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Martin Hill

Martin Hill is the CTO at Publift and a visionary AdTech and MarTech leader with over 25 years of experience. Renowned for engineering the original header bidding technology at the Rubicon Project, which evolved into the industry standard Prebid.org, Martin specialises in programmatic innovation, yield optimisation, and driving digital publisher revenue growth.
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Why the “Apple Tax” Won’t Stop the Open Web

Read Martin Hill's opinion on why Apple’s Safari 27 updates won't kill the open web. Discover how server-to-server tech secures your ad monetisation.

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