Insights

Publift tested The Trade Desk’s OpenPath to measure its impact on publisher revenue and auction quality. The experiment delivered higher eCPMs and a 2.3% revenue lift, showing how optimised bidder configurations improve programmatic performance.

Looking for improved ad results? Data‑driven curation optimizes your inventory and targets your audience effectively.

From data collection to personalized marketing, understand how DMPs and CDPs differ and which one fits your business goals.

Improve your affiliate marketing game in 2025 by using effective strategies to increase revenue and engage your audience.

Discover key examples of misleading advertising and their impact on ethics and legal standards in advertising.

Explore strategic approaches for publishers during the holiday season—from fleshing out your content strategy to optimizing your ad operations— this guide covers it all.

The 300 x 250 medium rectangle ad banner is one of the most widely used ad sizes. We explain its benefits, drawbacks, and best practices for implementation.

The 300 x 600 skyscraper ad size is increasing in popularity. Learn about its design, placement, and targeting strategies for maximum effectiveness.

Learn everything you need to know about the 728x90 leaderboard ad banner, including the best placement practices and tips to running them successfully.