About Tcdb.com

The Trading Card Database was started in 2008 and is an archive of all things trading card-related. For over a decade the site has flourished, with a consistently loyal visitor base maintaining it via crowdsourcing. Visitors pitch in to add items with the goal of having a shared resource that not only preserves the hobby and history of card trading but also benefits collectors across the globe. The database is fully searchable by year, card manufacturer, player/character name, or team and is growing by the hour. 

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Tcdb

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The Challenge

Tcdb.com was originally monetizing through Google AdSense and was struggling to ensure that the ads served on their site were of a high standard. We had seen this, and their strong, predominantly US-based audience and decided to reach out. We pitched numerous ad types that we felt would combat their previous ad quality issues, and as a result, they were eager to sign on. 

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The Approach

With the help of our expert team of yield optimizers and account managers, we were able to add an array of optimizations to tcdb.com, seeing revenue soar.

  • The first thing we focused on was adding additional sizes for existing units, as well as implementing sticky units where needed, increasing ad viewability.
  • We also customized a number of these units to best fit their UX goals. For example, the sticky footer unit that we suggested only shows to users who have scrolled a certain amount and also features a hidden button. 
  • We noticed that users had been spending upwards of 5 minutes on tcdb.com at any given time, so we made sure to utilize ad refresh to take advantage of this.
  • Since 90% of site visitors came from desktops, we decided to drive most of our optimization efforts toward this. 

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The Results 

Within a few months of working with Publift, tcdb.com saw a massive 247% uplift in page RPM and a 182% increase in NET revenue! 

Looking to optimize your tool-based site and see results like tcdb.com? Reach out to us today and get a custom strategy for your site.

Trading Card Database Results

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