AdTeach

Ultimate Core Web Vitals Guide for Publishers | LCP, CLS & FID Explained

We chat with James Nielsen, Publift's Head of Onboarding, about Core Web Vitals (CWV), why it's important for publishers, and what they can do to optimize their CWV health.

Publift

August 29, 2023

What’s Yield Optimization? - Effective Yield Optimization for Publishers Explained

We chat with Brock Munro, Publift's Head of Yield & Product, about Yield Optimization (and Management), why it's important for publishers, and what are the best practices surrounding it.

Publift

August 29, 2023

Layout Teardown: Episode 2 - Timeanddate.com Ad Layout Strategy & Programmatic Advertising Walkthrough

In this week's episode, we're taking a look at Timeanddate.com, a transactional website where users can calculate dates, check the time, weather and dates across the world.

Publift

August 29, 2023

Layout Teardown: Episode 1 - Daily Mail Ad Layout Strategy & Programmatic Advertising Walkthrough

We're taking a look at Daily Mail, a popular news tabloid website in the UK, US and Australia. Ben and Brock talk through the reasons behind Daily Mail's page RPM strategy, the ad units on desktop on mobile, and their ad loading setup.

Publift

July 18, 2023

300 x 250 Medium Rectangle Ad Banner—Everything You Need to Know

The 300 x 250 medium rectangle ad banner is one of the most widely used ad sizes. We explain its benefits, drawbacks, and best practices for implementation.

Publift

August 1, 2023

300 x 600 Monster MPU Ad Banner—Everything You Need to Know

The 300 x 600 skyscraper ad size is increasing in popularity. Learn about its design, placement, and targeting strategies for maximum effectiveness.

Publift

August 1, 2023

Everything You Need to Know About the 728x90 Leaderboard Banner

Learn everything you need to know about the 728x90 leaderboard ad banner, including the best placement practices and tips to running them successfully

Publift

July 23, 2023

What is Ad Refresh and How Does It Work?

Ad Refresh is a Great Way for Publishers to Increase Their Advertising Revenue. This article covers the how, why, when, and where of Ad Refresh for maximum ROI.

Publift

July 23, 2023

A Complete Guide to CPM Vs CPC Vs CPA Vs CPI Vs CPV

What are CPM, CPC, CPL, CPA, CPV and CPI? Understanding these key marketing metrics is key to making the right choice for your website.

Publift

June 5, 2023

What is a Supply-Side Platform?

A supply-side platform (SSP) is an adtech platform used to coordinate and manage digital ad inventories. Here’s everything publishers need to know in 2022.

Ben Morrisroe

July 23, 2023

What Is Header Bidding? Everything Publishers Need to Know | Publift

How Does Header Bidding Work? Everything Publishers Need to Know

Header bidding is a vital part of ad tech for publishers looking to maximize their ad revenue. Learn everything you need to know about header bidding auctions.

Ben Morrisroe

June 5, 2023

The Ultimate Private Marketplace Guide for Publishers

Everything you need to know about the benefits of private marketplaces for publishers and advertisers alike.

Ben Morrisroe

July 23, 2023

What is Programmatic Advertising? | Publift

What Is Programmatic Advertising and How Does It Work?

Programmatic advertising is the process of automatically buying and selling digital advertising space. It’s a smarter, faster alternative to manual advertising.

Publift

August 1, 2023

Featured

A Complete Guide to CPM Vs CPC Vs CPA Vs CPI Vs CPV

What Is Programmatic Advertising and How Does It Work?

How Does Header Bidding Work? Everything Publishers Need to Know