Horsing Around at Google AdX Bootcamp!

Brock Munro
January 8, 2021
April 4, 2024
Horsing Around at Google AdX Bootcamp!

The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016. We presented to some of the biggest publishers in the AUNZ market (Fairfax, News, Mamamia, Ticketek, Gizmag, Coastal Watch and many more) on ways to improve your remnant ad revenue. Will Bruce (Co-Founder of Willyweather) joined us on stage to talk through some examples of our work and results on Willyweather.com.au.

Colm and Tobin covered a few key topics:

  • Effectively managing multiple networks
  • Optimal passback strategy
  • Optimising Ad Exchange
Google AdX bootcamp

You can find the Network Tracking Template used in the discussion here. Feel free to make a copy of the template and apply it to your networks. You can also find the presentation here. Please leave any comments below this post if you want help using these resources or if you had more questions that you weren’t able to ask yesterday.

Alternatively, If you need help implementing some of the strategies from yesterday feel free to contact Colm at colm@publift.com or 0428042668.

Publift speaking at the Google AdX bootcamp
Tobin Page, COO Publift
In the zone

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