What Are CPM, CPC, CPA, CTR?
Watch Publift's AdTeach video and learn the 4 C's: CPC, CPM, CPA & CTR.
The programmatic essentials series.
Learn what a Supply Side Platform is and how SSPs work in our AdTeach video.
Learn all about header bidding and how it works in Publift's AdTeach series.
PMP deals can maximize the amount of revenue publishers get for impressions on their site. Learn more about the private marketplace on Publift's blog.