The best advertising networks for publishers in 2026 are Adcash, Epom Market, Clickadu, Ad Maven, HilltopAds, PopAds, BidVertiser, Traffic Force, Perion, Vibrant Media and Adsterra.
There are multiple ad networks which offer different strengths, but whichever network they choose, publishers should ensure that it minimises CLS, preserves page speed and supports a positive user experience – factors critical to revenue growth.
While Google AdSense remains one of the best SSPs for publishers because of no minimum traffic, other specialised advertising networks focus on monetising your ad inventory more effectively.
We've compiled a list of the 11 best ad networks for publishers in 2026 that can help you achieve this. In this guide, we will discuss how ad networks work and the revenue potential of each.
What Are the Best Ad Networks for Publishers in 2026?
Small Publishers
1. Adcash
Adcash is a global ad network that serves 300 million unique users every day across 195 countries. It offers a broad range of different ad formats, including pop-unders, native ads, in-page push, and banners - critical for many small publishers when they first enter a market. Another great Adcash feature is its Autotag capability, which rotates three high-performing ad formats—popunder, interstitial, and in-page push—with just a single ad tag placement.
2. Ad Maven
While it is regarded as among the best pop-under network for advertisers, AdMaven actually supports multiple ad formats, including mainstream display ad banners, lightbox, interstitial ads, and slider ads.
One of its strengths is its native push notifications feature, which can help many publishers capitalise on their ad inventory by providing a non-intrusive, highly targeted ad format.
3. PopAds
PopAds is a popunder ad network that advertises itself as the highest and fastest-paying ad network in the popunder arena. Its ad servers are also considered to be faster and more secure than those of its competitors.
The prefetching feature on PopAds's landing page can help improve ad performance by reducing the loading time of landing pages.
Premium Publishers
4. Epom Market
Connecting multiple advertisers and publishers in more than 40 countries, Epom Market is a cross-platform ad network that serves over 13 billion ad impressions per month. It works with publishers of all sizes, offers comprehensive solutions and helps monetise both website content and mobile apps.
Epom Market supports a range of ad formats, including standard banner ads, in-text ads, video ads. Although it isn't, typically, one of the best mobile ad networks, it supports mobile-specific ad units, using category-targeting for higher rates.
UX
5. Perion
Among the more user-friendly premium ad networks, Perion (formerly known as Undertone) prides itself on its quality video marketing, creatives, and flexible integrations. It provides three integration options: client-side header bidding via pre-bid or Index exchange; service-side header bidding via Amazon's TAM; and direct-tag via GAM.
6. Vibrant Media
Vibrant Media's USP is deploying natural language processing (NLP) and computational linguistics to detect not just the context, but also the emotional content of the page. This, in turn, allows it to match publishers' unsold inventory with contextual ads that best suit the content, resulting in greater user engagement.
CPM
7. Clickadu
Clickadu is a premium advertising network for web and mobile channels, serving a range of innovative ad formats, including video pre-roll, skim, and pop-under ads.
Publishers can improve their ad performance by utilising high-performing ad formats such as push notifications, pop-unders, and native ads to capture user attention and increase engagement with the right audience.
8. Adsterra
One of the best CPM ad networks, Adsterra allows publishers to monetise any traffic ranging from desktop/mobile website traffic to social/mobile app traffic. It also supports almost every available ad format, including pop-unders, in-page push notifications, native ads, banner ads, and video ad serving template (VAST) ads.
9. Traffic Force
Traffic Force is a supply-side platform (SSP) that connects publishers with over 100 demand-side partners. This ad network sells targeted web and mobile web traffic on an impression basis.
Traffic Force offers a range of ad formats for publishers to implement, including display banners, pop-unders, IM floaters, and in-stream video ads. It employs OpenRTB technology to deal with traffic.
International Publishers
10. BidVertiser
BidVertiser is an ad network that supports publishers across all formats, allowing them to monetise everything from websites to mobile apps to toolbars and even extensions. For international publishers, such flexibility can be particularly useful given that the network can offer CPM rates in specific geographical markets.
Publishers can improve their ad performance by conducting regular A/B testing to determine the most effective ad designs and incorporating targeting options such as geography, device, and user behaviour.
11. HilltopAds
HilltopAds's key edge for publishers focused on a global reach is that it publishes both mainstream and non-mainstream content across the globe. This is founded on its multilingual interface, which publishers can use to create and manage ad campaigns in multiple languages. The network also comes with a powerful anti-ad blocker feature.
Now, let us focus on the benefits of ad networks and understand how they add value to publishers.
What Kind of an Impact Do the Best Ad Networks Have on Publishers?
| |
Typical CLS Impact |
Typical INP Impact |
Ad Density Approach |
RPM Range Indicator |
| Adcash |
0.25+ − - 0.1 |
Moderate - high |
· AutoTag smart algorithm
· Non-disruptive ad formats
· Compliance with industry guidelines
· Anti-adblock tech |
$0.10 - $3.50 |
| Epom Market |
0.0 – 0.3+ |
Varies considerably |
· Yield optimisation algorithms
· Dynamic banner prioritisation
· Broad range of ad formats
· Balance between direct and programmatic ads |
$0.50 - $10.00, depending on ad formats and geographic location of traffic |
| Clickadu |
0.0 – 0.2+ depending on ad format |
Moderate – high |
· Multi-format ad portfolio
· Frequency capping
· Misclick protection
· Anti-adblock tech |
$0.01 - $9.00, depending on ad format and target audience location |
| Ad Maven |
0.0 – 0.25+, depending on ad format |
High |
· High-yield full-page ads
· User-initiated interstitial ads
· Push notifications
· Real-time optimisation
· Frequency caps and filtering of ad formats |
Varies considerably, depending on ad format and audience location |
| HilltopAds |
0.0 – 0.25+, depending on ad format |
High |
· Customised frequency caps and ad layouts
· Geo-targeting options and segmentation
· Dynamic ad formats
· Customised ad setup |
The CPM model is used. Depending on specific audiences and ad formats, a $0.05 - $3.00+ range can be expected. |
| PopAds |
0 |
High |
· No regular spatial footprint
· Non-disruptive
· CPV model
· Self-serve bidding |
$0.30 - $6.00, depending on audience location and site quality. |
| BidVertiser |
0.1+ |
Medium – high |
· Customised ad formats
· Publishers can choose ads
· Industry compliance |
Not publicly disclosed |
| Traffic Force |
Not applicable, given the platform's use of CPC and CPM models. |
Not publicly disclosed |
· Autogenerated standard display ads
· Native widgets
· Non-intrusive video ads |
Not applicable, given th platform's use of CPC and CPM models. |
| Perion |
Not available |
High |
· Immersive ad formats
· Better and fewer ads
· Responsive creative design |
Not publicly disclosed |
| Vibrant Media |
Varies considerably |
High |
· User-initiated ads
· Pages with low ad density
· Contextual relevance of ads |
Not publicly disclosed |
| Adsterra |
High |
High |
· Excessive ad density (ie. 6+ popunders or 12+ banner ads per page) rejected
· Better and fewer ads
· Advertising space kept under 30% of total page height |
Not applicable, given the platform's use of eCPM model. |
How Do the Best Ad Networks Protect Core Web Vitals?
Fuse, our AI-powered ad management platform, offers lazy loading and is CLS-safe. One of our publishers in the lifestyle sector grew their eCPM by over 285% while another in the 3-D printing sector increased their ad revenue by 41%.
Here's how other networks, including a snapshot of the Mediavine vs Raptive vs Publift comparison, size up across key performance metrics and other key factors.
|
Eligibility Threshold |
Revenue Share |
Managed or Self-serve? |
CWV/UX Handling |
| Adcash |
· No minimum traffic requirements
· Site mustn't host illegal content
· Site must host active, updated content |
· Instead of a static percentage for publishers, a dynamic eCPM/CPA model is used in which publishers typically retain 70-80% of revenue. |
Mainly self-serve, although account managers can be requested |
· Immersive ad formats such as popunders and full-screen interstitials
· 4-in-1 autotag solution simplifies ad placement and delivery |
| Epom Market |
· 50,000 monthly pageviews |
· Publishers retain 70% of revenue |
· Mainly self-serve, although managed services can be arranged |
· Non-intrusive ad formats
· Fast asynchronous loading
· Ad feeds integrate seamlessly with ad content |
| Clickadu |
· No minimum traffic requirements
· US$50 for digital wallets; US$1,000 for wire/bank transfers |
· Revenue share based on dynamic CPM rates, not fixed share. |
· Mainly self-serve although managed services are also offered. |
· Asynchronous ad loading
· Malware and bot filters
· 100% ad fill rates for formats such as popunders |
| Ad Maven |
· Approximately 2,500 daily visitors
· No illegal content
|
· Ad placements and fill rates are dynamically optimised to ensure competitive rates |
· Mainly self-serve, although managed services are available for large accounts |
· Frequency capping for aggressive ad formats
· Popunders, push notifications and other similar formats can be run on non-brand sensitive pages
|
| HilltopAds |
· No minimum traffic requirements |
· A performance-based model allows publishers to earn a variable percentage based on their site's traffic |
· Both |
· Ads displayed based on quality audience segmentation
· Use of ad formats that don't interfere with a page's layout
· Fast bidding and loading speeds for pre-approved ads |
| PopAds |
· No minimum traffic
· All content allowed, including adult content |
· Publishers earn whatever advertisers bid for ad space (network processing fees are deducted) |
· Self-serve |
· To maximise a positive UX, publishers can cap the frequency of popunders and other intrusive ads
· Annoying features such as autoplay audio and video can be filtered out. |
| BidVertiser |
· No minimum traffic
· Site must be at least 3 months old and contain quality, updated content |
· Publisher revenue is based on a mix of site visitor actions rather than a defined percentage |
· Self-serve |
· Publishers can determine where ads are placed, minimising CLS
· Because the platform affords relatively low levels of ad density, publishers can monitor UX and CWV without com promising their site's page speed. |
| Traffic Force |
· No minimum traffic requirements |
· Not publicly disclosed |
· Mainly self-serve, although publishers can scale into managed services |
· Using format-specific ad tags, publishers must reserve fixed spaces to avoid CLS
· Publishers also need to be mindful of the intrusive nature of the popunder and other similar formats, which the platform focuses on. |
| Perion |
· 250,000+ monthly visitors
· Sites must have unique high-quality content |
· Revenue shares are negotiated with publishers on an individual basis |
· Managed |
· Fixed-height ad containers are used to prevent ad from displacing page content
· Many of the platform's formats load seamlessly and require a specific user action, a condition of Google's Ad Experience policies |
| Vibrant Media |
· Minimum of 500,000 monthly page views |
· Although a revenue share isn't disclosed, the standard in-text and contextual ad model usually offers a 70-75% share. |
· Mainly managed |
· The platform focuses on in-text and outstream ad formats that are triggered according to user intent
· Publishers must use fixed-height wrappers or designated ad spaces to prevent content from shifting on their pages. |
| Adsterra |
· No minimum traffic requirements
· Site content must be high quality |
· 75 – 80% |
· Both |
· The platform focuses on popunders and interstitials, which can compromise CWV
· Publishers need to set the dimensions of the ad containers within their site's code to prevent banners and in-page push ads from causing CLS. |
| Mediavine |
· Minimum of US$5,000 in annual ad revenue |
· Publishers are offered 75% when their annual revenue is less than US$100,000, which progressively increases to 90% when it exceeds US$500,000.
|
· Managed |
· To minimise CLS, ad space is reserved or fixed ad heights are used
Mediavine is a certified partner of the Coalition for Better Ads, which enforces limits on interstitials |
| Raptive |
· A minimum of 25,000 monthly page views
· If your traffic ranges from 25,000 – to under 100,000, at least 50% of it must come from the US, Canada, the UK, Australia or New Zealand.
· If your traffic is 100,000 monthly pageviews or higher, at least 40% of it must come from one of the aforementioned countries.
· Sites must be at least 6 months old and host quality content |
· 75% of all revenue from your site |
· Managed |
· The platform continuously updates its ad code and scripts to minimise any impact on CWV.
· Over 85% of Raptive-based sites produce passing INP scores while running complete ad layouts
· Provided that ads don't shift page content or affect load times, ad density can be customised. |
| Freestar |
· A minimum of either 1,000,000 monthly page views or 500,000 monthly visits
· At least 6 months of historical data
· |
· 80% of all site revenue |
· Mainly managed, although a hybrid self-service option called Flex is also available for testing and monetisation configurations |
· Optimised pre-allocated ad containers prevent CLS
· Asynchronous ad loading prevents browser freezing
· Real-time screeing software and blocklists in partnership with The Media Trust ensure ad quality and safety |
| Playwire |
· A minimum of either 500,000 monthly page views or 1,000 daily active users for mobile or desktop apps
· A major portion of traffic should come from English-speaking countries |
· 75% of all revenue (for programmatic or indirect sales)
· 50% of all revenue (for direct sales) |
· Both |
· Fixed-height ad placeholders and exact bounding boxes for ad units manage CLS
· Ad units are designed to attract users between page views instead of interrupting their reading experience. |
Final Thoughts
When choosing the right ad network, you need to not only weigh up your target audience but also their device usage, your publishing niche, as well as the business model that best suits you and your team. Evaluate the type of ads offered, multiple pricing models- CPC or CPM and whether it aligns with your revenue objectives. Also, go through the testimonials to check the reviews.
Publift is a managed monetisation partner that has been helping its clients realise an average 55% uplift in ad revenue since 2015.
If you're making more than $2,000 in monthly ad revenue, contact us today to learn more about how Publift can help boost your ad revenue.
FAQs
What Are the Best Ad Networks for Publishers?
Different networks will suit different publishers. Popular networks include Adcash and Mediavine, but the most suitable network for your business should cover your website's traffic volume and deliver ads that are aligned with your content and audiences' interests.
What Kind of an Impact do the Best Ad Networks Have on Publishers?
The right ad network offers publishers and website owners a broad range of ad formats without compromising on their websites' core web vitals and other performance metrics, as well as the overall UX for audiences.
Is Google an Ad Network?
No, Google is not an ad network, but Google AdSense is.
What Is Ad Network Integration?
Ad network integration allows an ad network's technology to dynamically place ads on your website or app. This is done by inserting a small line of code known as an ad tag on your web page or on your mobile device app.
What Is the Role of an Ad Network?
An ad network connects advertisers with publisher websites withby matching the ad space available on a publisher's website or app with appropriate ads.