense or Publift, check out this detailed guide into each network’s features and ease of use.
Have you tried Ezoic but aren’t satisfied with the ad revenue? Here’s everything you need to know about the 11 best Ezoic alternatives.
Picking the right banner sizes can make a big difference in your ad metrics. Read on to find out about the five highest performing adsense banner sizes and formats for publishers.
Publishers looking to maximize their ad revenue need to pick the right adtech partner. Join us as we explore the five best Mediavine alternatives.
In this article, we look at how customer data platforms (CDPs) work and how they can benefit businesses to improve and personalize their customer experiences.
Explore the most profitable AdSense niches that can boost your ad earnings and discover how you can find your own lucrative niches.
Publishers looking to monetize their content through Google AdSense need an in-depth understanding of how it works. This detailed guide explains everything you need to know.
Ad blockers can seriously derail a publisher’s ad revenue potential. Learn about different strategies that can help you monetize Adblock traffic.
Want to check your website’s traffic but aren’t sure where to begin? Here are five free tools that’ll make it easy for you.
Want to load ads without slowing down your site? Here are nine tips to help you overcome slow load times and maximize ad revenue.
Discover interscroller ads and why they are important at a time when Google algorithm update is punishing intrusive ads that affect online user experience.
Native advertising is a powerful content monetization strategy that allows publishers to overcome ad blocking challenges.
Discover the top performing banner ad sizes for display advertising and how you can create an effective banner ad.
Need an editorial calendar but not sure where to start? This guide will tell you everything you need to know when looking for the right template.
Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.
What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.
Cost per install (CPI) represents a pricing model commonly used for mobile user acquisition campaigns.
100% of our employees feel that Publift is a great place to work! The results feel more significant this year because we’ve grown in size and improved our score.
January 25, 2021
Unsure how ad networks or ad exchanges work? In this post, we compare them back-to-back to help you find the right advertising strategy for your business.
Want to know the Publift requirements? Here are some factors we consider: monthly revenue, site pageviews, genuinity and consistency of traffic, and type of content.
Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.
New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.
Digital ad trafficking involves the strategic creation and placement of display ads. Learn more about how this process shapes demand for ad inventory.
Jaryd Krause interviews our founder and CEO Colm Dolan on how to earn more money from ads on your website.
Everything digital publishers need to know about leaderboard ads, one of the most popular digital ad units in the digital ecosphere.
Bidstream data is critical to media buying. Read on to understand what this data is, as well as how publishers and advertisers can use it to their advantage.
Ad mediation is a solution that allows publishers to use technology to offer their ad inventory to multiple advertisers and maximize ad monetization. Learn more here
Here’s our list of 93 essential in-app advertising statistics for 2023. Read and discover the perfect solution to maximize your ad revenue.
Explore all about cookie syncing, why it’s important to you as a marketer, its future, and how you should adapt to the next phase of digital advertising.
Explore DMP vs DSP, key differences between these two ad tech platforms, when you can make the best use of them and how effective they can become if combined.
Wondering about CPC ads and how they can benefit your revenue model? Read our guide on how and when you might want to use this ad model
Click-through rates (CTRs) are an important metric for publishers and advertisers alike and need close monitoring.
Ad exchanges facilitate the programmatic buying and selling of ads through real-time bidding. Read on to find out more about how they work with examples.
Ever wondered what exciting programmatic advertising trends could boost your brand’s ROI? Read on to find out more!
Are you an advertiser or video publisher? Read our VPAID vs. VAST guide about serving ads to video players through these protocols.
Click spam is a type of digital ad fraud that wastes ad budgets through fake clicks. While it is a serious problem for digital advertisers, it can be tackled.
Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.
Tracking users’ data through a device ID can help with optimizing advertising strategies. Discover the potential of device IDs and their future.
Real-time bidding (RTB) has grown in popularity among publishers and advertisers. Read on to learn how it works and how your marketing campaigns can benefit.
Ad fraud is the practice of inflating impressions, clicks or conversion data for financial gain. Here’s all you need to know about it and also how to tackle it.
Discover what is behavioral targeting and how it can help create effective ad campaigns as well as what the phasing out of cookies means for the practice.
Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.
Ad revenue is a profitable source of income for many individuals and businesses. Find out 13 ways on how to increase it!
Picking the right SSP to match your needs can be a time-consuming and tricky business. Here we have listed 24 best SSPs for publishers with all information you'll need.
Here are some of our ad tech predictions for the coming year, informed by recent seismic shifts in our industry.
Discover the differences between programmatic ads and display ads and how combining their best practices can help you develop a killer ad campaign.
Check out our list of the top 12 best eCommerce ad platforms that can help grow your business in 2023.
We're excited to announce that our European Lead Roddy O'Caoimh is a Video Prospector finalist in Vidyard's 2021 Video in Business Awards!
Understanding bid shading is key to deciding whether first-price auctions are better than first-price auctions for your ad inventory. Pro tip: they are!
The rising trend of mobile games calls for the best gaming ad networks. Here is a list of the best gaming ad networks created by Publift.
VAST Errors are fatal errors that cause video ads to stop and request another ad to play or resume playback. Understand all VAST error codes and their meaning.
SafeFrame aims to boost publishers' ad revenue as well as their web security. Let’s take a closer look at how you can take advantage of this ad technology.
The IAB standards hold the key to maximizing display ad revenue. Learn how you can benefit from the IAB’s guidelines.
The Lumascape is a visual guide to the digital world. It shows how digital technology is connected to the real world.
Learn how to implement in-app header bidding and increase your app's revenue with the ultimate guide.
Ad fill rate is the percentage of an ad's inventory that is filled with an ad. Learn more about ad fill rate and how it's calculated.
Selling ads on a website has many benefits. Understand how selling ad spaces help publishers and what are the best ways to sell ad space on your website.
What is the Difference Between DSPs and Ad Networks? Learn about the benefits and specificities of Ad networks and DSPs and how buying from both is different.
Publift will be ending the year on a high note after winning the 2021 Google Certified Publishing Partner (GCPP) Transformation Award and being listed as the Top 100 fastest growing companies in Australia as identified by The Australian Financial Review's (AFR) Fast 100 list.
First Input Delay (FID) is an important, user-centric metric for measuring load responsiveness. Learn what is FID and how to fix FID issues on your site.
After enduring a global pandemic and half a year of virtual-only interactions, we ended 2021 with a real life boat party!
Largest Contentful Paint is an important, user-centric metric for measuring perceived load speed. Check out Publift's guide to understand in detail.
What is CLS, and step by step guide on how to fix Cumulative Layout Shift issues in WordPress or any other site.
Google Ad Manager is the cornerstone publisher monetization platform. If you are not using and missing out on a huge opportunity, experts at Publift can help.
Target CPM or Cost Per Mille in Google Ad Manager is a relatively new bidding strategy. Learn how experts at Publift can elevate your ad game.
Publift interviews Scott Yang, founder of OzBargain, on how the team prepares for Black Friday and how other publishers can maximize their ad revenue during this period.
Wondering what are walled gardens in advertising? Take a closer look at how walled gardens function in advertising and tech & why it's relevant to publishers.
The finalists for Mumbrella’s 2021 Publish Awards have been announced! Publift would like to congratulate our partners Man of Many, The Brag Media and Broadsheet for being nominated across 13 categories.
Are you a publisher with high average CTRs? If so, a high CPC ad network can help you maximize ROI for your ad spend. Here are top 12 CPC Ad Networks for publishers in 2023.
Our CEO and founder, Colm Dolan, is interviewed by Derek Stewart of Future of Australia.
How much do interstitial ads pay? Learn how to maximise your revenue with the top interstitial ad networks for publishers in 2023.
Australia-based publishing monetization company Publift has kicked off the financial year by hiring a new chief technology officer (CTO) and a head of operations.
A list of 8 best real-time bidding platforms for publishers in 2023. We explain how RTBs work and what to look out for when choosing an RTB platform.
This article discusses everything publishers need to know about FLoC. What it is, why it’s receiving pushback and how to prepare.
Invalid traffic is a threat to all publishers looking to generate ad revenue. Learn how to prevent invalid traffic and protect yourself from fraud.
This guide discusses the fundamentals of A/B testing, the benefits of A/B testing for Publishers, and how to address some of the related challenges.
This guide to sticky ads for publishers covers pros and cons, key metrics, and how to get started with their implementation.
Discover the fundamentals of programmatic guaranteed, why it benefits both publishers and advertisers and how to get started with it effectively.
Everything publishers need to know about first-party and third-party cookies. What is the difference and what does the third-party cookie phase-out mean for you?
This article covers everything publishers need to know about ad tech, from the history to the main types of software available in their journey to monetization.
This article discusses the psychological phenomenon of banner blindness- and what publishers can do to overcome it.
Earlier this year, Publift was certified as a Great Place to Work™. Known as the global authority on workplace culture, Great Place to Work™ receives over 10,000 applications for companies to be certified each year. Publift celebrates this certification knowing that efforts to put people and culture at the forefront of the company have been recognized.
What is brand safety, and why does it matter? Our guide for publishers covers everything they need to know about brand safety online.
Mobile banner ads come in a variety of sizes and formats. This definitive guide helps you understand which size is the best for your business needs.
With so many publishers relying on ad revenue to keep the lights on, it’s crucial to understand which are the best ad networks for publishers and why.
Everything publishers and developers need to know about playable ads, including their advantages, and how to create and optimize playables for maximum ROI.
Meta Description: Rich media ads. They offer improved UX for consumers and increased ROI for advertisers. This complete guide for publishers covers how to create rich media ads.
Generate maximum revenue with your mobile app. Read our complete guide to the most effective strategies for app monetization in 2023.
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