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Publift

Publift was founded in 2015 by two ex-Googlers with the vision of giving digital publishers access to hard-to-reach premium advertisers through cutting-edge technology. Publift maximises ad revenue and ad quality so publishers can invest their time in creating amazing content and consumer experiences. Today, Publift is a growing team of more than 100 people, spread all across the globe, helping 900+ publishers thrive in a challenging and dynamic market.
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Publift × Intent IQ: Recovering Revenue from ID-Less Traffic

Publift partnered with Intent IQ to help publishers recover revenue from cookieless inventory. Here are the key findings from our January–February 2026 rollout.

Amy Jansen-Flynn on Proving Incrementality, Navigating Identity, and the AI Revolution in AdTech — Media Tech Talk, Part 2

Publift MD Amy Jansen-Flynn maps out identity and AI strategies within Fuse, warns against untested adtech, and shares her framework for scaling global team culture.

Amy Jansen-Flynn on Leading Publift, Publisher Monetisation, and Building a Career Across the Whole Ecosystem — Media Tech Talk, Part 1

Publift MD Amy Jansen-Flynn joins Media Tech Talk to discuss leading founder-led transitions and managing monetisation for over 900 publishers.

Publift Expands Auction Optimisation with RISE Integration

Publift has integrated RISE into Fuse, adding a new layer of AI-powered auction optimisation for publishers.

Publift Becomes a GCPP Premier Partner

Publift has been recognised as a GCPP Premier Partner, reflecting our expertise, scale, and commitment to delivering sustainable monetisation for publishers.

Case Study | Optimising Bidder Configurations: The Trade Desk’s OpenPath

Publift tested The Trade Desk’s OpenPath to measure its impact on publisher revenue and auction quality. The experiment delivered higher eCPMs and a 2.3% revenue lift, showing how optimised bidder configurations improve programmatic performance.

Publift is Now An Official IAB UK Member

Publift becomes an IAB UK member, improving programmatic outcomes for publishers and strengthening our industry presence with direct insights.

Scam Alert: Fake Websites and Messaging Tactics Impersonating Publift

We've received multiple reports of websites and direct messaging profiles falsely claiming to represent Publift.

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