Here’s everything digital publishers need to know about click-through rates (CTRs). Read our guide on how to calculate, analyze and increase CTRs.
May 6, 2022
Are you a publisher with high average CTRs? If so, a high CPC ad network can help you maximize ROI for your ad spend. Here are top 12 CPC Ad Networks for publishers in 2022.
May 16, 2022
How much do interstitial ads pay? Learn how to maximise your revenue with the top interstitial ad networks for publishers in 2022.
A list of 8 best real-time bidding platforms for publishers in 2022. We explain how RTBs work and what to look out for when choosing an RTB platform.
This article discusses everything publishers need to know about FLoC. What it is, why it’s receiving pushback and how to prepare.
March 21, 2022
Invalid traffic is a threat to all publishers looking to generate ad revenue. Learn how to prevent invalid traffic and protect yourself from fraud.
This guide discusses the fundamentals of A/B testing, the benefits of A/B testing for Publishers, and how to address some of the related challenges.
This guide to sticky ads for publishers covers pros and cons, key metrics, and how to get started with their implementation.
April 4, 2022
Discover the fundamentals of programmatic guaranteed, why it benefits both publishers and advertisers and how to get started with it effectively.
It’s impossible to deny the allure and mystery of China. CEO Colm shares his thoughts on a trip to the land of the Red Dragon with Platform Lead, Brock.
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