Insights

While bidding "at the edge" reduces latency, it raises critical questions about DSP sampling bias and fragmentation. This article explores the downstream impacts of this infrastructure shift on publisher revenue.

Publift MD Amy Jansen-Flynn maps out identity and AI strategies within Fuse, warns against untested adtech, and shares her framework for scaling global team culture.

Publift MD Amy Jansen-Flynn joins Media Tech Talk to discuss leading founder-led transitions and managing monetisation for over 900 publishers.

As Agentic AI begins to automatically filter out low-performing ad space, a publisher’s first 30 days of onboarding are no longer just technical plumbing; they are the critical window where your long-term revenue trajectory is decided.

Publishers and advertisers have long had conflicting goals, but AI-driven buying is forcing the ecosystem to adapt. Learn why success now depends on optimizing for signal quality and user experience, not just chasing the highest bid.

Sustainable ad revenue isn't driven by generic best practices. Discover how personalised auction strategies and tailored experimentation, rather than simply plugging in more demand, drove a 5.5% average revenue uplift for publishers in 2025.

Publift tested The Trade Desk’s OpenPath to measure its impact on publisher revenue and auction quality. The experiment delivered higher eCPMs and a 2.3% revenue lift, showing how optimised bidder configurations improve programmatic performance.

Looking for improved ad results? Data‑driven curation optimizes your inventory and targets your audience effectively.

From data collection to personalized marketing, understand how DMPs and CDPs differ and which one fits your business goals.