Publift


Publift partnered with Intent IQ to help publishers recover revenue from cookieless inventory. Here are the key findings from our January–February 2026 rollout.

Publift MD Amy Jansen-Flynn maps out identity and AI strategies within Fuse, warns against untested adtech, and shares her framework for scaling global team culture.
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Publift MD Amy Jansen-Flynn joins Media Tech Talk to discuss leading founder-led transitions and managing monetisation for over 900 publishers.

Publift has integrated RISE into Fuse, adding a new layer of AI-powered auction optimisation for publishers.

Publift has been recognised as a GCPP Premier Partner, reflecting our expertise, scale, and commitment to delivering sustainable monetisation for publishers.
Publift tested The Trade Desk’s OpenPath to measure its impact on publisher revenue and auction quality. The experiment delivered higher eCPMs and a 2.3% revenue lift, showing how optimised bidder configurations improve programmatic performance.

Publift becomes an IAB UK member, improving programmatic outcomes for publishers and strengthening our industry presence with direct insights.

We've received multiple reports of websites and direct messaging profiles falsely claiming to represent Publift.