Insights

Ad blockers can seriously derail a publisher’s ad revenue potential. Learn about different strategies that can help you monetize Adblock traffic.

vCPM is used to determine how many people see a web page’s ads.Check out our five strategies to improve vCPM.

What is the Difference Between DSPs and Ad Networks? Learn about the benefits and specificities of Ad networks and DSPs and how buying from both is different.

Publift interviews Scott Yang, founder of OzBargain, on how the team prepares for Black Friday and how other publishers can maximize their ad revenue during this period.

Bot traffic, or non-human traffic, is a major contributor to digital ad fraud. Learn what it is and how to stop it from targeting your website.

We’ve drawn up a complete guide for Google AdSense arbitrage, including commonly asked questions and best practices for publishers.

Increase your website's user engagement with strategies to boost the average time spent on your pages. Learn how to keep visitors interested!

Vahe Arabian from State of Digital Publishing chats to Publift CEO, Colm Dolan about online publishers and how they can increase their ad revenue.

Learn about rCPM and why it's an important metric for publishers with our ultimate guide. We'll also break down CPM, eCPM and RPM for you.