Case Studies

SaveMyExams.co.uk Saw 108% Uplift in Daily Revenue

We partnered with SaveMyExams.co.uk to right the wrongs of their previous programmatic partner whilst helping them monetize their website for non-subscribed users. SaveMyExams saw a 108% uplift in their daily revenue and a 86% increase in in page RPM after working with Publift.

USNewsOn Grew 747% in Net Revenue Per Day Over 3 Months

We partnered with USNewsOn.com to help rectify their data related issues with their previous partner. We were able to achieve a 359% uplift in average net revenue per day in our first month working together, resulting in an astounding 747% uplift by month three.

Trading Card Database Grew 182% Increase in Net Revenue

We partnered with The Trading Card Database to rectify their issues with AdSense. With the right optimizations, we were able to ensure that high quality ads were served consistently, resulting in a massive 247% uplift in page RPM and a 182% increase in NET revenue.

Sox Prospects Saw 216% Increase in Page RPM

We partnered with SoxProspects.com to drastically improve ad revenue whilst maintaining their incredible UX. With the right optimisations, we increased page RMP by 216%, and saw a Net revenue uplift of 106%.

Bustimes.org Increased in Average Monthly Revenue by 313%

We partnered with Bustimes.org to improve existing ad setup with AdSense and boost revenue. We achieved a 313% increase in average monthly revenue, 62% increase in monthly pRPM, and 309% in average daily revenue.

Dnevnik.ba Grew 154% in Page RPM

Before Publift, Dnevnik.ba had tried other solutions but found that they struggled with volume. Since our partnership, our team of optimization experts helped them achieve a whopping 154% increase in pRPM and average MoM pRPM increase of 38%!

PAYE.net.nz Increased 803% in pRPM

PAYE.net.nz reached out Publift when they needed to fill a revenue gap after a direct advertiser of theirs pulled out. With our partnership, display ads now account for 90% of the site's revenue.

Boss Hunting Hit 1016% Increase in RPM Sept YoY

Boss Hunting was using Adsense for programmatic advertising with 60% of revenue coming from direct deals with their clients in the form of standard display and sponsored posts. The team were looking for a way to better monetise their programmatic inventory without impacting their direct sales and the user experience on site.

Digital Photography School YoY pRPM Increased by 152%

Digital Photography School found Publift after suffering a decrease in AdSense revenue, and following a bad experience with another header bidding partner. DPS found that they could trust Publift due to our openness, focus on safety and superior ad technology.

OzBargain Grew 68% in True CPM

Publift helped OzBargain to maximize their ad revenue by implementing new ad technology such as header bidding and Google’s ad exchange, resulting in a 40% annual revenue growth rate and 68% total increase in true CPM.

Paycalculator Achieved 335% Monthly Ad Revenue Increase

After partnering with Publift, Paycalculator founder Robert was able to leave his full-time job to work on his website project full time instead. Paycalculator achieved a 335% increase in monthly net ad revenue.

WordSolver Page RPM Grew by 396%

With Publift, WordSolver founder Matt doubled his website's ad revenue and improved user experience. WordSolver acheived a 396% increase in page RPM.

Envato Saw a 62% Increase in Viewability

Publift assisted in the complete ad setup for all of Envato Tuts+ 30,000 free tutorial pages, achieving optimal ad layouts to keep the user experience as smooth as possible.

WillyWeather Achieved 121% YoY Revenue Increase

WillyWeather sought Publift as a trusted partner to outsource their advertising set-up, saving valuable hours on testing networks, setups, and ad layouts optimization. WillyWeather acheived a 121% increase in YoY ad revenue with Publift.