AdTeach

A Complete Guide to CPM Vs CPC Vs CPA Vs CPI Vs CPI Vs CPV

What are CPM, CPC, CPL, CPA, CPV and CPI? Understanding these key marketing metrics is key to making the right choice for your website.

Publift

July 1, 2022

What is a Supply-Side Platform?

A supply-side platform (SSP) is an adtech platform used to coordinate and manage digital ad inventories. Here’s everything publishers need to know in 2022.

Ben Morrisroe

June 17, 2022

What Is Header Bidding? Everything Publishers Need to Know | Publift

How Does Header Bidding Work? Everything Publishers Need to Know

Header bidding is a vital part of ad tech for publishers looking to maximize their ad revenue. Learn everything you need to know about header bidding auctions.

Ben Morrisroe

June 30, 2022

The Ultimate Private Marketplace Guide for Publishers

Everything you need to know about the benefits of private marketplaces for publishers and advertisers alike.

Ben Morrisroe

June 2, 2022

What is Programmatic Advertising? | Publift

What Is Programmatic Advertising and How Does It Work?

Programmatic advertising is the process of automatically buying and selling digital advertising space. It’s a smarter, faster alternative to manual advertising.

Publift

June 17, 2022

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A Complete Guide to CPM Vs CPC Vs CPA Vs CPI Vs CPI Vs CPV

What Is Programmatic Advertising and How Does It Work?

How Does Header Bidding Work? Everything Publishers Need to Know