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Layout Teardown: Episode 1 - Daily Mail Ad Layout Strategy & Programmatic Advertising Walkthrough

Layout Teardown is a video segment where Ben and Brock breakdown the ad strategy and website layout of popular websites. In this week's episode, we're taking a look at Daily Mail, a popular news tabloid website in the UK, US and Australia. Ben and Brock talk through the reasons behind Daily Mail's page RPM strategy, the ad units on desktop on mobile, and their ad loading setup.

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Contents

Layout Teardown: Episode 1 - Daily Mail Ad Layout Strategy & Programmatic Advertising Walkthrough

Layout Teardown is a video segment where Ben and Brock breakdown the ad strategy and website layout of popular websites. In this week's episode, we're taking a look at Daily Mail, a popular news tabloid website in the UK, US and Australia. Ben and Brock talk through the reasons behind Daily Mail's page RPM strategy, the ad units on desktop on mobile, and their ad loading setup.

Publift Scoop

Publift Scoop

Sign up to the Publift newsletter for all the latest news, updates and insights from across the industry.
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