18 Best Ad Networks for Publishers in 2022

Publift
July 12, 2021
September 6, 2022
18 Best Ad Networks for Publishers in 2022

When digital publishers think about monetizing their websites with ads, the networks that generally come to mind are Google AdSense and Facebook.

There are good reasons for this, given that Facebook is the world’s seventh most valuable brand, according to Statista. An average Facebook user, meanwhile, spent 19.6 hours per month on the platform in 2021, according to We Are Social and Hootsuite’s Global State of Digital 2022 report. Furthermore, Google claims that its AdSense network has 2 million users

However, this doesn’t mean that publishers shouldn’t explore other networks on the market.

In an ever-evolving digital ecosystem, there are many other networks that publishers can look to help drive their advertising return on investment (ROI).

Ad networks allow a flow in digital publisher and advertiser relationships, helping brands reach the right consumers. Without ad networks helping to pool demand, publishers would have to create deals with individual advertisers. 

If you’re looking to change ad networks, or are even looking for your first network, read on to find out more about our top network picks for publishers in 2022.

18 Best Ad Networks For Publishers:

1. Publift

2. Adcash

3. AppLovin

4. Epom Market

5. Clickadu

6. Ad Maven

7. Hilltop Ads

8. PopAds

9. Propel Media

10. Vungle

11. Traffic Force

12. Adblade

13. InMobi

14. Undertone

15. EMX

16. Centro

17. Adsterra

18. RevenueHits

What Is an Ad Network and How Does It Work?

An ad network serves as the digital intermediary between advertisers and publishers, matching available ad inventory with suitable demand.

By connecting advertisers on the demand side with publishers on the supply side, ad networks facilitate the running of ad campaigns as well as the maximization of advertising revenue.

The role of an ad network will vary depending on the inventory exchange cycle.

For example, an ad network will sometimes directly sell inventory and, at other times, buy unsold or remnant ad inventory from SSPs or ad exchanges and sell it on for a lower price. 

Why Are Ad Networks Important?

Networking within the advertising ecosystem is an essential monetisation element that makes life easier for both the publisher and the advertiser.

Their relationship allows publishers to quickly sell ad units to advertisers, rather than having to reach out to individuals within the digital marketing space. 

What Factors Should You Consider When Choosing an Ad Network?

There are many excellent ad networks available to publishers looking to serve ads on their sites. However, there are several factors to consider when deciding which network or networks will work best for your current business model.

Here are some more factors to think about.

Your Customers' Devices

Everybody knows that we now live in a world dominated by mobile devices.

Hence, it is essential for publishers to consider how and when people are using their mobile devices to decide if, and when, they want to serve mobile ads or desktop ads.

Consider that many people will be using desktops during working hours, while mobile devices are more likely to be used during the evenings and weekends and are, therefore, more likely to be used to make purchases.

For mobile publishers and app publishers, a mobile ad network will be a more suitable choice than a platform specializing in serving ads on desktop sites. Mobile ad networks support advertisers in their efforts to reach individual users on their mobile devices.

Consider your target audience and then choose an ad network accordingly.

Targeting Options

Today’s ad networks offer access to sophisticated targeting options, including geolocation, demographics, device, income, and many other elements.

Some networks also offer retargeting features, enabling advertisers to put ads in front of customers who have visited their website in the past.

While some statistics showing conversion rates on retargeted traffic can be double that of standard advertising, other research has shown that consumers feel “stalked” by retargeting.

Publishers need to assess their target audience to determine which targeting options they want and what other ad networks can offer them.

The Networks' Publishing Niche

Large ad networks often have multiple advertisers and ad agencies on their books. If you can find out the niche market of the network and match it to your publishing niche, you will be far more likely to target your audience with relevant advertising.

Choosing the right ad network for your business takes careful consideration, not to mention time and money.

Ad networks for publishers are important, and publishers should not be afraid to pivot and select a more appropriate ad space if the one they are using isn’t providing the required results. ‍

Types of Advertising Networks

Advertising networks are often categorized by their strategy, method of traffic delivery, and volume of inventory.

The best ad networks for publishers are chosen based on the client's individual needs, so it's important to know what sort of digital marketing networks exist in the ecosystem in order to know what the best type is for your goals.

Below are a few examples of the most popular ad network systems:

1. Premium Ad Networks

Premium ad networks offer inventory from popular publishers and create the demand needed to build competition for high-quality ads and their placement.

They also often have higher standards for inventory, which can result in stronger engagement and conversion metrics.

Some examples of these advertising platforms include:

  • Google Display Network (GDN)
  • Yahoo Gemini
  • One by AOL
  • AdMob by Google
  • AdCash

There are many other ad networks in the ecosystem, but each of these is an example of a popular ad network that prides itself on having premium ad inventories.

2. Vertical Ad Networks

Vertical ad networks are topic-specific and represent publications that fall within a particular portfolio. They can include a technology ad network, a business ad network, a fashion ad network, and an automotive ad network, among others. They're also dedicated to delivering advertising to a specific audience.

This type of ad network gives an advertiser full transparency about where their ads will run and are most frequently used by brand marketers to promote high-quality traffic.

Volume is usually lower, but the quality of the traffic tends to be higher due to more precise targeting that reaches a specific audience rather than a broad audience.

When it comes to vertical ad networks, advertisers typically have the option of site-wide advertising or on specific sections such as finance or fashion.

3. Horizontal Ad Networks

Horizontal ad networks are higher volume networks that offer a wider base of inventory for advertisers to tap into. Targeting is more generalized which means the quality of the traffic could be lower, but horizontal ad networks offer the ability to potentially serve billions of ad impressions per day.

While horizontal ad networks offer reach, scale, and some targeting capabilities, they're often referred to as "blind networks" because advertisers don't always know where exactly the impressions will serve.

This means that while the scale of reach could be higher than a vertical ad network, the value of impressions delivered will likely be lower.

4. Specialized or Inventory-Specific Ad Networks

Specialized networks focus on a certain type of inventory and could be device-specific—for example, a mobile ad network or video ad network.

Mobile ad networks are marketplaces where publishers can sell ad units to advertisers on apps. Developers will use a mobile ad network to monetize their app with ads and advertisers use mobile marketing to reach their audience through a different medium.

As more people spend more time on their mobiles than ever before, the mobile advertising ecosystem has become increasingly valuable with mobile advertisers piling in to reach their audience in this medium.

Although there are multiple ad formats, video ad networks are another example of one of the best ad networks for publishers.

They offer marketers the opportunity to advertise to their audience exclusively with a video ad unit. These ad slots are especially valuable for advertisers whose audiences spend a lot of time consuming video content, such as millennials or Gen-Z.

5. Performance and Affiliate Ad Networks

Performance and affiliate networks connect publishers, like influencers or blog owners, with companies seeking the promotion of their services or products. These networks often use the ad revenue share, CPA, or CPC pricing model.

Typically, these networks will provide training, reporting tools, and additional resources that empower marketers to be more successful.

Amazon is an example of an affiliate ad network in action, since they allow influencers and publishers to connect with sellers and earn commission on every purchase that their followers or readers make through one of their affiliate links.

The 18 Best Ad Networks to Try Out in 2022

1. Publift

Publift

Publift works to help digital publishers and website developers access premium ad partners that may be have been beyond their reach otherwise.

The Australian company is an award-winning, Google-certified specialist in ad optimization, consolidated reporting, brand safety and much more.

Furthermore, the Publift crew is in the top 10 of the Deloitte Technology Fast 50 and won the best sell side technology category in The Drum's Digital Advertising Awards APAC 2019.

It represents one of the best ad networks, having been acknowledged by The Australian Financial Review and Statista as one of Australia's Fast Starters in 2020.

Model: CPM

Minimum traffic: N/A

2. Adcash

Adcash

Adcash is a global ad network that connects advertisers and publishers and currently runs more than 1,000 campaigns worldwide.

It offers a range of different ad formats, including pop-unders, native ads, push notifications, banners, and interstitial ads.

The platform also offers advertising technology that fights against digital ad fraud and is designed to bypass ad blockers.

Adcash is also known for its high level of technical support from experienced and multilingual account managers.

  • Model: CPM, CPC, CPA Target
  • Minimum traffic: N/A

3. AppLovin

AppLovin

Founded in 2012, AppLovin is one of the best ad networks for both mobile advertisers and mobile app publishers.

It is designed for media apps of all sizes—from indie publishers to established developers—and aims to help them connect with their ideal customers.

  • Model: CPA, CPV
  • Minimum traffic: N/A

4. Epom Market

Epom Market

Connecting advertisers and publishers operating across 15 verticals in more than 40 countries, Epom Market is a cross-platform ad network that serves over 13 billion ad impressions per month.

Epom Market supports a range of ad formats, including standard banner ads, in-text ads, video ads, and mobile-specific ad units, using category-targeting for higher eCPM rates.

Epom Market offers a 30-day trial through which customers can receive up to 1 billion free impressions.

  • Model: CPM, CPC, CPA, Auction
  • Minimum traffic: 500,000 monthly impressions


5. Clickadu

Clickadu

Clickadu is a digital advertising network for web and mobile channels, serving a range of innovative ad formats, including video pre-roll, skim, and pop-under ads. It offers both fully managed and self-service campaigns with advanced targeting options, including geo, site, and device type, to maximize ad revenue.

  • Model: CPM
  • Minimum traffic: None

6. Ad Maven

Ad Maven

While it is regarded as the best pop-under network for advertisers, Ad Maven actually supports multiple ad formats, including mainstream display ads banner, lightbox, interstitial ads, and slider ads.

Serving hundreds of millions of ads in around 200 countries, it offers advertisers the opportunity to leverage geolocation-based targeting in their online advertising campaigns.

  • Model: CPA, CPI, CPL, CPC, CPM
  • Minimum traffic: None

7. Hilltop Ads

Hilltop Ads

Recommended for publishers with medium to high-traffic websites, HillTop Ads’ anti-ad blocker technology is very popular. The tech saves publishers and advertisers revenue that is often lost due to ad blocking software.

It offers a modern, simple-to-use interface that allows publishers to monetize several websites through one account.

  • Model: CPA, CPM, CPC
  • Minimum traffic: None

8. PopAds

PopAds

PopAds is a pop-under ad network that advertises itself as the highest and fastest paying ad network in the pop-under arena.

Its ad servers are also considered to be faster and more secure than those of its competitors.

PopAds offers real-time consumer data to its clients, which can be leveraged to assist in ad layout optimization for more significant user acquisition.

  • Model: CPV, CPM
  • Minimum traffic: None

9. Propel Media

Propel Media

Propel Media is widely regarded as the best advertising platform for CPV/PPV, known for reaching a high-intent audience via contextual text-links and display ads.

Propel Media offers an easy to use interface with superior optimization abilities and visual analytics.

Propel Media is known for its cooperative after-sales support for new customers in serving relevant ads to their users.

  • Model: CPV, /PPV
  • Minimum traffic: None

10. Vungle

Vungle

Vungle is one of the top mobile advertising networks for app developers and publishers looking to monetize their applications with mobile marketing and app ads.

Vungle is known to attract High LTV users with rich media and video ad campaigns created by its in-house display advertising team.

It offers ad placements that allow publishers to be flexible with formatting, along with data algorithms that will enable advertisers to A/B-test ads in real-time for more efficient targeting and increased ad revenue.

  • Model: CPC
  • Minimum traffic: None

11. Traffic Force

Traffic Force

Traffic Force is a supply-side platform (SSP) that connects publishers with over 100 demand-side partners. This ad network sells targeted web and mobile web traffic on an impression basis.

Traffic Force offers a range of ad formats for publishers to implement, including display banners, pop-unders, IM floaters, and in-stream video ads. It employs OpenRTB technology to deal with traffic.

It also offers a high level of online security by utilizing advanced software to scan all ads that go live on its network. This ensures there is no malicious advertising. It also offers SSL secure ads.

  • Model: CPM
  • Minimum traffic: None

12. Adblade

Adblade

Targeted to premium publishers and media agencies, Adblade counts FoxNews, Hearst Corporation, Yahoo!, and ABC among the 1,000 publishers that make up its ad network.

Adblade supports standard IAB ad units, as well as headlineNewsBullets® units, which it claims have three to five times the engagement rate of banner ads.

  • Model: CPM, CPC, Real-time bidding
  • Minimum traffic: 500,000 monthly impressions

13. InMobi

InMobi

InMobi is one of the fastest-growing mobile ad networks, as demonstrated by its inclusion in the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies.

It assists publishers in cross-selling, re-targeting and re-activating users with HD video content and rich media ads.

Publishers can also maximize their yield with dynamic pricing and campaign optimization options.

  • Model: CPA, CPC, CPI, CPM
  • Minimum Traffic: N/A

14. Undertone

Undertone

Undertone partners with top brands and publishers across several verticals, and pride themselves on their quality video marketing creative and flexible integrations.

They specialize in serving high-quality mobile ads, in-app ads, and web ads on a range of devices.

By implementing inventory in non-traditional ways, Undertone ensures zero cannibalization of existing ad products, along with 100%-1,500% higher CPMs than standard display ads.

  • Model: CPM, CPC, CPA, CPV
  • Minimum traffic: 500,000 monthly impressions

15. EMX

EMX

EMX, created via the merger of bRealTime and Clearstream, caters to both publishers and advertisers by offering fixed CPM ad units.

EMX specializes in monetizing websites across all geographies, particularly those located outside Tier 1 locations such as the US, UK, and Canada.

  • Model: CPM
  • Minimum traffic: 30,000 unique users per month

16. Centro

Centro

Centro, which acquired SiteScout in 2013, was and is the first self-serve media buying network available.

It offers a range of advertising services for publishers, including programmatic advertising, native advertising, mobile ads for mobile games and apps along with retargeting options.

17. Adsterra

Adsterra

Adsterra is one of the most respected networks available to publishers in 2022. Publishers can monetize any traffic with Adsterra, from desktop/mobile website traffic to social/mobile app traffic via almost every available ad format, including pop-unders, in-page push notifications, native ads, banner ads, and VAST ads.

  • Models: CPC, CPM, CPI, CPA, CPL
  • Minimum traffic: None

18. RevenueHits

RevenueHits

RevenueHits allows publishers to monetize websites, mobile sites, add-ons, widgets, toolbar, and more. 

Its use of contextual and geo-targeted ad-serving technology makes it a great choice for publishers working in the EU who need to be careful of GDPR Compliance.

  • Model: CPM, CPC, CPA, CPV, Auction
  • Minimum traffic: None

Conclusion

Ad revenue models are a crucial component of many digital publishers marketing strategies and finding the right ad network is key to making that happen.

When it comes to choosing the right ad network, there are many things for publishers to consider.

You need to not only weigh up your target audience but also their device usage, your publishing niche, as well as the business model that best suits you and your team. 

Once you’ve done that the real work of narrowing down the most appropriate networks can begin. You’ll need to consider such facets as how easily you can gain access to premium ad partners, your budget, as well as your preferred pricing model.

Publift helps digital publishers get the most out of the ads on their websites. Publift has helped its clients realize an average 55% uplift in ad revenue since 2015, through the use of cutting-edge programmatic advertising technology paired with impartial and ethical guidance.

Contact us today to learn more about how Publift can help boost your ad revenue and grow your business!

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