Publift Appoints Ben Morrisroe as General Manager

Naomi Khor
June 7, 2024
June 27, 2024
Publift Appoints Ben Morrisroe as General Manager

Sydney, Australia – 6 June 2024 – Publift, a leading adtech company known for maximising publisher revenue, is excited to announce the appointment of Ben Morrisroe as the new General Manager, effective 16 May 2024. This key leadership transition comes as the company’s Founder and current CEO, Colm Dolan, transitions to the role of strategic advisor within the business.

Ben Morrisroe brings a wealth of experience to this role. Morrisroe first joined Publift in 2019 as a Marketing Coordinator and quickly demonstrated his drive for growth. After four months, he approached Dolan with the question: “How can I make the biggest impact on the business?”

This inquiry marked the beginning of Morrisroe’s sales journey at Publift. His exceptional systems-building skills advanced him to the role of Publisher Development Lead, and within a year, he was promoted to Head of Sales and Marketing. Ben led a successful global expansion plan for Publift, significantly increasing both our publisher base and team size.

His contributions led to his promotion to General Manager after just five years with the company after exhibiting exceptional leadership and a proven track record in driving growth and innovation. At Publift, he will be responsible for overseeing daily operations, strategic planning, and continuing the company’s mission to empower publishers to maximize their ad revenue.

“I am honored and excited to lead Publift as we embark on this new chapter,” said Ben Morrisroe. “I look forward to building on the strong foundation that Colm has established and working with our talented team to continue delivering revenue growth for our clients.”

Colm Dolan, who founded Publift in 2015, has successfully guided the company to numerous milestones including winning FT High Growth APAC 2023, Financial Times High Growth Companies APAC 2022, AFR Fast 100 2022 & 2021, GCPP Transformer Award 2019 & 2021, Financial Review Fast Starters 2020, and expanding the business across Dublin as well.

Dolan will continue to provide strategic oversight and ensure the company remains on its path of growth and innovation. He will remain fully engaged with the business, serving as the strategic advisor and customer advocate for the business.

“I am incredibly proud of what we have accomplished at Publift since its inception,” said Colm Dolan. “Ben Morrisroe is the right person to lead the company into its next phase of growth. His experience and fresh perspective will be invaluable in driving our mission forward.”

About Publift

Publift is a programmatic advertising technology partner that helps digital publishers grow ad revenue with cutting edge tech and dedicated service focus. Through its managed service offering, which includes an all-in-one ad tech solution and a team of ad tech experts, Publift provides publishers with custom ad layout strategies, page performance optimization, and ad revenue maximization. Today, Publift is the trusted partner of choice for 600 publishers globally, offering a holistic suite of solutions and unwavering service and support. Publift is a Google Certified Publishing Partner.

To learn more about Publift, visit or follow us on LinkedIn, Youtube, Twitter, Facebook and Instagram.

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