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Retail Media

Success hinges on balancing customer experience with media strategy. At Publift, we prioritise the performance of your digital shelves and as much as your ad inventory.

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Engage Users with High Performing Bespoke Creatives

With Fuse technology and Publift expertise, launch custom formats that drive viewability through enhanced page speed, specific lazy loading parameters, and ad block technology.

Iterate Your Layout to Perfection

Our technology allows publishers to implement safety features that ensure experiments don’t interfere with user experience. Find incremental value safely by A/B testing layouts, formats, timeouts, IDs, sizes, geos, and more.

Engage Users with High Performing Bespoke Creatives

With Fuse technology and Publift expertise, launch custom formats that drive viewability through enhanced page speed, specific lazy loading parameters, and ad block technology.

Iterate Your Layout to Perfection

Our technology allows publishers to implement safety features that ensure experiments don’t interfere with user experience. Find incremental value safely by A/B testing layouts, formats, timeouts, IDs, sizes, geos, and more.

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Skip the queue and go live in minutes

Instantly add a new format or change key values and sizes with remote injection. Our UI allows you to toggle changes without needing to wait in the dev queue.

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Want to know if Publift is the right partner for you?

If you’re making over 2,000 USD in ad revenue, we can’t wait to welcome you!

Recent awards

Listen Notes needed a way to uplift ad revenue without impacting bigger revenue sources

"We have been afraid of heavily optimising ads on the site. We’ve got a lot of professional customers who are paying to use our commercial products and are quite sensitive to ads. Publift has built around our needs and helped us to grow our additional revenue source.”

Wenbin Fang,

Founder, Listenotes

Why Publift?

With existing partner

Impacted revenue streams

Static ad layout that can’t
adapt to user journeys

Lacking buy-in to drive
layout changes

Clunky ads that divert

conversions

No control of
competitor ads

Delayed releases due
to approval chains

Heavy tags slowing

down site performance

With Publift

Set UX minimum benchmarks
to protect user journey

Tailored ad experiences based
on geo-location, bandwidth,
and user journey

A/B test and activate
optimisations with confidence

Bespoke formats that

maintain brand equity

Keep users safe with hourly
site checks to monitor status 

and up-time

Go live almost instantly
with remote injection

Fast tag speed improving user
experience and viewability metrics

Time is money. Looking to save both?

Skip approval chains and go live almost instantly with remote injection

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Do you track audiences in your DMP?

Activate data from your DMP and curate ad experiences based on your audience’s user journey. Our adaptive tag enables you to tailor your users’ experience based on logic parameters. Control the experience whether it’s their first or fifth time landing on your website.

Access more optimisations with Publift

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Instantly deploy new ads anywhere on the page without having to code. Combined with our Fuse Experiments tool, go live with new units fast!
By furnishing auction participants with valuable, actionable data, we elevate eCPMs for Fuse publishers. Even in content-scarce environments, our tool scans and classifies your content for advertisers, delivering meaningful context, increased engagement, and revenue generation.
Get access to a first-in-class optimisation team that keeps you informed, in control and your earnings increasing. Leveraging state-of-the-art machine learning capabilities, we analyse billions of anonymised data points to unearth untapped opportunities and forecast optimal outcomes in real-time. We put our customers under the microscope to ensure we leave no stone unturned.

Customer Story

“Publift was able to help TI rapidly increase the value of our digital display inventory by implementing the Fuse tags. This allowed our ad ops team to manage the method in which we deliver our inventory on our pages.  We implemented lazy load to increase viewability which resulted in over-night increase of 85-100% in viewability.”

Paul Cook,
Senior Director Media Operations
Trader Interactive

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Case Study Highlights

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88%
Revenue uplift*
Trader Interactive could launch a direct creative for their advertiser in minutes.*
Their programmatic Page RPM went up by 88% and average viewability by 62%.
*Publift’s performance depends on a range of factors, including market conditions, audience attributes and website implementation. These figures reflect results achieved by a specific customer, but Publift does not represent or guarantee that other clients will necessarily achieve similar results.

No dev work needed

With the implementation of a single tag, there’s no development work needed. Once we get your approval, our team of experts will work in the background to launch optimisations, so you can relax and focus on your content.

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Make the switch today

If you’re making over 2,000 USD in ad revenue, we can’t wait to welcome you!
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Looking for something bigger?

Launch products faster, reduce development work, and retain control with our enterprise solution!
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