Company Updates

Publift tested The Trade Desk’s OpenPath to measure its impact on publisher revenue and auction quality. The experiment delivered higher eCPMs and a 2.3% revenue lift, showing how optimised bidder configurations improve programmatic performance.

Publift becomes an IAB UK member, improving programmatic outcomes for publishers and strengthening our industry presence with direct insights.

We've received multiple reports of websites and direct messaging profiles falsely claiming to represent Publift.

Discover how Publift’s identity solutions help publishers maintain ad revenue and relevancy in a cookie-less world using first-party data and contextual targeting.

Publift, a leading adtech company known for maximising publisher revenue, is excited to announce the appointment of Ben Morrisroe as the new General Manager, effective 16 May 2024.

How does the day-to-day of our new SDR manager, Maria Sheridan, look like? With 3 years of diverse sales experience at Salesforce, she's set to drive growth! Join us as we discuss her career journey, team goals, and industry insights.

Welcoming Gina Chow, our Senior Success Manager to Publift! Starting her career on the publisher-side of things, Gina brings over a decade of AdTech expertise to the team. Join the conversation and dive into her insights, her goals at Publift, and perhaps discover shared music taste!

Join us as we shine a spotlight on a remarkable member from our Sydney office, Suzan Liu, our Senior Yield Analyst at Publift.

Join us in celebrating Nênci Obregon, Publift's remarkable Senior Account Manager in Dublin. She's passionate about maximizing our publishers' success while embracing our unique global culture. Ever wondered what a day in the life of an Account Manager at Publift looks like?