Layout Teardown: Episode 1 - Daily Mail Ad Layout Strategy & Programmatic Advertising Walkthrough

Naomi Khor
June 20, 2023
June 27, 2024

Layout Teardown is a video segment where Ben and Brock breakdown the ad strategy and website layout of popular websites. In this week's episode, we're taking a look at Daily Mail, a popular news tabloid website in the UK, US and Australia. Ben and Brock talk through the reasons behind Daily Mail's page RPM strategy, the ad units on desktop on mobile, and their ad loading setup.

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