Ad Formats
See what our most popular ad formats look like! Learn about the types of ads displayed and what formats are available on mobile, desktop and tablet.
Select item
Banner Ads
Device:
Desktop, Tablet, Mobile
Type of Ad:
Display, Native
What is a Banner Ad?
A Banner Ad is displayed at the top of a web page above content and moves out of view when a user scrolls. Banners are our most popular ad format, due to their eye-catching and user-friendly nature.
Why Banner Ads?
These ad units get high viewability, and ensure that advertisers get as much value as possible. We’ll make sure you get the highest viewability and view-time per ad unit possible. Smart placement is key to ensuring revenue growth and happy users.
In Content
Device:
Desktop, Tablet, Mobile
Type of Ad:
Display, Native
What is an In-Content Ad?
In-Content Ads are implemented within the content of a web page where users are most engaged.
Why In-Content Ads?
In-content ad units get extremely high engagement as they are integrated into page content where users interact - so you can expect a higher CTR and strong CPM. These units can be improved further by adding native ad units which are designed to mimic the user interface of your website with similar colour schemes and fonts, driving up performance and maintaining UX!
Sticky Sidebar
Device:
Desktop
Type of Ad:
Display, Native
What is a Sticky Sidebar Ad?
Sticky Sidebar Ads appear within the sidebar of a web page. The ad sticks to its position as the user scrolls through page content.
Why Sticky Sidebar Ads?
Utilizing a sticky sidebar ad can lift revenue by 33% due to increased view-time and viewability in comparison to non-sticky sidebar ads. We often couple this with an ad refresh to drive even more revenue through increased impressions without the need for additional ad units.
Sticky Footer
Device:
Desktop, Tablet, Mobile
Type of Ad:
Display, Native
What is a Sticky Footer Ad?
A Sticky Footer Ad is displayed as a banner ad that sticks to the bottom of a web page as a user scrolls through content.
Why Sticky Footer Ads?
Because these ad units are always in view of the user, they achieve the highest viewability you can get on a website. This gives your overall site a strong boost and can lift all CPMs. When implemented with ad refresh, we can drive impressions and revenue even further.
Sticky Header
Device:
Mobile, Desktop
Type of Ad:
Display
What is a Sticky Header Ad?
A Sticky Header Ad is displayed as a banner ad that sticks to the top of a web page as a user scrolls through content.
Why Sticky Header Ad?
Similar to Sticky Footer, these ad units are always in view of the user, they achieve the highest viewability you can get on a website. The difference is this ad unit is used when there is already a sticky element on a publisher’s footer.
Web Interstitial
Device:
Desktop
Type of Ad:
Display, Native
What is a Web Interstitial Ad?
Interstitial ads are full-screen interactive ads that entirely cover the interface of their host site or app. Usually, these ads are placed at natural transition points or breaks, such as in-between game levels and engaging activities to increase user engagement.
Why Web Interstitial Ad?
Interstitial ads are more prominent ads, meaning they are ideal for mobile devices. Larger ads mean larger impressions and user engagement, assisting in overcoming ad viewability issues—or banner blindness—in the smartphone environment.
Interscroller
Device:
Mobile
Type of Ad:
Native
What is an Interscroller Ad?
Interscroller ads are native-style ads that fit naturally within a page’s content breaks, appearing as a user scrolls through the content—unlike interstitial ads that cover the entire screen. As the reader scrolls down the page, they see the ad gradually revealed underneath the content, and once 85% of the ad has been revealed it may snap out to occupy the whole screen.
Why Interscroller Ad?
With interscroller advertising, advertisers can subtly promote their brand without disrupting the user’s content consumption flow, creating positive brand recall value. With interscroller advertising, advertisers can subtly promote their brand without disrupting the user’s content consumption flow, creating positive brand recall value.
Miniscroller
Device:
Mobile, Desktop
Type of Ad:
Display, Native
What is a Miniscroller Ad?
Our miniscroller technology keeps any horizontal unit in view at the top of a user’s page as they scroll within the ad container.
Why Miniscroller Ad?
With Publift’s new miniscroller format, we improve ad viewability without compromising your layout shift – what a winner! So far, we’ve already seen an 8% increase in viewability on mobile and 6.5% on desktop!
Sticky Footer Scroller
Device:
Desktop
Type of Ad:
Display, Native
What is a Sticky Footer Scroller Ad?
Sticky Footer Scroller is an ad that allows a larger creative to load into the sticky footer and will scroll the creative as the user scrolls the page. (Only works if there is the ability to scroll on the page)
Why Sticky Footer Scroller Ad?
With our sticky footer scroller, we’re able to use non standard creative sizes for sticky units, coupled with a new, interactive scrolling behavior within the sticky widget itself.
Pimp Your Video Player
Device:
Desktop, Mobile
Type of Ad:
Display, Native
What is a Pimp Your Video Player Ad?
Pimp Your Video Player Ad is our fully customizable video player that allows Fuse customers to reap the benefits of video!
Why Pimp Your Video Player Ad?
With this ad, engagement and session duration increases as users cycle through it. This ad also complements your native and display revenue with video revenue and capture a healthy split of display, native, and video budgets!
Scroll to Stick Function
Device:
Mobile, Desktop
Type of Ad:
Display
What is a Scroll to Stick Function Ad?
Scroll to Stick is an advertising technique where a banner ad, initially positioned under the top navigation bar or at any fixed location on a webpage, becomes sticky as the user scrolls. This means the ad moves with the user, sticking to the bottom of the navigation bar, the top, or bottom of the page, or any other element on the site.
Why Scroll to Stick Function Ad?
Scroll to stick ad units generate a high volume of impressions because they stay in view as users scroll. This continuous visibility results in a higher refresh rate, making them a dependable and effective way to boost revenue.
“Getting the correct visibility, refresh rates and sizes is a careful balance and it can only be accomplished with accurate data and experience, both of which Publift provides.”
Rob Shearling,
Paycalculator, Founder
Paycalculator, Founder
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