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Existing Ad Management

Wondering if there’s a better partner out there for you? Over 300 publishers have come from a different solution before they chose Publift as the right partner.

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More publishers are choosing Publift over their partners

Preferred for our better results after switching over, ever upgrading product suite, and unmatched support.

Work with a team who understands your needs

Get a custom strategy for ad optimization and page performance. A/B test and sign off on everything before pushing live.

More publishers are choosing Publift over their partners

Preferred for our better results after switching over, ever upgrading product suite, and unmatched support.

Work with a team who understands your needs

Get a custom strategy for ad optimization and page performance. A/B test and sign off on everything before pushing live.

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Skip the queue and go live in minutes

Instantly add a new format or change key values and sizes with remote injection. Our UI allows you to toggle changes without needing to wait in the dev queue.

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Want to know if Publift is the right partner for you?

If you’re making over 2,000 USD in ad revenue, we can’t wait to welcome you!

Recent awards

62% uplift in ad revenue

“I have no problem at all recommending Publift. We switched from our previous ad provider and saw an average 62% daily increase in ad RPM. It was easy working with the implementation team - they were quick and open to our changes and suggestions, and along with their changes, the move was a success.”

Cameron Whilmot

Publisher

Why Publift?

With existing partner

Unreliable payment terms

Inaccessible and delayed
support

Static ad experiences for your
entire user base

Slow page speed and tanked
performance

One time optimisation only
during onboarding

Spammy ads and lack of
control on your layout

Mandatory DNS transfer

Inflexible contracts and
demand for full exclusivity

With Publift

On time payments, every time

Care and attention from real humans

An adaptive tag that serves ads
based on your audience’s geo,
internet bandwidth and experience

Lightweight fast loading tag with
built-in Core Web Vitals monitoring

Access to a team of yield analysts
who are constantly experimenting
and finding new ideas for your site

Detailed focus on user experience

No interference of ownership

It’s your content and your site,
retain your control as we have
no lock-in contracts

Time is money. Looking to save both?

Skip approval chains and go live almost instantly with remote injection

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Do you track audiences in your DMP?

Activate data from your DMP and curate ad experiences based on your audience’s user journey. Our adaptive tag enables you to tailor your users’ experience based on logic parameters. Control the experience whether it’s their first or fifth time landing on your website.

Access more optimisations with Publift

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Test, iterate, and generate more revenue with our multivariate testing suite. Continuously test individual ad units for size, color, type, and location to discover and adaptively serve the best-performing layouts to visitors.
Get access to a first-in-class optimisation team that keeps you informed, in control and your earnings increasing. Leveraging state-of-the-art machine learning capabilities, we analyse billions of anonymised data points to unearth untapped opportunities and forecast optimal outcomes in real-time. We put our customers under the microscope to ensure we leave no stone unturned.
Get paid what it’s worth. Fuse constantly adjusts and A/B tests auction rules across time so your ad inventory is always priced appropriately.
Fuse has built-in system monitoring to ensure everything is running smoothly across devices, geos, browsers, and page types to give you peace of mind — hourly monitoring, 24/7 on-call engineering, tag roll-back features.
We know how important Core Web Vitals are to publishers. You need actionable insights, delivered quickly. Our tag automatically optimises auctions and ad experiences that reduce latency and enhance visual stability. Combined with our extensive telemetry system, we collect and display real-time information, allowing us to troubleshoot and proactively optimise, so that your site’s health is always in check.

Customer Story

“Publift was able to help TI rapidly increase the value of our digital display inventory by implementing the Fuse tags. This allowed our ad ops team to manage the method in which we deliver our inventory on our pages.  We implemented lazy load to increase viewability which resulted in over-night increase of 85-100% in viewability.”

Paul Cook,
Senior Director Media Operations
Trader Interactive

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Case Study Highlights

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154%
Revenue uplift*
Dnevnik.ba Grew 154% in Page RPM*
Before Publift, Dnevnik.ba had tried other solutions but found that they struggled with volume. Since our partnership, our team of optimization experts helped them achieve a whopping 154% increase in pRPM and average MoM pRPM increase of 38%!
747%
Revenue uplift*
USNewsOn Grew 747% in Net Revenue Per Day Over 3 Months*
We partnered with USNewsOn.com to help rectify their data related issues with their previous partner. We were able to achieve a 359% uplift in average net revenue per day in our first month working together, resulting in an astounding 747% uplift by month three.
*Publift’s performance depends on a range of factors, including market conditions, audience attributes and website implementation. These figures reflect results achieved by a specific customer, but Publift does not represent or guarantee that other clients will necessarily achieve similar results.

No dev work needed

With the implementation of a single tag, there’s no development work needed. Once we get your approval, our team of experts will work in the background to launch optimisations, so you can relax and focus on your content.

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Make the switch today

If you’re making over 2,000 USD in ad revenue, we can’t wait to welcome you!
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