AdThoughts

As Agentic AI begins to automatically filter out low-performing ad space, a publisher’s first 30 days of onboarding are no longer just technical plumbing; they are the critical window where your long-term revenue trajectory is decided.

Publishers and advertisers have long had conflicting goals, but AI-driven buying is forcing the ecosystem to adapt. Learn why success now depends on optimizing for signal quality and user experience, not just chasing the highest bid.

Explore key affiliate marketing statistics for 2026, including industry growth, spending trends, ROI insights, and emerging market opportunities shaping the future.

Colm talks to Adam Coelho on The Mindful Fire Podcast, reflecting on entrepreneurship as a spiritual practice and living in alignment with personal values.

Colm speaks to Matt about what inspired him to start WordSolver and what made Publift stand out as an ad tech partner and substitute for AdSense.

Publift CEO Colm talks about the deprecation of third party cookies, Google’s commitment to finding a viable replacement, and global privacy laws.

Today you’ll be meeting our product manager, Brock, who'll talk about how Publift is transforming business in a way that is best built for our publishers.

Publift CEO Colm gives an update on the year so far including a rise in CPM, the pros and cons of working from home and how we're staying connected.