If you're a publisher starting to monetize your website, then Google AdSense is going to be one of your first choices. It’s a great start to understanding ad monetization and ad tech. It’s also the most popular pay-per-click (PPC) program on the web, used on over 10 million websites.
AdSense is accessible, easy to set up, and offers publishers a fair share of revenue generated from clicks. But, it’s not the only solution. At some point, publishers wanting to optimize their ad monetization strategies will start looking at other networks available in the market.
Let’s take a closer look at why you might want to look for an alternative to Adsense.
Why Use an AdSense Alternative?
AdSense is ideal for small and medium-size publishers with minimal resources to dedicate to ad management and implementation and limited technical knowledge. It is a lightweight and reliable program, offering publishers a fair share of revenue generated from clicks. Nonetheless, it’s not the only solution.
There are a handful of disadvantages to Google’s platform that make it unsuitable for certain sites.
Here are some of the common and valid reasons to look for Google AdSense alternatives:
1. Rejected AdSense application
While AdSense is easy to manage and deploy, if your content is not appropriate or you simply haven't published enough content yet, you may have to look elsewhere.
2. Banned AdSense account
Google AdSense has many rules, and a strict policy to prevent click fraud and protect advertisers. If you did something wrong inadvertently and have been banned, you'll again need to find other options.
3. Diversifying ad networks
You may want to diversify your income sources and supplement your ad revenue with alternative ad networks to help raise your eCPMs.
4. Narrow range of ad types
While AdSense is a great advertising network, it can feel limited. Contextual text ads may not fit your site design or layout. Other ad networks will allow you to include other ad types in your content.
The level of customization varies by service, but many let you adjust the color and sizing of a unit, allowing you to tailor the look of your ads to your website’s theme and original content.
5. Minimum payout
A network’s minimum payout is the minimum amount of earnings you need before you can receive a payout. AdSense will only pay you when your account reaches above $100, which is higher than some alternatives.
6. Revenue share
With AdSense, publishers receive 68% of the revenue generated by ads on their website. This is a competitive rate, but if you have a top-notch website with high traffic, alternative networks offer an even greater share.
7. Unsupported Languages
Google AdSense offers a list of AdSense supported languages. However, this does not include many less-widely spoken languages. If you’re a publisher that uses one of these unsupported languages you may have to find an alternative to AdSense.
It makes sense for publishers to explore other options beyond AdSense, not as a replacement, but as a complement to optimize ad revenue.
Including an AdSense alternative to supplement your ad inventory could help put your ads' performance in context and find new ways to optimize your eCPM and revenue.
38 Best Google AdSense Alternatives
Publift is a Google-certified publishing partner that leverages its 10+years of experience to help publishers understand and implement the latest ad technology. Publift offers header bidding, reporting, deals, ad layout optimization, ad-block monetization, pricing automation, and Adwizard (blocks unwanted ads).
It serves as an all-in-one solution for publishers who want to boost their ads revenue and grow their business with a sustainable, long-term partnership. Publift offers publishers a free website or app review with and provides steps to improve visibility.
Publishers can also calculate their ad revenues using Publift's Ad Revenue Calculator.
PropellerAds connects publishers and advertisers through its Self-Serve platform. The ad network is the market leader in popunder ads and has since transitioned into banner ads, native ads and video ads.
Propeller Ads is an all-encompassing self-serve ad platform that provides ad layouts on desktop sites, mobile apps and mobile sites.
PropellerAds does not have minimum traffic eligibility criteria, making it an attractive Google AdSense alternative for new bloggers. It has a minimum payout of $5.
Infolinks mostly focuses on contextual advertising and promises a “proprietary real-time contextual technology” that will identify intent and engagement on pages belonging to its more than 25,000 live website partners.
The Infolinks platform is open to any online publisher, with no setup fees, and claims that it only has “modest minimum requirements” for page views or visitors.
Infolinks, which aims to approve applications within 48 hours, offers publishers a 65% cut of ad revenue.
Monumetric, which focuses on providing ad optimization, pays out on a per-impression basis. This allows you to earn when visitors see ads on your pages, though an impression-based model pays less than a click-based model.
Monumetric has four programs for monetizing client websites that revolve around monthly pageviews, while prioritizing mid-sized blogs with a minimum requirement of 10,000 monthly page views. This figure is lower than many other leading ad networks. It also supports minimum payouts of $10.
Media.net is one of the top five largest ad tech companies worldwide. Its strongest differentiator is providing access to the Yahoo! Bing ad network, making it one of the most attractive and popular Google AdSense alternatives.
The marketplace gives advertisers access to high-profile, content-driven publishers and offers several ad types including text ads, contextual ads, display, search and mobile ads.
Media.net was the first to develop a server-side header bidding platform, which maximizes yield and transparency while maintaining user experience.
Minimum payout for Media.net is $100.
Revcontent aims to blur the lines between reader-purchaser experiences and partners with publishers that have more than 50,000 viewers per month.
While Revcontent handles more than 250 billion content recommendations each month, applying as a publisher is reportedly quite strict and involves a manual review process to ensure your site published high-value content.
Revcontent has a minimum payout of $50.
- SHE Media
The SHE Media network is female-focused, welcoming publishers with sites that are geared toward women viewers.
SHE Media has lower traffic requirements in comparison to other ad networks, with the minimum traffic requirement being 20,000 viewers per month. However, it may also approve sites with lower traffic if they contain interesting content, publish consistently and frequently and have strong potential for growth.
Sites must also be brand safe and at least 90 days old, with a higher percentage of US-based traffic and no more than 5% IVT.
SHE Media also expects exclusivity to both your mobile and desktop ad inventory, though affiliate links/banners are fine.
SHE Media has a minimum payout of $20.
BidVertiser is a direct advertising network that offers publishers the chance to sell ad inventory directly to the highest bidding advertiser.
This method benefits bigger publishers the most, however, given that advertisers will look to bid for space on the most credible websites. As a new publisher, this might not be the most effective method of monetising your website.
BidVertiser uses ad formats like direct navigation, popunder, push notifications, in-page push, injections, pops and native ads.
BidVertiser’s direct bidding system means it doesn't have a publisher approval process.
BidVertiser pays for both conversions and clicks, and its minimum payout is $10.
BuySellAds is a cloud market platform where publishers can put their site, and advertisers can preview the site’s stats. If the stats are impressive, they can purchase advertisement spots on the site. It's up to the publisher to accept or reject ads. However, publishers are advised to accept ads that resonate with their content.
BuySellAds uses ad formats like native ads, content ads, podcast ads, display ads and email ads.
The platform is a virtual middleman, charging a 25% service fee for every successful transaction. Note that a publisher’s website must have more than 100,000 impressions every month.
Minimum payout threshold for BuySellAds is $20 and can be done once every month.
Skimlinks is an affiliate marketing platform that works by scanning text on the website for links to other sites. When a link leads to one of its other advertising partners, Skimlinks turns it into an affiliate link to generate higher traffic.
A publisher receives 75% commission whenever a viewer clicks on affiliate links and additional revenue in exchange for a sale made through the same. Skimlinks is an attractive option for those who like to limit the layout of their sites to just their content and are keen to avoid excess use of display ads. Skimlinks has a large network of partners due to its unique strategy of presenting different ad types in a concise form.
Skimlinks offers a minimum payout of $10.
ylliX grants users complete control over targeting specific campaigns and welcomes publishers from all countries, irrespective of size and reach.
It lets users create a free account and offers instant account approvals.
ylliX offers banner, slider, anchor, in-app, redirect, pop-up, pop-under, tab-up, tab-under, direct link and push notification ad tags.
The platform boasts a 100% international fill rate.
ylliX offers a minimum payout of $1 as well as daily payments.
Sovrn brands itself as the ad network for the independent web, focusing on transparency. Sovrn’s bidding options are flexible, offering waterfall bidding for small content creators, which makes it easier for them to switch from AdSense. Then, they have the option to switch to server-to-server bidding and header bidding.
Sovrn offers a full-service solution in which you can completely externalize your ads operations, developing customized strategies to optimize monetization through all kinds of ad types.
Sovrn Commerce, formerly Viglink, also allows a publisher to earn through an affiliate link model. It has a similar system to BidVertiser and allows for competition among advertisers to buy ad space on a desirable site.
Minimum payout for Sovrn is $25.
Mediavine is a full-service ad management platform that partners with you to generate highly-tailored advertisements, which focus on lifestyle niches such as fashion, DIY, finance and food.
Mediavine was started by a group of bloggers with hands-on experience and understanding of publishing demands, making it an attractive option for bloggers.
Mediavine is also conscious of an advertiser's approach to brand safety and has guidelines to safeguard brand image.
Minimum payout for Mediavine is $25.
AdClickMedia, which offers publishers a CPC model, has no minimum traffic requirement, making it an easy monetization option for newly established blogs. AdClickMedia makes payments on a weekly or monthly basis.
AdClickMedia's minimum payout is $50.
Adversal offers a self-serve platform that allows advertisers to set up ad campaigns quickly, with promises of no paperwork to hold up the process.
Publishers looking to apply need to have a fully designed website that is older than two months, with at least 50,000 pageviews per month.
Adversal offers native, video and display ads that are accompanied by a “robust” default tag management system.
Adversal offers a minimum payout of $20.
- Amazon Native Shopping Ads
Amazon Native Shopping Ads is a contextual advertising platform, which is overseen by the Amazon Associates program.
It allows publishers to display relevant ads for Amazon products on their websites and then earn a commission from any sale made on the platform during a session that started via an affiliate link. Publishers can show specific products on their webpages by selecting the custom version of Native Shopping Ads.
Amazon has a minimum payout of $10.
AdThrive, a Google certified publishing partner, is a CPM ad network that accelerates ad optimization through promoting partnerships that increase RPM (revenue per thousand impressions) with the likes of Verizon.
AdThrive requires that publishers have at least 100,000 monthly page views, with the majority of that traffic from the U.S., U.K., Canada, Australia and New Zealand. The network offers publishers a 75% revenue share.
AdThrive 's minimum payout is $25.
Adcash is a global self-serve online advertising platform that follows the CPA model for all types of ad formats, ranging from text and banner ads to display and video ads.
Adcash 's notable feature involves analyzing real-time reports of ad performance, enabling publishers to build a strong trust in site monetization culture.
Adcash's minimum payout is $25.
Setupad is an established platform that requires publishers have more than 100,000 monthly views to join. The platform’s benefits include a diverse portfolio of ad formats that include interstitial ads and both out-stream and instream ads.
Setupad has also constructed a bidding network and has partnered with Google as a buyer.
Setupad has the highest minimum payout in this list at €100.
PopAds is a pop-under ad network that boasts a faster processing methodology and makes payments within 24 hours.
PopAds offers flexible customization of pop-under ads whenever the site's audience views the website. It allows publishers to choose and select bidding rates while deciding on sound amplification in video ads to align with the website's interest.
PopAds pays $4 for 1,000 unique visitors within 24 hours.
- Real Content Network
Real Content Network is a leading advertising platform for premier publishers. This network creates a video inspired by the themes of your website, thus mirroring contextual ads in a unique automatic fashion through pioneering technology so that publishers never run out of video inventory.
Real Content Network is a desirable Google AdSense alternative for users who would like to provide a graphical experience relevant to their content to the viewers, thereby creating a wholesome experience and earning a good income.
- AdExchange (ADX)
Google AdX is part of Google's offering to publishers to monetize their sites, but it's a significant upgrade from AdSense, which remains a separate product. Google's Ad Exchange offers more options to publishers, such as improved control over bidding and the option to create private auctions.
With Google Ad Manager, you are poised to earn more. The platform is specifically set up to help you with transactions related to ads, propel you to make informed decisions and expand your business scope.
Publishers working with Google AdX have access to a larger inventory and can access buyers from Google Ads and other marketplaces using this exchange. It also provides much more control to publishers over their ad space and allows them to sell their ad inventory directly.
With AdX, a publisher can make native, video, and customized ads. Additionally, they can arrange every ad source in a platform, monitor progress, and get relevant analytics that can help them make more informed decisions.
Ad Exchange is more robust than Google AdSense, but it's more complex too, which means it will require a bit of effort and investment to get the most of this ad network.
Minimum payout of AdX is $100.
Criteo provides a programmatic advertising platform full of yield management options, including real-time bidding and the ability to establish direct deals, two tools necessary for an ad ops team to efficiently manage a large ad inventory.
Criteo, while a valid AdSense alternative, is a demanding platform, connecting premium brands with a premium brand inventory. It can serve different ad types, like display ads, native ads and video ads. It can also go around ad-blockers.
Publift uses Criteo extensively and has had strong success with their demand. Due to the large amount of retargeting campaigns conducted through Criteo, they are particularly strong during November and December around Black Friday and Christmas.
Minimum payout for Criteo is $50 and it follows a monthly payment schedule.
If you're a publisher looking to specifically target the financial sector, Dianomi might be ideal for your needs. They run over seven billion content ads per month, targeted at a business and financial audience. They boast an average reader income of $97,500 annually.
Dianomi places its focus on the financial sector. It's a digital native content marketing platform that creates a connection between business/financial advertisers with a target audience who double as financial enthusiasts and are looking forward to valuable content.
Ads are run with videos, articles, buying guides, as well as product information or reviews. Every campaign is run on a cost-per-click (CPC) standard.
Dianomi’s quality is evident in the partnership signed with Apple News to display ads on iOS devices. Its lead management system ensures that a publisher gets automated leads surveys, analysis for a campaign run, and relevant reporting.
Dianomi works with over 350 publishers in the financial and business sector, including the likes of the Wall Street Journal, Forbes, and Bloomberg. So while their audience may be narrow, it's perhaps best in class if this is your market. That narrowed audience can translate into a better ROI if the ads are on topic.
Formed through the merger between bRealTime and Clearstream in 2018, EMX (Engine Media Exchange) is a programmatic marketplace and ad network.
The difference to other AdSense alternatives is their focus is on header bidding solutions which give publishers real-time control over their bidding and yield optimization strategies.
EMX also provides access to direct, premium advertisers, and like other AdSense alternatives, they offer a full-service team that can help you not just with technical setup, but with audience monetization and performance analytics.
The fact that Exponential has a publisher requirement of 500,000 unique users every month might be discouraging. However, the pros outweigh the cons. The CPM ads run by Exponential are deemed some of the best in the advertising industry.
What’s more, 55% of the revenue belongs to publishers. The ad formats come in different forms as long as they're engaging.
Exponential’s focus is on using creativity to attract the user’s attention. Insights gained from the audience tailor decisions made. The industries Exponential targets include telecommunication, technology, travel and leisure, retail, education, dating, entertainment, fashion, automotive, etc.
Minimum payout for Exponential is $50.
GumGum's main claim to fame is the use of its proprietary “computer vision technology.” GumGum software is capable of scanning both pictures and videos across the internet to help ensure the smooth integration of ads in places that are both highly visible and relevant.
GumGum claims their method produces seven times more engagement with a 37% higher brand lift than the industry averages. The network focuses its attention on in-image advertising, offering a platform that allows advertisers to market their products and services using pictures. All advertising content must be engaging and relevant to the target audience.
GumGum provides an avenue for publishers to tell their stories to customers and convert leads to sales. There are over 600 million unique visitors to the GumGum website, making it an ad network of choice.
Publift has had strong success with GumGum in implementing their mobile sticky units for publishers which get very high CPMs due to their rich media ‘wow factor’ and overall quality.
Minimum payout for GumGum is $50.
- Index Exchange
Index Exchange is a global independent ad network and marketplace. They work with premium digital media companies, and, like other AdSense alternatives, they offer real-time bidding capabilities and transparency in the buying process. They work with different ad types, including display ads across desktop and mobile, and video ads.
Publishers can set up their private marketplaces with Index Exchange, allowing them more control over who can buy ads on their site. Publishers have access to yield optimization features to maximize revenue from their ads. They also offer a complete suite of real-time analytics.
Publishers on Index Exchange are screened, categorized and authenticated before they can sell their ads on the ad exchange. It's an alternative to AdSense that puts a higher premium on its publisher vetting process, which guarantees ad quality for both advertisers and publishers.
Index Exchange has one of the toughest approval processes from what we have seen at Publift, but brings strong demand and is consistently one of our top five demand partners.
Inskin is a truly innovative ad exchange offering advanced assistance with layout and design. Using an HTML5 framework, their tools can customize ads for both mobile and desktop, enrich ads with custom borders and also handle multimedia ads.
This advanced design helps ensure keeping an ad's CTA visible and guaranteeing a pleasing aesthetic regardless of screen size. In short, they cut down on the work of readying ads on your end.
Publift has found Inskin particularly effective on desktop where CPMs can be upwards of $20 when it does fill.
Kargo is arguably a niche ad company whose time has come. They specialize exclusively in enhancing mobile-specific advertising to deliver better business outcomes for marketers and premium publishers.
Kargo employs the services of 70 top-notch publishers in the United States and uses them to reach smartphone users. The platform uses identity enhancement, sentiment targeting, and dynamic allocation to create ad experiences that drive competitive yield and grow eCPMs, while serving publishers’ audiences and respecting their brands.
Kargo has MOAT as its accountability partner to ensure nothing goes wrong.
OpenX is one of the biggest and more complete ad exchanges among Google AdSense alternatives. Its programmatic ad marketplace offers over 34,000 advertisers access to the ad inventory of 1200+ publishers, generating 1.8 trillion bids per month.
The platform’s complexity requires having an ads ops expert on your team, but their support includes yield analysts and technical advisors. OpenX has already begun the shift away from third party cookies by planning to create deal IDs based on data from its relationships with publishers and OpenAudience, which is then transacted in private marketplaces through a buyer’s DSP of choice.
Minimum payout for OpenX is $100.
Another premium Google AdSense alternative, Pubmatic was launched in 2006 and currently serves 100 billion ad impressions per day and 15 trillion advertisers bids per month.
Pubmatic is open to independent app developers and publishers who like to be in full control of their advertising business. The platform enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments.
Pubmatic can also be used to create private marketplaces, allowing publishers to manage access to their ad space while simultaneously giving advertisers transparency over how
- Rubicon Project
Thanks to their merger with Telaria in April 2020, Rubicon Project has become a global player in the digital advertising market, operating in TV, display ads, video, audio and mobile (currently merged as Magnite).
With its innovative Seller Cloud platform, Rubicon creates an independent advertising marketplace avenue for sellers all over the world to connect with trusted buyers. The platform is fully automated and provides numerous benefits for both parties to enjoy.
The cloud platform records trillions of transactions every month. Its automated platform lets top publishers transact businesses with some of the biggest brands in the world.
Rubicon is a full supply-side platform (SSP) with its header bidder, who also does server side header bidding. This allows publishers to use more than one ad network inside Rubicon. The ability to optimize your ad operations inside Rubicon can help you improve your earnings, but it's also a significantly more complex AdSense alternative, which means it will require time and resources to be properly managed.
Rubicon has consistently been one of Publift’s top-performing demand partners.
Sonobi is an advertising network provider. Through their own solutions and third-party agreements, Sonobi has created a large and diverse inventory of ads, allowing them to offer all the standard ad formats to publishers.
Their supply-side platform allows publishers to establish deals directly with demand partners, which allows publishers to avoid 3rd-party fees. Their reporting tools are comprehensive, allowing publishers to accurately track revenue, fill rate, CPM rates and other KPIs.
As with other AdSense alternatives, Sonobi offers real-time bidding solutions to publishers, and the ability to control access to their inventory by blocking buyers or a certain type of ad that doesn't match their content and audience.
If you wish to truly branch out, Taboola is an interesting choice. They specialize in native advertising and are famed for amplifying brand awareness across different platforms by incorporating native placements on popular sites.
Native advertising is a specialized form of advertising where the ad space content is largely indistinguishable from other articles on the site. If you've surfed through different web pages, you must have come across the ‘Sponsored link/video’ label.
What makes Taboola unique is the fact that you can optimize paid acquisition through page RPM and improve revenue ROI per visit. Its audience exchange also helps drive qualified traffic to you and partner sites.
As a publisher, if you’re trying to pass specific information across to your target audience, Taboola is the option for you. Taboola can also be run in combination with other ad strategies like display advertising, meaning it's often an addition to your existing strategy with new revenue rather than a replacement.
Just like Pubmatic, Taboola has a publisher requirement of 500,000 monthly minimum traffic. However, it doesn't diminish the awesomeness of this ad network.
Minimum payout for Taboola is $50.
- Verizon Media
Previously known as AOL One, Verizon Media was rebranded after the acquisition of AOL by Verizon in 2015.
Their supply-side platform (SSP) manages 900 billion transactions per month. They specialize in video ad formats, but they support native ads, mobile display ads and contextual ads too.
Verizon Media ad network offers all types of transaction models to publishers, from header bidding to direct deals, allowing them to connect to several ad exchanges and top advertisers.
When you think of digital video advertising, Vidoomy is one platform you should think of. Publishers can make additional revenue by publishing video advertisements on their blogs or websites. It's quite easy because most of these videos are from top brands and companies all over the world.
For a publisher to be eligible, his/her site must have minimum traffic of at least 3 million page views monthly. Also, the site must have 500 high-quality, plagiarism-free articles. The advertisement formats include inText, slider, inStream, and interstitial.
Bidding methods for Vidoomy’s contents include cost-per-view and cost-per-mile. Vidoomy has a data management platform (DMP) that collects data from website impressions and feedback. The information gathered is used to filter performances and churn out video ads based on user’s opinions.
Previously known as AppNexus before it was bought by AT&T in 2018, Xandr is a complex monetization solution that includes inventory management, their own ad server, and data-driven yield management for better decisionprocesses and forecasting.
The platform provides publishers with the means to manage demand and includes header bidding technology and the ability to conduct direct deals with advertisers.
The above list contains a complete breakdown of alternative ad networks for publishers, which should help guide your decision making when it comes to considering possible Google AdSense alternatives.
As mentioned above, even if you are happy with AdSense, developing an “AdSense Plus One” strategy is also worth some consideration. Such an approach may help to provide context to your existing advertising strategy.
Frequently Asked Questions (FAQs)
Is Google AdSense the best ad network?
Google AdSense has strict policies that must be followed to maximize its benefits. However, the platform has no tolerance for mistakes and its approach to bans has long-term consequences for publishers and their websites.
How can I earn money in ways other than AdSense?
Publishers work with multiple ad networks. These networks have a range of features:
- From welcoming amateur publishers to only approving websites with more than 100,000 views
- A range of minimum payouts starting from as little as $1
- Supporting a range of ad formats
Publift helps digital publishers get the most out of the ads on their websites. Publift has helped its clients realize an average 55% uplift in ad revenue since 2015, through the use of cutting-edge programmatic advertising technology paired with impartial and ethical guidance. Contact us today to learn more about how Publift can help boost your ad revenue and grow your business!