Publift has expanded our auction optimisation layer with the new RISE integration.
RISE is an AI-powered programmatic advertising platform built around SAM, their Smart Auction Management engine, which uses machine learning to optimise real-time auction strategy across web and in-app inventory. By processing bid data at scale and applying adaptive changes in real time, RISE helps surface stronger pricing signals, increase competition across inventory, and unlock more value from placements that were previously underperforming.
The integration runs through Fuse, Publift's ad management platform, meaning publishers benefit from RISE's auction intelligence without any changes to their existing setup.
"We only bring partners into Fuse who've proven they can deliver. RISE has a strong performance record across the industry, that's why they're here." — Brock, GM of Product, Publift
Alongside revenue gains, publishers on Fuse are expected to benefit from greater consistency: fewer gaps in demand, more stable fill rates, and less volatility across their inventory.
With 900+ publishers now on Publift’s Fuse, and many more integrations on the way, there's never been a better time to be part of the network. Talk to us to learn about what Fuse can do for you.