Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.
April 22, 2024
Ad revenue is a profitable source of income for many individuals and businesses. Find out 13 ways on how to increase it!
April 23, 2024
Here are some of our ad tech predictions for the coming year, informed by recent seismic shifts in our industry.
April 24, 2024
Discover the differences between programmatic ads and display ads and how combining their best practices can help you develop a killer ad campaign.
Understanding bid shading is key to deciding whether first-price auctions are better than first-price auctions for your ad inventory. Pro tip: they are!
March 20, 2024
The Lumascape is a visual guide to the digital world. It shows how digital technology is connected to the real world.
Ad fill rate is the percentage of an ad's inventory that is filled with an ad. Learn more about ad fill rate and how it's calculated.
Gain expert insights and best practices to maximize revenue and stay ahead in online publishing with our IAB standards for publishers guide.
SafeFrame aims to boost publishers' ad revenue as well as their web security. Let’s take a closer look at how you can take advantage of this ad technology.
Learn how to implement in-app header bidding and increase your app's revenue with the ultimate guide.
VAST Errors are fatal errors that cause video ads to stop and request another ad to play or resume playback. Understand all VAST error codes and their meaning.
Wondering what are walled gardens in advertising? Take a closer look at how walled gardens function in advertising and tech & why it's relevant to publishers.
April 8, 2024
Understanding ad viewability is essential for publishers looking to maximize their digital advertising spend.
Everything publishers need to know about first-party and third-party cookies. What is the difference and what does the third-party cookie phase-out mean for you?
When used correctly, interstitial ads can be a great source of revenue for app publishers. Learn how to optimize these ads without disrupting user experience UX.