LiveRamp is a powerful data onboarding solution that helps publishers create targeted ads in the absence of third-party cookies. Read this post to find out more
July 15, 2024
Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.
Read this article to learn everything publishers need to know about Google Topics API and to explore its future relevance in a world without third-party cookies.
June 27, 2024
Google Privacy Sandbox is set to emerge as the primary alternative to third-party cookies. We explain what it is and why it matters to publishers.
Learn how to build an effective first-party data strategy to create impactful ad campaigns, improve customer experience, ensure compliance with privacy laws.
What is Google Multiple Customer Management and why is it important for publishers in 2024? Learn everything you need to know in our in-depth MCM guide.
sellers.json is one of the most powerful tools to combat ad fraud. This guide explains all that publishers need to know about sellers.json
July 2, 2024
Explore the 15 best native advertising examples for publishers in 2024 and find new and innovative ways to enhance your monetization strategy.
June 28, 2024
Discover valuable insights and data on US advertising trends that will help you to optimize your ad campaigns.
July 22, 2024
Google AdX and AdMob are among the most sought-after ad monetization platforms. This guide helps publishers choose the one that best suits their needs.
July 10, 2024
Explore the five best alternatives to third-party cookies to begin your transition to cookie-less advertising as third-party cookies are phased out in 2024.
For those curious about the history of advertising, join us as we explore the industry’s origins, evolution over the years, to what’s in store for the sector.
Have you tried Ezoic but aren’t satisfied with the ad revenue? Here’s everything you need to know about the 11 best Ezoic alternatives.
Publishers looking to maximize their ad revenue need to pick the right adtech partner. Join us as we explore the five best Mediavine alternatives.
Here’s our list of 93 essential in-app advertising statistics for 2024. Read and discover the perfect solution to maximize your ad revenue.