Case Studies

Bustimes.org Increased in Average Monthly Revenue by 313%

We partnered with Bustimes.org to improve existing ad setup with AdSense and boost revenue. We achieved a 313% increase in average monthly revenue, 62% increase in monthly pRPM, and 309% in average daily revenue.

Dnevnik.ba Grew 154% in Page RPM

Before Publift, Dnevnik.ba had tried other solutions but found that they struggled with volume. Since our partnership, our team of optimization experts helped them achieve a whopping 154% increase in pRPM and average MoM pRPM increase of 38%!

PAYE.net.nz Increased 803% in pRPM

PAYE.net.nz reached out Publift when they needed to fill a revenue gap after a direct advertiser of theirs pulled out. With our partnership, display ads now account for 90% of the site's revenue.

Boss Hunting Hit 1016% Increase in RPM Sept YoY

Boss Hunting was using Adsense for programmatic advertising with 60% of revenue coming from direct deals with their clients in the form of standard display and sponsored posts. The team were looking for a way to better monetise their programmatic inventory without impacting their direct sales and the user experience on site.

Digital Photography School YoY pRPM Increased by 152%

Digital Photography School found Publift after suffering a decrease in AdSense revenue, and following a bad experience with another header bidding partner. DPS found that they could trust Publift due to our openness, focus on safety and superior ad technology.

OzBargain Grew 68% in True CPM

Publift helped OzBargain to maximize their ad revenue by implementing new ad technology such as header bidding and Google’s ad exchange, resulting in a 40% annual revenue growth rate and 68% total increase in true CPM.

Paycalculator Achieved 335% Monthly Ad Revenue Increase

After partnering with Publift, Paycalculator founder Robert was able to leave his full-time job to work on his website project full time instead. Paycalculator achieved a 335% increase in monthly net ad revenue.

WordSolver Page RPM Grew by 396%

With Publift, WordSolver founder Matt doubled his website's ad revenue and improved user experience. WordSolver acheived a 396% increase in page RPM.

Envato Saw a 62% Increase in Viewability

Publift assisted in the complete ad setup for all of Envato Tuts+ 30,000 free tutorial pages, achieving optimal ad layouts to keep the user experience as smooth as possible.

WillyWeather Achieved 121% YoY Revenue Increase

WillyWeather sought Publift as a trusted partner to outsource their advertising set-up, saving valuable hours on testing networks, setups, and ad layouts optimization. WillyWeather acheived a 121% increase in YoY ad revenue with Publift.