Learn everything you need to know about CPI, an essential marketing metric, and whether it’s the right choice for your online ad campaigns.
April 22, 2024
Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.
March 20, 2024
New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.
Ad mediation is a solution that allows publishers to use technology to offer their ad inventory to multiple advertisers and maximize ad monetization. Learn more here
April 23, 2024
Click spam is a type of digital ad fraud that wastes ad budgets through fake clicks. While it is a serious problem for digital advertisers, it can be tackled.
Here are the best affiliate networks for publishers in 2024. Become an affiliate publisher and take your revenue to the next level.
Here are the best ad servers for publishers in 2024. Check from a wide range of the best open source, self-hosted, third-party and custom ad servers
Video ad networks allow publishers to connect with thousands of buyers so that video ad impressions are transacted.
First Input Delay (FID) is an important, user-centric metric for measuring load responsiveness. Learn what is FID and how to fix FID issues on your site.
What is CLS, and step by step guide on how to fix Cumulative Layout Shift issues in WordPress or any other site.
Largest Contentful Paint is an important, user-centric metric for measuring perceived load speed. Check out Publift's guide to understand in detail.
Malicious advertising, or malvertising, poses a huge threat to the entire digital advertising landscape. Protect your site from malvertising with our complete guide.
This article covers everything publishers need to know about ad tech, from the history to the main types of software available in their journey to monetization.
Banner blindness is when website visitors habitually ignore online ads. Learn how you can tackle selective visitor attention and boost ad performance.
What is brand safety, and why does it matter? Our guide for publishers covers everything they need to know about brand safety online.
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