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AdTeach

An educational series brought to you by the team at Publift to help you understand the ins and outs of programmatic.
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Layout Teardown: Episode 5 - Why Slickdeals.com's Ads Just Work – A Deep Dive
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23 mins watch
Layout Teardown: Episode 5 - Why Slickdeals.com's Ads Just Work – A Deep Dive

Ben and Brock unpack how Slickdeals monetises through affiliate links, a community-driven content model, and programmatic advertising.

Publisher Resources
Monetisation
Insights
Publishers
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Layout Teardown: Episode 4 - Zillow.com's Unique Advertising Strategies
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32 mins watch
Layout Teardown: Episode 4 - Zillow.com's Unique Advertising Strategies

Explore how Zillow optimises its ad strategy without affecting its core business, offering insights into both desktop and mobile layouts for improving ad visibility and user engagement.

Monetisation
Publisher Resources
Publishers
AdThoughts
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What is Google Ad Manager? - GAM Tutorial
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What is Google Ad Manager? - GAM Tutorial

Unlock the Power of Google Ad Manager (GAM) for Your Website Monetization! 💰But what is GAM? Is it Google Ads? Is it AdSense? 🤔

Publisher Resources
Platforms
Publishers
Monetisation
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CPM vs RPM, which is better for publishers?
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CPM vs RPM, which is better for publishers?

Understanding CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial for publishers looking to track and optimize their advertising revenue.

Publisher Resources
Monetisation
Publishers
All
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A/B Testing for Publishers - A Practical Guide
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A/B Testing for Publishers - A Practical Guide

In this A/B testing complete guide episode, we’ve compiled everything from what A/B testing is, its benefits, and its challenges.

Publisher Resources
Publishers
Monetisation
All
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How to Earn Money With Google AdSense?
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How to Earn Money With Google AdSense?

In this Google AdSense 101 episode, we’ve summarized what Google AdSense is and how to earn money from it.

Monetisation
Platforms
Publisher Resources
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