All Articles About Adtech Industry

First Party Cookies vs. Third Party Cookies: What is the Difference?

Everything publishers need to know about first-party and third-party cookies. What is the difference and what does the third-party cookie phase-out mean for you?

Publift

July 26, 2021

Interstitial Ads- A Best Practice Guide for Publishers

Everything you need to know about interstitial ads for desktop and mobile. How to maximize your advertising ROI without getting penalized by Google.

Publift

June 8, 2021

What is Ad Refresh and How Does It Work?

Ad Refresh is a Great Way for Publishers to Increase Their Advertising Revenue. This article covers the how, why, when, and where of Ad Refresh for maximum ROI.

Publift

June 4, 2021

How To Detect Ad Blockers

Our guide to ad blocking tech covers the basics of ad-blocking software, how it works and how site owners can reduce the negative impact of ad blocker technology.

Publift

May 31, 2021

Ultimate Guide to Ad Tags

An ad tag is a piece of code that is inserted within a web page to define where and what ad will be displayed. Here is everything digital publishers need to know about ad tags.

Publift

April 26, 2021

What Are Vast Tags and How to Create Them?

Many publishers are leveraging programmatic video advertising to increase their revenue. Learn about VAST and how to create them in this guide.

Publift

April 13, 2021

What You Need To Know About Ad Injection

Is ad injection impacting your website? Find out what ad injection is and how to prevent it from harming your online business.

Publift

March 23, 2021

What is EBDA (Exchange Bidding in Dynamic Allocation)?

What are the advantages of exchange bidding or open bidding and how is it different from header bidding? Here’s our guide to EBDA.

Publift

March 22, 2021

Key-Value Targeting in Google Ad Manager: What You Need to Know

Unsure how to target specific users better? Learn about key-value targeting in Google Ad Manager and how to get started.

Publift

March 18, 2021

Guide to Outstream Video Ads for Publishers

Is this the new wave of video advertising? Learn all about outstream video ads and why it's a game changer for publishers.

Publift

March 16, 2021

What Does the Death of Third Party Cookies Mean for Online Advertising?

Google is killing off third party cookies. Does their death imply the death of online advertising as well? Learn what cookies are and about alternatives.

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March 5, 2021

Everything You Need to Know about Contextual Advertising

Contextual advertising is a type of targeted display advertising based on surrounding webpage keywords and content rather than user behavior. Learn more!

Publift

March 5, 2021

Ultimate Guide to Insertion Orders (IO)

An insertion order in online advertising is the contract outlining the specifics of an advertising deal between an advertiser and a publisher.

Publift

March 4, 2021

Ad Mediation vs. RTB Mobile: Which is Better?

Learn all about ad mediation and how it works. Find out how to get started, and the difference between ad mediation and real time bidding (RTB) for mobile.

Publift

February 18, 2021