WillyWeather explained that “trying to increase your eCPM is a bottomless pit of wasted hours.” By outsourcing this to Publift, the team was able to focus on creating a great website and spend less time thinking about what new ad tech to implement or A/B testing different ad layouts and formats. Read the full case study
here.
“The value that Publift adds is to free up any internal resources that are handling advertising, and also make more money for the company.”