Discover valuable insights and data on US advertising trends that will help you to optimize your ad campaigns.
September 13, 2023
Google AdX and AdMob are among the most sought-after ad monetization platforms. This guide helps publishers choose the one that best suits their needs.
September 1, 2023
Explore the five best alternatives to third-party cookies to begin your transition to cookie-less advertising as third-party cookies are phased out in 2024.
For those curious about the history of advertising, join us as we explore the industry’s origins, evolution over the years, to what’s in store for the sector.
Have you tried Ezoic but aren’t satisfied with the ad revenue? Here’s everything you need to know about the 11 best Ezoic alternatives.
Publishers looking to maximize their ad revenue need to pick the right adtech partner. Join us as we explore the five best Mediavine alternatives.
Here’s our list of 93 essential in-app advertising statistics for 2023. Read and discover the perfect solution to maximize your ad revenue.
July 23, 2023
Picking the right SSP to match your needs can be a time-consuming and tricky business. Here we have listed 24 best SSPs for publishers with all information you'll need.
Want to check your website’s traffic but aren’t sure where to begin? Here are five free tools that’ll make it easy for you.
June 12, 2023
Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.
August 10, 2023
What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.
June 26, 2023
Learn everything you need to know about CPI, an essential marketing metric, and whether it’s the right choice for your online ad campaigns.
September 15, 2023
Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.
August 14, 2023
New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.
Ad mediation is a solution that allows publishers to use technology to offer their ad inventory to multiple advertisers and maximize ad monetization. Learn more here
August 1, 2023
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