All Articles About Publishers

Malvertising - What is It and How to Protect Yourself as a Publisher?

Malicious advertising, or malvertising, poses a huge threat to the entire digital advertising landscape. Protect your site from malvertising with our complete guide.

Publift

August 4, 2021

What is Ad Tech and Why Should Publishers Care?

This article covers everything publishers need to know about ad tech, from the history to the main types of software available in their journey to monetization.

Publift

July 21, 2021

Reducing Banner Blindness: Everything Publishers Need to Know

This article discusses the psychological phenomenon of banner blindness- and what publishers can do to overcome it.

Publift

July 21, 2021

The Ultimate Guide to Brand Safety

This guide covers brand safety for publishers. It defines brand safety and best practices to ensure brands are protected in the process of online advertising.

Publift

July 16, 2021

The Ultimate Guide to Mobile Banner Ads

This guide to mobile banner ads covers everything publishers need to know. From designing and producing to publishing mobile banner ads for maximum ROI.

Publift

July 14, 2021

What are Playable Ads? Everything Publishers Need to Know

Meta Description: Publift's complete guide to playable ads covers everything publishers need to know to get started, from the main elements of playables to best practice.

Publift

June 30, 2021

Google Publisher Tags: The Ultimate Guide

Meta Description: Are you a publisher who is new to Google Publisher Tags? Our guide to GPT will help get you started using GPT to serve ads and start monetizing your content today.

Publift

May 31, 2021

Ultimate Guide to Core Web Vitals for Publishers

Google has officially announced that Core Web Vitals will be a key search engine ranking factor in 2021. Read on to find out how to prepare your website.

Publift

May 28, 2021

Amp Ads: A Complete Guide for Digital Publishers

Our complete guide to AMP ads covers how publishers can leverage the AMP framework to improve ad speed and increase their advertising yield for maximum ROI.

Publift

May 17, 2021