The 11 Best Ezoic Alternatives for Publishers in 2022

Publift
November 4, 2022
November 11, 2022
The 11 Best Ezoic Alternatives for Publishers in 2022

Choosing the right ad network can be tricky for many publishers. From finding ads that fit with your site’s content to meeting advertising network traffic requirements, there are a host of issues to be negotiated before you can zero in on a network that fits your needs. 

Ezoic is an automated platform that allows publishers to test hundreds of ad formats, styles and locations. By using features such as Ezoic's Ad Tester tool, publishers can pinpoint the best ads for certain locations on their site, making the tool essential to maximizing revenue.

However, for all its advantages, Ezoic does have some drawbacks. It requires a minimum threshold of website traffic for publishers to be eligible to use it, and doesn’t have a very intuitive dashboard.

Because of this, it's worth considering Ezoic alternatives that are increasingly making a dent in the marketplace  Read on to learn more about the best Ezoic alternatives for your business.

The 11 Best Ezoic Alternatives

1. Publift

2. Newor Media

3. Google AdSense

4. Media.Net

5. Infolinks

6. Propeller Ads

7. AdThrive

8. Mediavine

9. Adpushup

10. Adsterra

11. BuySellAds

1. Publift

A Google-certified publishing partner, Publift offers a range of services that focus on boosting publishers’ ad revenues. 

Its Fuse platform allows publishers to optimize their ad layouts, while holistic reporting gives a snapshot of which ads are key revenue generators.

Header bidding, ad-block monetization and pricing automation, as well as a handy ad revenue calculator, are some of the other benefits that publishers can enjoy.

On top of this is the fact that Publift is independent, which means it is not locked into any tech stack. The advantage to publishers is that Publift can experiment with its technology mix to find the most effective combination

Requirements

  • At least $2,000 per month in ad revenue
  • More than 500,000 page views per month  
  • Consistent and genuine traffic, which excludes seasonal traffic
  • Content that is safe and legal. 

Details

  • Payment: Every 30 days (Google revenue)/three month arrears (non-Google revenue)
  • Payment threshold: 
  • Payment method: Bank transfer
  • Lock-in contract: None

Advantages

  • No lock-in contracts
  • Simple approval process
  • Excellent customer support
  • Independent, so can evolve technological mix.

Disadvantages

  • High monthly requirements
  • Fewer non-conventional advertising options.

2. Newor Media

Newor Media is an ad management platform that provides a range of revenue generating solutions.

From real-time header bidding and adblock revenue recovery to page-load speed assistance and a consent management platform, Newor Media offers full service ad management for all your internet display advertising needs.

The company prides itself on providing tailored publishing solutions. Unlike Ezoic, which relies heavily on artificial intelligence (AI) to optimize ad placement, Newor Media uses AI alongside direct consultations with their clients. This ensures that clients have the best of both worlds—cutting-edge technology along with an ad manager who has an intuitive grasp of the market.

Requirements

  • At least 30,000 site visitors per month

Details

  • Payment: Net 30 basis
  • Payment threshold: $50 (PayPal, Payoneer), $250 (wire transfers)
  • Payment method: PayPal, Payoneer, wire transfer
  • Lock-in contract: None. 

Advantages

  • A variety of ad units and ad types
  • access to Google's AdX inventory
  • Personalized service.

Disadvantages

  • High website traffic requirements.

3. Google AdSense

A reputable global ad network, Google AdSense needs little introduction.

Its simple, free approach has made Adsense the go-to platform for a broad spectrum of publishers. From bloggers and solopreneurs to medium and large publishers, and everyone in-between—AdSense finds adoption across a range of domains.

Its ease of access has made it particularly appealing to those who are new to website monetization, but the platform does have a number of downsides.

Requirements

  • No traffic requirements
  • Content quality is assessed before approval
  • Must comply with AdSense policies.

Details

  • Payment: Net 30 basis
  • Payment threshold: $100
  • Payment method: EFT, Rapida, Western Union, wire transfer, check 
  • Lock-in contract: None.

Advantages

  • Free to join
  • One account can place ads on multiple sites
  • Largest pool of advertisers.

Disadvantages

  • No header bidding
  • Limited ad inventory
  • unexpected and unexplained account bans
  • US$100 payout threshold
  • Difficulty in accessing account help.

4. Media.Net

Considered one of the best AdSense alternatives, Media.Net is run by, and is the primary ad provider for, Yahoo! and Bing search engines.

This ad management platform provides contextual advertising to bloggers and other small publishers, as well as larger publishers. This includes a layout customization tool for editing color schemes and designs—a key element in in-game advertising, which also makes Media.Net one of the best gaming ad networks.

Requirements

  • English-language content
  • Majority of traffic needs to come from US, UK and Canada 
  • No minimum traffic requirements.

Details

  • Payment: Net 30 basis  
  • Payment threshold: $100
  • Payment method: PayPal, wire transfer
  • Lock-in contract: 30 days notice.  

Advantages

  • Free to join
  • Detailed dashboard for tracking and analyzing KPIs
  • Some of the highest revenue per thousand impressions (RPMs) in the ad industry
  • Solid customer support.

Disadvantages

  • Site traffic must be from the US, UK or Canada
  • Account may be suspended because of low quality or low quantity traffic
  • Publishers are responsible for actual ad optimization.

5. Infolinks

For publishers who wish to focus on non-conventional advertising, Infolinks might be the way to go.

Although it offers banner, sidebar and expandable display ads, this ad network prioritizes in-text advertising. It achieves this by scanning a website for keywords, then connecting the site's publisher with suitable advertisers.

This seamless integration of ads with contextual content significantly enhances user engagement on a publisher's site. This is evident from the fact that Infolink generates 1.5 billion views on its ads each month.

In this sense, the network's provision of highly relevant ads can be a great tool for achieving long-term profitability.

Requirements

  • No minimum traffic requirements.

Details

  • Payment: Net 30 basis. 
  • Payment threshold: $50
  • Payment method: PayPal, wire transfer, eCheck, Western Union, ACH, Payoneer
  • Lock-in contract: None.

Advantages

  • A balance of conventional and non-conventional ads
  • For publishers with regular, high-level traffic, the network's cost-per-click (CPC) revenue model can yield substantial payouts, making it one of the best CPC ad networks

Disadvantages

  • In-text advertising tends to slow down page load times.

6. Propeller Ads

If a bit of everything is what you need, then Propeller Ads just might be the platform you're looking for.

This ad platform offers publishers an extensive ad type catalog of traditional display ads and other standard ads, as well as more targeted ads, including sponsored links and push notifications—key ad types for increasing viewability and customer engagement. Its ad operations also include ad-block solutions and protection against ad fraud.

Such features make Propeller Ads ideal for a range of publishers, especially those who may be using a variety of devices. This makes it one of the best mobile ad networks. It's also ideal for those who are new to website monetization.

Requirements

  • There are no monthly traffic requirements.

Details

  • Payment: Net 30 basis 
  • Payment threshold: $5
  • Payment method: Payoneer, PayPal, wire transfer
  • Lock-in contract: None. 

Advantages

  • US$5 payout threshold
  • Availability of ad units across different devices.

Disadvantages

  • Lack of header bidding
  • Targeted ads can be intrusive.

7. AdThrive

With its network of advertisers from the lifestyle niche sector, AdThrive is the go-to platform for bloggers and other publishers in this sector.

This ad serving platform offers publishers attractive incentives for display and video advertising, making it one of the best video ad networks. It can also offer assistance with their monetization strategy.

These benefits can be enjoyed as part of a full service ad management approach.

Requirements

  • At least 100,000 site visitors per month
  • Long vetting process.

Details

  • Payment: Net 45 basis 
  • Payment threshold: $25, except for wire transfer, which has a $100 threshold for most countries 
  • Payment method: PayPal, direct deposit, wire transfer, check
  • Lock-in contract: 30 days notice.

Advantages

  • Access to the best advertisers in the lifestyle sector

Disadvantages

  • Not a good fit for publishers outside the lifestyle sector
  • Demanding requirements can be challenging for small publishers

8. Mediavine

Mediavine is another lifestyle niche network, with a particular focus on the food, travel, fashion and entertainment niches.

What differentiates this network from other lifestyle ad networks is its ad support services, such as its assistance with improving page load speeds. It also offers attractive earnings per thousand visitors (EPMV) rates.

Such services make it easier for website owners to focus on their bread and butter—creating great content.

Requirements

  • At least 25,000 site sessions per month.

Details

  • Payment: Net 65 basis 
  • Payment threshold: $25
  • Payment method: PayPal, wire transfer, direct deposit 
  • Lock-in contract: 90 day lock-in contract. After that, the contract automatically extends every 30 days. Publishers can leave provided they give notice 30 days before the next extension date. 

Advantages

  • Various ad support services.

Disadvantages

  • Relatively demanding traffic requirements that don't guarantee approval.

9. Adpushup

A popular alternative to Ezoic, Adpushup provides a range of optimization services that includes layout optimization and A/B testing, as well as a variety of ad types that publishers can test for conversions.

Requirements

  • A minimum of 10,000 page views per month.

Details

  • Payment: Net 45 basis 
  • Payment threshold: $50
  • Payment method: PayPal, wire transfer, check
  • Lock-in contract: None.

Advantages

  • Focus on improving ad layouts, user experience and click-through rates (CTRs)
  • Simple two-step set-up process.

Disadvantages

  • Invite-only ad network.

10. Adsterra

As with Propeller Ads, Adsterra has something for everyone. This ad solution platform includes an extensive range of ad types, as well as a considerable pool of advertisers.

A fraud detection system ensures that malvertising and other forms of ad fraud are not executed by selected ads.

Requirements

  • At least 5,000 visitors per month for popunder ads.
  • At least 50,000 impressions per month for banner ads.

Details

  • Payment: Net 15 basis 
  • Payment threshold: $5 (WebMoney, Paxum), $100 (Bitcoin, PayPal, Tether), $1,000 (wire transfer)
  • Payment method: Bitcoin, PayPal, Tether, wire transfer, WebMoney, Paxum 
  • Lock-in contract: 5 days notice.

Advantages

Disadvantages

  • No ad layout optimization technology.

11. BuySellAds

BuySellAds is another network that has positioned itself as a popular alternative to AI-powered ad networks.

Although the network offers automated tools for ad approval, automated ads are not part of its advertising inventory. Instead, its focus is on bringing publishers and advertisers closer together.

Using a variety of ad types, including RSS feed ads, publishers sell ad space directly to advertisers, affording them greater control and transparency.

Requirements

  • A minimum of 50,000 visitors per month.

Details

  • Payment: Adsterra pays publishers on a Net 30 basis. 
  • Payment threshold: $20
  • Payment method: PayPal, wire transfer, check
  • Lock-in contract: None. 

Advantages

  • Easy to set up
  • Transparency in the publisher-advertiser relationship
  • Traffic monetization using the CPM revenue model makes it one of the best CPM ad networks.

Disadvantages

  • Publishers must pay a 25% commission.
  • Direct selling to advertisers can price some publishers out of the market.
  • English-only websites.

Final Thoughts

The platforms listed above are some of the best advertising networks that rival Ezoic.

Each one of them has its pros and cons. Some offer access to a vast pool of advertisers with modest entry requirements, while others prefer a more curated approach.

Some offer a variety of ad spaces, as well as sophisticated optimization services, a dedicated ad manager and access to some of the most sought-after advertisers—but only if you can meet their challenging entry requirements.

As with any search for the right tool, research is critical, which is why it's worth checking out some of the articles in our monetization blog. It also doesn't hurt to give some platforms a test run before you decide whether they're right for your business. 

Publift helps digital publishers get the most out of the ads on their websites. Publift has helped its clients realize an average 55% uplift in ad revenue since 2015, through the use of cutting-edge programmatic advertising technology paired with impartial and ethical guidance.

Contact us today to learn more about how Publift can help boost your ad revenue and grow your business!

FAQs 

Is Ezoic Owned by Google?

No, Google doesn’t own Ezoic. Ezoic was founded, and is run, by its CEO Dwayne Lafleur. Before establishing Ezoic, Lafleur set up Cubics, the first display ad network for Facebook app developers.

Is Ezoic Better Than AdSense?

This depends on the specific needs of your business. If you need to quickly deliver optimized ads for your site and can pay the fees that such services often require, then Ezoic may be just what you need.

But if you can be more flexible with your ad inventory, or if your funds are limited, then AdSense might be a better option.

Does Ezoic Pay for Impressions?

Yes, Ezoic pays for ad impressions.

Unlike other platforms, such as AdSense, where publishers are only paid when site visitors click on an ad, Ezoic pays publishers every time a visitor has been shown an ad—regardless of whether they’ve clicked on it.

Unsurprisingly, this can make Ezoic the more lucrative option when you're setting up your ad income strategy.

How Much Can You Earn With Ezoic?

How much you can earn with Ezoic depends on a number of factors, including target audience, ad types, the amount of website traffic your site attracts, the time of the year your ads are viewed, and whether advertisers are bidding against each other for your ad space.

Is Publift Better Than Ezoic? 

This depends on the specific needs of your business. If you need to quickly set up ad optimization then Publift is definitely the quicker of the two platforms.

Ezoic, meanwhile, has a more extensive range of ad formats and styles.

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