Want to know the Publift requirements? Here are some factors we consider: monthly revenue, site pageviews, genuinity and consistency of traffic, and type of content.
November 19, 2020
Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.
June 7, 2021
New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.
Digital ad trafficking involves the strategic creation and placement of display ads. Learn more about how this process shapes demand for ad inventory.
Jaryd Krause interviews our founder and CEO Colm Dolan on how to earn more money from ads on your website.
Everything digital publishers need to know about leaderboard ads, one of the most popular digital ad units in the digital ecosphere.
Bidstream data is critical to media buying. Read on to understand what this data is, as well as how publishers and advertisers can use it to their advantage.
Ad mediation is a monetization strategy publishers and developers can use to cohesively manage multiple ad networks and increase ad revenue. Learn more here.
Here’s our list of 93 essential in-app advertising statistics for 2022. Read and discover the perfect solution to maximize your ad revenue.
Explore all about cookie syncing, why it’s important to you as a marketer, its future, and how you should adapt to the next phase of digital advertising.
Explore DMP vs DSP, key differences between these two ad tech platforms, when you can make the best use of them and how effective they can become if combined.
Wondering about CPC ads and how they can benefit your revenue model? Read our guide on how and when you might want to use this ad model
Here’s everything digital publishers need to know about click-through rates (CTRs). Read our guide on how to calculate, analyze and increase CTRs.
An ad exchange is a digital marketplace that facilitates digital ad deals. Read on to find out how ad exchanges could benefit your marketing campaigns.
Ever wondered what exciting programmatic advertising trends could boost your brand’s ROI? Read on to find out more!
Are you an advertiser or video publisher? Read our VPAID vs. VAST guide about serving ads to video players through these protocols.
Click spam is a type of digital ad fraud that wastes ad budgets through fake clicks. While it is a serious problem for digital advertisers, it can be tackled.
Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.
Tracking users’ data through a device ID can help with optimizing advertising strategies. Discover the potential of device IDs and their future.
Real-time bidding (RTB) has grown in popularity among publishers and advertisers. Read on to learn how it works and how your marketing campaigns can benefit.
Ad fraud is the practice of inflating impressions, clicks or conversion data for financial gain. Here’s all you need to know about it and also how to tackle it.
Discover what is behavioral targeting and how it can help create effective ad campaigns as well as what the phasing out of cookies means for the practice.
Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.
Ad revenue is a profitable source of income for many individuals and businesses. Find out 13 ways on how to increase it!
Picking the right SSP to match your needs can be a time-consuming and tricky business. Here we have listed 24 best SSPs for publishers with all information you'll need.
Here are some of our ad tech predictions for the coming year, informed by some of the recent seismic shifts our industry has experienced.
Discover the differences between programmatic ads and display ads and how combining their best practices can help you develop a killer ad campaign.
Check out our list of the top 12 best eCommerce ad platforms that can help grow your business in 2022.
We're excited to announce that our European Lead Roddy O'Caoimh is a Video Prospector finalist in Vidyard's 2021 Video in Business Awards!
January 25, 2021
Understanding bid shading is key to deciding whether first-price auctions are better than first-price auctions for your ad inventory. Pro tip: they are!
The rising trend of mobile games calls for the best gaming ad networks. Here is a list of the best gaming ad networks created by Publift.
VAST Errors are fatal errors that cause video ads to stop and request another ad to play or resume playback. Understand all VAST error codes and their meaning.
SafeFrame aims to boost publishers' ad revenue as well as their web security. Let’s take a closer look at how you can take advantage of this ad technology.
The IAB standards hold the key to maximizing display ad revenue. Learn how you can benefit from the IAB’s guidelines.
The Lumascape is a visual guide to the digital world. It shows how digital technology is connected to the real world.
Learn how to implement in-app header bidding and increase your app's revenue with the ultimate guide.
Ad fill rate is the percentage of an ad's inventory that is filled with an ad. Learn more about ad fill rate and how it's calculated.
Selling ads on a website has many benefits. Understand how selling ad spaces help publishers and what are the best ways to sell ad space on your website.
What is the Difference Between DSPs and Ad Networks? Learn about the benefits and specificities of Ad networks and DSPs and how buying from both is different.
Publift will be ending the year on a high note after winning the 2021 Google Certified Publishing Partner (GCPP) Transformation Award and being listed as the Top 100 fastest growing companies in Australia as identified by The Australian Financial Review's (AFR) Fast 100 list.
First Input Delay (FID) is an important, user-centric metric for measuring load responsiveness. Learn what is FID and how to fix FID issues on your site.
After enduring a global pandemic and half a year of virtual-only interactions, we ended 2021 with a real life boat party!
Largest Contentful Paint is an important, user-centric metric for measuring perceived load speed. Check out Publift's guide to understand in detail.
What is CLS, and step by step guide on how to fix Cumulative Layout Shift issues in WordPress or any other site.
Google Ad Manager is the cornerstone publisher monetization platform. If you are not using and missing out on a huge opportunity, experts at Publift can help.
Target CPM or Cost Per Mille in Google Ad Manager is a relatively new bidding strategy. Learn how experts at Publift can elevate your ad game.
Publift interviews Scott Yang, founder of OzBargain, on how the team prepares for Black Friday and how other publishers can maximize their ad revenue during this period.
Wondering what are walled gardens in advertising? Take a closer look at how walled gardens function in advertising and tech & why it's relevant to publishers.
The finalists for Mumbrella’s 2021 Publish Awards have been announced! Publift would like to congratulate our partners Man of Many, The Brag Media and Broadsheet for being nominated across 13 categories.
Are you a publisher with high average CTRs? If so, a high CPC ad network can help you maximize ROI for your ad spend. Here are top 12 CPC Ad Networks for publishers in 2022.
Our CEO and founder, Colm Dolan, is interviewed by Derek Stewart of Future of Australia.
How much do interstitial ads pay? Learn how to maximise your revenue with the top interstitial ad networks for publishers in 2022.
Australia-based publishing monetization company Publift has kicked off the financial year by hiring a new chief technology officer (CTO) and a head of operations.
A list of 8 best real-time bidding platforms for publishers in 2022. We explain how RTBs work and what to look out for when choosing an RTB platform.
This article discusses everything publishers need to know about FLoC. What it is, why it’s receiving pushback and how to prepare.
Invalid traffic is a threat to all publishers looking to generate ad revenue. Learn how to prevent invalid traffic and protect yourself from fraud.
This guide discusses the fundamentals of A/B testing, the benefits of A/B testing for Publishers, and how to address some of the related challenges.
This guide to sticky ads for publishers covers pros and cons, key metrics, and how to get started with their implementation.
Discover the fundamentals of programmatic guaranteed, why it benefits both publishers and advertisers and how to get started with it effectively.
Everything publishers need to know about first-party and third-party cookies. What is the difference and what does the third-party cookie phase-out mean for you?
This article covers everything publishers need to know about ad tech, from the history to the main types of software available in their journey to monetization.
This article discusses the psychological phenomenon of banner blindness- and what publishers can do to overcome it.
Earlier this year, Publift was certified as a Great Place to Work™. Known as the global authority on workplace culture, Great Place to Work™ receives over 10,000 applications for companies to be certified each year. Publift celebrates this certification knowing that efforts to put people and culture at the forefront of the company have been recognized.
This guide covers brand safety for publishers. It defines brand safety and best practices to ensure brands are protected in the process of online advertising.
Are you confused between the different mobile banner ad types? Our complete guide will help you optimize your mobile banner ad sizes and campaigns for maximum ROI.
Publishers looking for the best ad networks must weigh up many factors. Check out the 18 best ad networks to try out in 2022.
Everything publishers and developers need to know about playable ads, including their advantages, and how to create and optimize playables for maximum ROI.
Meta Description: Rich media ads. They offer improved UX for consumers and increased ROI for advertisers. This complete guide for publishers covers how to create rich media ads.
Generate maximum revenue with your mobile app. Read our complete guide to the most effective strategies for app monetization in 2022.
Interstitial ads are one of the most popular mobile and desktop ad formats and can be an excellent way for publishers to boost their digital ad revenue.
Ad Refresh is a Great Way for Publishers to Increase Their Advertising Revenue. This article covers the how, why, when, and where of Ad Refresh for maximum ROI.
Meta Description: Are you a publisher who is new to Google Publisher Tags? Our guide to GPT will help get you started using GPT to serve ads and start monetizing your content today.
Our guide to ad blocking tech covers the basics of ad-blocking, how it works and what publishers can do after detecting ad blockers.
Our complete guide to AMP ads covers how publishers can leverage the AMP framework to improve ad speed and increase their advertising yield for maximum ROI.
Here are the best affiliate networks for publishers in 2022. Become an affiliate publisher and take your revenue to the next level.
An ad tag is a piece of code that is inserted within a web page to define where and what ad will be displayed. Here is everything digital publishers need to know about ad tags.
Here are the best ad servers for publishers in 2022. Check from a wide range of the best open source, self-hosted, third-party and custom ad servers
A complete guide for Google AdSense Arbitrage and all FAQs answered. This guide includes Best practices for publishers using AdSense Arbitrage.
Bot traffic, or non-human traffic, is a major contributor to digital ad fraud. Learn what it is and how to stop it from targeting your website.
Learn the benefits of VAST tags and how to create them to serve fast, reliable video ads.
Here is a list of 10 best high CPM ad networks for publishers in 2022. Check high performance CPM networks to skyrocket your ad revenue.
Is ad injection impacting your website? Find out what ad injection is and how to prevent it from harming your online business.
What are the advantages of exchange bidding or open bidding and how is it different from header bidding? Here’s our guide to EBDA.
Unsure how to target specific users better? Learn about key-value targeting in Google Ad Manager and how to get started.
Outstream video ads offer websites that don’t focus on video content new marketing options in an increasingly video-dominated digital space.
Here is an ultimate guide to Insertion Orders (IO) with examples, benefits, disadvantages, how-to, and best practices.
Learn all about ad mediation and how it works. Find out how to get started, and the difference between ad mediation and real time bidding (RTB) for mobile.
Ultimate guide to ad operations for publishers. Learn the ad ops basics that you need to know in order to get started & optimize your digital ad operations.
Our guiding principles drives Publift’s business and shapes our strategy, with the ultimate goal of providing great service to our clients.
CEO Colm talks candidly about the origins of Publift, self improvement in both personal life and client growth. Learn about Publift’s guiding principles.
Colm talks to Adam Coelho on The Mindful Fire Podcast, reflecting on entrepreneurship as a spiritual practice and living in alignment with personal values.
Colm speaks to Matt about what inspired him to start WordSolver and what made Publift stand out as an ad tech partner and substitute for AdSense.
Publift CEO Colm talks about the deprecation of third party cookies, Google’s commitment to finding a viable replacement, and global privacy laws.
Today you’ll be meeting our product manager, Brock, who'll talk about how Publift is transforming business in a way that is best built for our publishers.
Publift CEO Colm gives an update on the year so far including a rise in CPM, the pros and cons of working from home and how we're staying connected.
Hear from Publift CEO Colm Dolan, as he talks about company culture, developing solutions, growing together and making life easier for publishers.
Google is killing off third party cookies. Does their death imply the death of online advertising as well? Learn what cookies are and about alternatives.
Understanding ad viewability is essential for publishers looking to maximize their digital advertising spend.
Video ad networks allow publishers to connect with thousands of buyers so that video ad impressions are transacted.
Penelope has worked with major publishers including Seven, Nine, Disney and most recently Domain. Read about her work in the ad tech industry.
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