Ad Layout Gallery

See what our most popular ad formats look like! Learn about the types of ads displayed and what formats are available on mobile, desktop and tablet.

Ad Formats

Device
Desktop, Tablet, Mobile

Type of Ad
Display, Native

What is a Banner Ad?
A Banner Ad is displayed at the top of a web page above content and moves out of view when a user scrolls. Banners are our most popular ad format, due to their eye-catching and user-friendly nature.

Why Banner Ads?
These ad units get high viewability, and ensure that advertisers get as much value as possible. We’ll make sure you get the highest viewability and view-time per ad unit possible. Smart placement is key to ensuring revenue growth and happy users.
Publift ad format gallery banner ad
Device
Desktop, Tablet, Mobile

Type of Ad
Display, Native

What is an In-Content Ad?
In-Content Ads are implemented within the content of a web page where users are most engaged.

Why In-Content Ads?
In-content ad units get extremely high engagement as they are integrated into page content where users interact - so you can expect a higher CTR and strong CPM. These units can be improved further by adding native ad units which are designed to mimic the user interface of your website with similar colour schemes and fonts, driving up performance and maintaining UX!
Publift ad format gallery in-content ad
Device
Desktop

Type of Ad
Display, Native

What is a Sticky Sidebar Ad?
Sticky Sidebar Ads appear within the sidebar of a web page. The ad sticks to its position as the user scrolls through page content.

Why Sticky Sidebar Ads?
Utilizing a sticky sidebar ad can lift revenue by 33% due to increased view-time and viewability in comparison to non-sticky sidebar ads. We often couple this with an ad refresh to drive even more revenue through increased impressions without the need for additional ad units.
Publift ad format gallery sticky sidebar ad
Device
Desktop, Tablet, Mobile

Type of Ad
Display, Native

What is a Sticky Footer Ad?
A Sticky Footer Ad is displayed as a banner ad that sticks to the bottom of a web page as a user scrolls through content.

Why Sticky Footer Ads?
Because these ad units are always in view of the user, they achieve the highest viewability you can get on a website. This gives your overall site a strong boost and can lift all CPMs. When implemented with ad refresh, we can drive impressions and revenue even further.
Publift ad format gallery sticky footer ad
Device
Desktop, Mobile

Type of Ad
Display

What is a Vignette Ad?
A vignette, or 'interstitial' ad is an interactive ad format which occupies the full-screen of a website or app. It can be displayed at transition points during app or site use such as switching between pages or activities.

Why Vignette Ads?
Vignettes are one of the best performing units you can have in-app or on desktop, and are also new to mobile web! They appear full-screen and can often be time-based, resulting in strong conversions for advertisers. Advertisers are willing to pay more for this ad unit’s performance, with CPMs 4-5 times higher than a traditional banner.
Publift ad layout gallery vignette ad
Device
Desktop, Mobile

Type of Ad
Display

What is a Multiplex Ad?
A Multiplex Ad is an ad stack featuring multiple ads, offering more content relevant to the website’s users, and potentially increasing page views.

Why Multiplex Ads?
This is a great ad unit for content sites in particular. It’s layout mimics content suggestion modules commonly found at the bottom of articles. Multiplex ad units command a good CPM due to higher than average CTRs and user engagement compared to a standard banner.
Publift ad format gallery multiplex ad

Ad layouts based on UX, not just revenue

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