We're excited to announce that our European Lead Roddy O'Caoimh is a Video Prospector finalist in Vidyard's 2021 Video in Business Awards!
November 19, 2020
Understanding bid shading is key to deciding whether first-price auctions are better than first-price auctions for your ad inventory. Pro tip: they are!
The rising trend of mobile games calls for the best gaming ad networks. Here is a list of the best gaming ad networks created by Publift.
VAST Errors are fatal errors that cause video ads to stop and request another ad to play or resume playback. Understand all VAST error codes and their meaning.
SafeFrame aims to boost publishers' ad revenue as well as their web security. Let’s take a closer look at how you can take advantage of this ad technology.
The IAB standards hold the key to maximizing display ad revenue. Learn how you can benefit from the IAB’s guidelines.
The Lumascape is a visual guide to the digital world. It shows how digital technology is connected to the real world.
Learn how to implement in-app header bidding and increase your app's revenue with the ultimate guide.
Ad fill rate is the percentage of an ad's inventory that is filled with an ad. Learn more about ad fill rate and how it's calculated.
Selling ads on a website has many benefits. Understand how selling ad spaces help publishers and what are the best ways to sell ad space on your website.
What is the Difference Between DSPs and Ad Networks? Learn about the benefits and specificities of Ad networks and DSPs and how buying from both is different.
Publift will be ending the year on a high note after winning the 2021 Google Certified Publishing Partner (GCPP) Transformation Award and being listed as the Top 100 fastest growing companies in Australia as identified by The Australian Financial Review's (AFR) Fast 100 list.
First Input Delay (FID) is an important, user-centric metric for measuring load responsiveness. Learn what is FID and how to fix FID issues on your site.
After enduring a global pandemic and half a year of virtual-only interactions, we ended 2021 with a real life boat party!
Largest Contentful Paint is an important, user-centric metric for measuring perceived load speed. Check out Publift's guide to understand in detail.
CLS is one of the three Core Web Vitals to place user experience front and center for website owners. Find out how you can boost your ad revenue with Publift.
Google Ad Manager is the cornerstone publisher monetization platform. If you are not using and missing out on a huge opportunity, experts at Publift can help.
Target CPM or Cost Per Mille in Google Ad Manager is a relatively new bidding strategy. Learn how experts at Publift can elevate your ad game.
Publift interviews Scott Yang, founder of OzBargain, on how the team prepares for Black Friday and how other publishers can maximize their ad revenue during this period.
Wondering what are walled gardens in advertising? Take a closer look at how walled gardens function in advertising and tech & why it's relevant to publishers.
The finalists for Mumbrella’s 2021 Publish Awards have been announced! Publift would like to congratulate our partners Man of Many, The Brag Media and Broadsheet for being nominated across 13 categories.
Are you a publisher with high average CTRs? If so, a high CPC ad network can help you maximize ROI for your ad spend. Here are top 12 CPC Ad Networks for publishers in 2022.
Our CEO and founder, Colm Dolan, is interviewed by Derek Stewart of Future of Australia.
How much do interstitial ads pay? Learn how to maximise your revenue with the top interstitial ad networks for publishers in 2022.
Australia-based publishing monetization company Publift has kicked off the financial year by hiring a new chief technology officer (CTO) and a head of operations.
A list of 8 best real-time bidding platforms for publishers in 2022. We explain how RTBs work work and what to look out for when choosing an RTB platform.
This article discusses everything publishers need to know about FLoC. What it is, why it’s receiving pushback and how to prepare.
Invalid traffic is a threat to all publishers looking to generate ad revenue. Learn how to prevent invalid traffic and protect yourself from fraud.
This guide discusses the fundamentals of A/B testing, the benefits of A/B testing for Publishers, and how to address some of the related challenges.
This guide to sticky ads for publishers covers pros and cons, key metrics, and how to get started with their implementation.
This article covers everything publishers need to know about Programmatic Guaranteed. What is it? What are the benefits? Get started with guaranteed deals today.
Everything publishers need to know about first-party and third-party cookies. What is the difference and what does the third-party cookie phase-out mean for you?
This article covers everything publishers need to know about ad tech, from the history to the main types of software available in their journey to monetization.
This article discusses the psychological phenomenon of banner blindness- and what publishers can do to overcome it.
Earlier this year, Publift was certified as a Great Place to Work™. Known as the global authority on workplace culture, Great Place to Work™ receives over 10,000 applications for companies to be certified each year. Publift celebrates this certification knowing that efforts to put people and culture at the forefront of the company have been recognized.
This guide covers brand safety for publishers. It defines brand safety and best practices to ensure brands are protected in the process of online advertising.
Are you confused between the different mobile banner ad types? Our complete guide will help you optimize your mobile banner ad sizes and campaigns for maximum ROI.
Here are the 17 best ad networks for publishers in 2022. Check out the best display ads, pop-under, banner ads, mobile ad nets and more in our guide to top ad networks.
Meta Description: Publift's complete guide to playable ads covers everything publishers need to know to get started, from the main elements of playables to best practice.
Meta Description: Rich media ads. They offer improved UX for consumers and increased ROI for advertisers. This complete guide for publishers covers how to create rich media ads.
Publift’s complete guide to app monetization strategies covers everything publishers need to know about monetizing their app to create a viable revenue stream.
Everything you need to know about interstitial ads for desktop and mobile. How to maximize your advertising ROI without getting penalized by Google.
Ad Refresh is a Great Way for Publishers to Increase Their Advertising Revenue. This article covers the how, why, when, and where of Ad Refresh for maximum ROI.
Meta Description: Are you a publisher who is new to Google Publisher Tags? Our guide to GPT will help get you started using GPT to serve ads and start monetizing your content today.
Our guide to ad blocking tech covers the basics of ad-blocking, how it works and what publishers can do after detecting ad blockers.
Our complete guide to AMP ads covers how publishers can leverage the AMP framework to improve ad speed and increase their advertising yield for maximum ROI.
Here are the best affiliate networks for publishers in 2022. Become an affiliate publisher and take your revenue to the next level.
An ad tag is a piece of code that is inserted within a web page to define where and what ad will be displayed. Here is everything digital publishers need to know about ad tags.
Here are the best ad servers for publishers in 2022. Check from a wide range of the best open source, self-hosted, third-party and custom ad servers
A complete guide for Google AdSense Arbitrage and all FAQs answered. This guide includes Best practices for publishers using AdSense Arbitrage.
Some bot traffic can be harmful for publishers, while others are essential for search engines. Learn the bot types to watch for and how to identify them.
Many publishers are leveraging programmatic video advertising to increase their revenue. Learn about VAST and how to create them in this guide.
Here is a list of 10 best high CPM ad networks for publishers in 2022. Check high performance CPM networks to skyrocket your ad revenue.
Is ad injection impacting your website? Find out what ad injection is and how to prevent it from harming your online business.
What are the advantages of exchange bidding or open bidding and how is it different from header bidding? Here’s our guide to EBDA.
Unsure how to target specific users better? Learn about key-value targeting in Google Ad Manager and how to get started.
Is this the new wave of video advertising? Learn all about outstream video ads and why it's a game changer for publishers.
An Insertion Order (IO) is a contract between a publisher and an advertiser to run an advertising campaign. It is the final stage in a direct transaction.
Learn all about ad mediation and how it works. Find out how to get started, and the difference between ad mediation and real time bidding (RTB) for mobile.
Ultimate guide to ad operations for publishers. Learn the ad ops basics that you need to know in order to get started & optimize your digital ad operations.
Our guiding principles drives Publift’s business and shapes our strategy, with the ultimate goal of providing great service to our clients.
CEO Colm talks candidly about the origins of Publift, self improvement in both personal life and client growth. Learn about Publift’s guiding principles.
Colm talks to Adam Coelho on The Mindful Fire Podcast, reflecting on entrepreneurship as a spiritual practice and living in alignment with personal values.
Colm speaks to Matt about what inspired him to start WordSolver and what made Publift stand out as an ad tech partner and substitute for AdSense.
Publift CEO Colm talks about the deprecation of third party cookies, Google’s commitment to finding a viable replacement, and global privacy laws.
Today you’ll be meeting our product manager, Brock, who'll talk about how Publift is transforming business in a way that is best built for our publishers.
Publift CEO Colm gives an update on the year so far including a rise in CPM, the pros and cons of working from home and how we're staying connected.
Hear from Publift CEO Colm Dolan, as he talks about company culture, developing solutions, growing together and making life easier for publishers.
Google is killing off third party cookies. Does their death imply the death of online advertising as well? Learn what cookies are and about alternatives.
Understanding ad viewability is essential for publishers looking to maximize their digital advertising spend.
Video ad networks allow publishers to connect with thousands of buyers so that video ad impressions are transacted.
Penelope has worked with major publishers including Seven, Nine, Disney and most recently Domain. Read about her work in the ad tech industry.
Niraj is part of APAC’s first generation of programmatic evangelists, with 9 years in the region, leading IPONWEB’s APAC sales efforts.
A universal ID is a type of identifier that can be used across multiple devices. Learn about the benefits for publishers and marketers here.
We spoke to Robert Williams, Director of Operations at Kargo for APAC. Find out how Kargo is tackling the industry and get tips for effective mobile ads!
Contextual advertising is a type of targeted advertising that considers web page keywords and content before displaying ads.
There are plenty of effective strategies publishers can use to optimize your advertising yield as your business grows. Learn how you can too.
Ad fraud is a consistent problem in digital marketing, costing over $6.5 billion annually. Find out how ads.txt can help protect your website.
Programmatic is the use of software, algorithms and user information to streamline the process of purchasing and selling online ads.
Here are 7 mobile ad networks publishers should consider for your app or site. Learn how to choose the right one for your needs.
Welcome to the Publift Scoop for September! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.
Welcome to the Publift Scoop for August! Keep up to date with industry insights, our seasonal snapshot, product updates and events.
It’s impossible to deny the allure and mystery of China. CEO Colm shares his thoughts on a trip to the land of the Red Dragon with Platform Lead, Brock.
Mobile internet users have surpassed desktop internet users. Find out why you should be using mobile ads and how to choose the best sizes.
eCPM is a key ad performance metric used by publishers to monitor the revenue generated from the ads on their website.
Malicious advertising, or malvertising, poses a huge threat to the entire digital advertising landscape. Protect your site from malvertising with our complete guide.
Our Amazon Publisher Services guide covers services offered by Amazon for publishers, advantages, what type of publishers would suit and how to get started.
Google has officially announced that Core Web Vitals will be a key search engine ranking factor in 2021. Read on to find out how to prepare your website.
Apps are proven to be a highly effective channel for maximizing Ad revenue. Take a deep dive into in-app advertising for publishers.
Here are the best native ads platforms for publishers in 2022. Sign up with the best native advertising platforms mentioned in our guide to grow your revenue through the roof.
Advertisers are increasingly only interested in bidding on viewable impressions. Learn what vCPM is, and its role in driving revenue for your sites.
Welcome to the Publift Scoop for October! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.
Apple's SKAdNetwork was created to measure campaigns, focusing on privacy. It's now set to become the future of measuring mobile ad campaigns without IDFA.
Welcome to the Publift Scoop for November! Stay up-to-date on industry news, product updates, and see what Publift has been up to in the press.
%20(1).png){kind=small}
.png){kind=small}
.png)
.png)
.png)
%20(1)%20(1)%20(1)%20(1).png)
%20(1).png)
.jpg)
.png)
.png)
.png)
