Last week Publift had the awesome opportunity to host a livestream event alongside Google & Acqua Media.
Google’s Livestream event
What Was the Purpose of the Event?
We wanted to collectively share our knowledge on the effectiveness of Google adsense, Ad Manager & AMP. The livestream format gave Publisher’s the opportunity to learn and ask in depth questions in regards to their current setup & how it can be optimised.
Google & Acqua Media did a great job of covering the benefits of Accelerated Mobile Pages & google adsense.
Dan represented the Publift team based here in Sydney (22:13). He provided his expertise on all things Google Ad Manager (formerly known as dfp).
- Ad Manager Breakdown
- Network Optimisations
- How to setup Roadblocks
- The power of First Look
- Publift’s Fuse Solution
Google Ad Manager Breakdown
Dan explained to the viewers the basics of Ad Manager, its benefits for you as a publisher and how Dynamic Allocation can be optimised to increase Publisher’s overall yield.