Some bot traffic can be harmful for publishers, while others are essential for search engines. Learn the bot types to watch for and how to identify them.
April 15, 2021
Considering alternative traffic sources to monetize AdSense ads? Read our guide to AdSense arbitrage to learn how to maximize these strategies for success.
Many publishers are leveraging programmatic video advertising to increase their revenue. Learn about VAST and how to create them in this guide.
April 13, 2021
Looking to increase your ad revenue? Find out how increasing your page RPM can impact this and learn strategies to implement and influence this metric.
March 26, 2021
Here are 7 mobile ad networks publishers should consider for your app or site. Learn how to choose the right one for your needs.
March 25, 2021
If you're looking to expand your audience reach and monetize a new product, consider these top video ad networks for publishers curated by Publift.
The CPM revenue model is the most common for digital ads and experiencing exponential growth. Learn the best CPM ad network to help grow your business.
March 24, 2021
Is ad injection impacting your website? Find out what ad injection is and how to prevent it from harming your online business.
March 23, 2021
What are the advantages of exchange bidding or open bidding and how is it different from header bidding? Here’s our guide to EBDA.
March 22, 2021
Unsure how to target specific users better? Learn about key-value targeting in Google Ad Manager and how to get started.
March 18, 2021
Is this the new wave of video advertising? Learn all about outstream video ads and why it's a game changer for publishers.
March 16, 2021
Amazon Publisher Services has grown to become the second largest ad exchange network. Here's Publift's guide for publishers.
March 5, 2021
There are plenty of effective strategies publishers can use to optimize your advertising yield as your business grows. Learn how you can too.
Contextual advertising is a type of targeted display advertising based on surrounding webpage keywords and content rather than user behavior. Learn more!
Google is killing off third party cookies. Does their death imply the death of online advertising as well? Learn what cookies are and about alternatives.
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