In Content Ads

If you're new to programmatic advertising and header bidding, you may not be familiar with the most common In Content Ads format type. See the In Content Ads format sizes you can work with.

Hero Image In Content Ads

Gain visibility and grow your ad revenue with programmatic pioneers, Publift

At Publift, we are programmatic advertising pioneers, working tirelessly to grow our client’s ad revenue. Pairing simplified, cutting-edge advertising technology and impartial, ethical guidance, the Publift team will take your in content strategy to the next level.

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Feel Content With Full Control Over Your Ads Campaigns 

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Native Advertising for Maximum Engagement

When Publift runs an ad campaign, we do so with three main people in mind - our online publishers, their readers and potential customers, and advertisers looking to buy ad space. Without fulfilling all three of these users’ needs, a content advertising campaign is sure to fall flat. With a focus on engaging readers, content advertising doesn’t just have high viewability, but also high engagement. It drives organic traffic, creates brand awareness, and maximizes the value of publisher inventory. 

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Optimize your In Content Campaigns With Our Interscroller Units

Our experts ensure our setup blends seamlessly to the design of your site without triggering Google policy violations. With this in mind, Publift offers Interscroller units. Interscrollers are rich media formats that are great for increasing CPM, improving retention, and reducing bounce rates without compromising on user experience.

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In Content Advertising for Maximum CPM

In content ads have proven themselves to be one of the strongest performers in terms of user experience, user engagement, and drawing the target audience down the sales funnel. 

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Get the job done with excellent customer support, great quality products, exceptional performance, transparency, and a sense of security in everything we do.

In Content Ads - Best Practice

The following sizes are the most popular and effective for in content ads.

In content med recIn content LeaderboardIn Content Mobile banner

300×250px — Medium Rectangle

728×90px — Leaderboard

320×50px — Mobile banner

These 3 sizes are very popular in programmatic due to high demand by advertisers and because they yield higher CPM.

Using Publift’s Multivariate Tool with the In Content Format

Last quarter, Publift introduced our Multivariate Testing Tool. This allows our publishers to test various changes to their ad setup against control and exposure groups. The problem we have solved with this new product is that publishers are often short of time, resources, and priority, with ad optimization often falling to the wayside, leaving meaningful uplift behind every month. 

By keeping this problem at the forefront, we’ve focused our efforts on providing publishers with optimization strategies that respect their organizational focuses and cost nothing to implement.

Our Multivariate Testing Tool now allows us to safely test changes on a preset percentage of site traffic, with results being extrapolated using a statistical significance calculation to determine what the impact of such a change could be.

We have successfully tested ad optimizations such as: ad layout changes, timeout changes for network partners, high-yielding placements such as Web Interstitials and Sticky Units, and creative size adjustments. We’ve been able to pitch, launch and deliver incremental gains ranging from 10% to 150% in net revenue to participating publishers within the first month of this product going live.

Within 3 months, Publift’s optimization capabilities have evolved from manual, one-to-one approaches with customers to automated, one-to-many, scalable experiments that are scientifically proven to provide incremental revenue without needing the publisher to worry about integration cost or competing priorities. Publift’s customers now have access to “optimization-on-tap’’, where the limitations of the past have been completely bypassed by Publift’s new revenue-driving products.

This has been a big step towards a more scientific approach to Publift's ad strategy. Publishers are able to more comfortably make informed decisions about their site’s monetization based on real results.

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When you sign up as a Publift publisher, you know you are in good hands.

Our team has worked with companies in over 60 countries around the world, helping more than 250 publishers gain an average ad revenue uplift of over 55%.

Gain an Average

55%

Ad Revenue.

How To Get Started With In Content Ads via Publift

How to Get Started

1. Sign up to become a Publift publisher.

2. Your personal Publift Account Manager will analyze your current site performance to optimize content ads for your website or mobile app.

3. Publift then finds the best demand partners to find the right advertiser to serve in content ads on your website or app.

4. Publift will then provide you with tags for creating content ads, that can be easily implemented on your site, via lazy loading or header bidding.

5. In content ads are served to your website via a central ad server.

6. Sit back and watch your digital marketing campaign drive your revenue to the next level.

1. Sign up to become a Publift publisher
2. Your personal Publift Account Manager will analyze your current site performance to optimize content ads for your website or mobile app.
3. Publift then finds the best demand partners to find the right advertiser to serve in content ads on your website or app.
4. Publift will then provide you with tags for creating content ads, that can be easily implemented on your site, via lazy loading or header bidding.
5. In content ads are served to your website via a central ad server.
6. Sit back and watch your digital marketing campaign drive your revenue to the next level.

“It's been really great to have experts on-hand, making recommendations around how we can improve the ad yield and the performance of ads.”

Matthew Cox
Manager, Envato Tuts+

Question 1

What are In Content Ads?

In Content Ads are implemented within the content of a web page at places where users are most engaged. As the in-content ad format can be optimized to blend seamlessly with the surrounding content, in-content ads are also referred to as native ads.

Many Publift Publishers find that when they run an In Content ad campaign they tend to get a higher click-through rate than with some other ad formats.
Question 2

Where is In Content Advertising Used?

In Content ads generally appear in three places: In search results on search engines, between text articles and blog posts, and between media on content sites and blogs.

At Publift, we will assist you in optimizing your in content ads so that they integrate seamlessly with your existing content, in both color and form. 

Publift’s team of experts carefully configure ad placements to ensure maximum return on investment on your site.

After years of research, we’ve found that sweet spot determining the optimum space between two in content ad units on a user’s device. In content units are placed at an optimum distance between each other so as to ensure we provide users with a seamless experience as they read through the organic content of the page. This ensures the viewability of the ad unit is not compromised and it doesn’t feel intrusive.

Question 3

Why In Content Ads?

In content ad units get incredibly high engagement as they are integrated into page content where users interact - so you can expect a higher CTR and strong CPM. These units can be improved further by adding native ad units designed to mimic your website’s user interface with similar color schemes and fonts, driving up performance and maintaining UX!

In content ads take up less space, which is excellent since most traffic comes from mobile usage. In content ads offer a seamless approach to integrating ad content with your page content. They are highly engaging units, designed to be used on mobile or desktop devices without taking up all the real estate on your site and giving your users a pleasant ad experience.

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