WordSolver Case Study Interview with Colm and Matt

Colm speaks to Matt about what inspired him to start WordSolver and what made Publift stand out as an ad tech partner and substitute for AdSense.

Colm Dolan

mins read

September 5, 2024

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WordSolver Case Study Interview

Publift CEO Colm catches up with WordSolver founder Matt! Hear about what inspired Matt to start WordSolver and what made Publift stand out as an ad tech partner and substitute for AdSense. Matt and Colm also discuss new privacy law concerns, trust and transparency in ad management, and personal ‘bliss moments’.

With Publift, WordSolver was able to double revenue and improve user experience, with 216% revenue growth and 396% page RPM growth.

Written by

Colm Dolan

Colm Dolan is the founder of Publift. He began his career in publishing as a Relationship Manager at Google. After eight years, recognising a need for an unbiased partner to boost ad revenue, he founded Publift with co-founder Tobin Page. Their mission for helping publishers thrive has now grown into a global business across continents Outside of ad tech, Colm is passionate about holistic wellbeing, family, and embracing unconventional approaches.

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