What Are CPM, CPC, CPA, CTR?
Watch Publift's AdTeach video and learn the 4 C's: CPC, CPM, CPA & CTR.
An educational series brought to you by the guys at Publift to help you understand the ins and outs of programmatic.
Learn what a Supply Side Platform is and how SSPs work in our AdTeach video.
Learn all about header bidding and how it works in Publift's AdTeach series. 5 key reasons publishers should enable header bidding on their sites.
PMP deals can maximize the amount of revenue publishers get for impressions on their site. Learn more about the private marketplace on Publift's blog.