Understanding ad viewability is essential for publishers looking to maximize their digital advertising spend.
August 4, 2021
Everything publishers need to know about first-party and third-party cookies. What is the difference and what does the third-party cookie phase-out mean for you?
July 26, 2021
Everything you need to know about interstitial ads for desktop and mobile. How to maximize your advertising ROI without getting penalized by Google.
June 8, 2021
Ad Refresh is a Great Way for Publishers to Increase Their Advertising Revenue. This article covers the how, why, when, and where of Ad Refresh for maximum ROI.
June 4, 2021
Our guide to ad blocking tech covers the basics of ad-blocking software, how it works and how site owners can reduce the negative impact of ad blocker technology.
May 31, 2021
An ad tag is a piece of code that is inserted within a web page to define where and what ad will be displayed. Here is everything digital publishers need to know about ad tags.
April 26, 2021
Many publishers are leveraging programmatic video advertising to increase their revenue. Learn about VAST and how to create them in this guide.
April 13, 2021
Is ad injection impacting your website? Find out what ad injection is and how to prevent it from harming your online business.
March 23, 2021
What are the advantages of exchange bidding or open bidding and how is it different from header bidding? Here’s our guide to EBDA.
March 22, 2021
Unsure how to target specific users better? Learn about key-value targeting in Google Ad Manager and how to get started.
March 18, 2021
Is this the new wave of video advertising? Learn all about outstream video ads and why it's a game changer for publishers.
March 16, 2021
Google is killing off third party cookies. Does their death imply the death of online advertising as well? Learn what cookies are and about alternatives.
March 5, 2021
Contextual advertising(targeting) is a type of targeted display advertising based on surrounding webpage keywords and content rather than user behavior. Learn more!
An insertion order in online advertising is the contract outlining the specifics of an advertising deal between an advertiser and a publisher.
March 4, 2021
Learn all about ad mediation and how it works. Find out how to get started, and the difference between ad mediation and real time bidding (RTB) for mobile.
February 18, 2021
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