Key Takeaways
- Managing monetisation and compliance doesn't require separate, fragmented tools
- Broad programmatic demand can coexist with highly customised consent frameworks
- Streamlining the onboarding of apps and sites delivers immediate fill rate improvements
- Tailoring user consent experiences across regions actually improves yield through higher opt-in rates
This case study was originally published by InMobi Advertising. Read the full version at inmobi.com.
As international data privacy regulations tighten, publishers face the double challenge of managing user consent while maintaining high ad yield. Without a unified, compliant ad stack, both fill rates and bidder participation performance are at risk.
To address this, Publift partnered with InMobi Advertising to activate monetisation and deploy a highly customisable Consent Management Platform (CMP). The integration combines multiple demand pathways with geo-targeted compliance controls to standardise consent globally while maximising revenue execution at the publisher level.
The integration runs across GAM, Prebid, Amazon Publisher Services, and native SDKs which allows for seamless waterfall and header bidding setup.
Results from the aggregate account-level performance rollout:
- 3.3x increase in overall fill rate year-over-year
- 4x growth in video ad revenue quarter-over-quarter
- Higher eCPMs for publishers across both web and app formats
- Enhanced opt-in rates via custom, localised consent banners
Compliance optimisation is ongoing; updated results to follow.
With 900+ publishers on Fuse, talk to us to learn how we can help scale your monetisation and simplify global compliance.