Layout Teardown: Episode 1 - Daily Mail Ad Layout Strategy & Programmatic Advertising Walkthrough

Publift
June 20, 2023
September 28, 2023

Layout Teardown is a video segment where Ben and Brock breakdown the ad strategy and website layout of popular websites. In this week's episode, we're taking a look at Daily Mail, a popular news tabloid website in the UK, US and Australia. Ben and Brock talk through the reasons behind Daily Mail's page RPM strategy, the ad units on desktop on mobile, and their ad loading setup.

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