Vignette Ads

If you're new to programmatic advertising and header bidding, you may not be familiar with the most common Vignette Ads format type. See the Vignette Ads format sizes you can work with.

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Vignette Ads: Gain visibility and grow your revenue with programmatic advertising pioneers, Publift

Publift has the knowledge and experience to grow your vignette ad strategy for maximum ROI. At Publift, we are programmatic pioneers, working tirelessly to increase our client’s ad revenue. Pairing simplified, cutting-edge advertising technology with impartial, ethical guidance, let our team guide you into the future of advertising. 

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Uplift Your Revenue with Vignette Ads

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Monetize Your Website or App

Vignette ads are one of the ad types offered by Google AdSense Auto Ads. Google Auto Ads uses machine learning to automatically inject ads into different sections of approved websites, based on where and when Google believes they will perform best on the page. Pairing Google Adsense with Publift’s Fuse technology ensures maximum ad uplift for our clients and a great user experience for their customers.

Serve Quality Ads.

Serve Quality Ads and Maintain UX

In late 2020, Google started rolling out full-screen ads for wider screens, enabling vignette ads to be served by AdSense publishers on a variety of devices and screens such as desktop and mobile devices. This means publishers have a more extensive range of options for serving quality vignettes while maintaining a superior user experience. Publift’s experienced team will ensure you show vignette ads in the right place, at the right time, with matched content to your blog articles and app content.

A win for sell-side and buy-side

The Latest in Programmatic Technology at Your Fingertips

Pairing an AdSense account with Publift’s Fuse technology is good news for sites looking to be at the forefront of ad tech. The Fuse platform offers real-time optimization of demand partners in the header bidding stack and auction dynamic optimization to maximize revenue while minimizing page latency. Publift will help you start serving ads of an intelligent ad size, placement and format modification within days.

Optimize ad inventory

Grow Your Business and Keep Your Users Happy

Vignette ads load at the same time as the page loads and can be skipped by users to return to the website or app at any time. This makes these anchor ads both highly viewable and user-friendly. 

Vignette Advertising - Best Practice

Though Vignette Ads are user-friendly ads that appear between page loads and users can skip them, here are a few considerations for the best practices:

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When you sign up as a Publift publisher, you know you are in good hands.

Our team has worked with companies in over 60 countries around the world, helping more than 250 publishers gain an average ad revenue uplift of over 55%.

Gain an Average

55%

Ad Revenue.

How to Get Started With Vignette Ads via Publift

How to Get Started

1. Sign up to become a Publift publisher.

2. Your personal Publift Account Manager will analyze your current site performance to optimize for page-level ads.

3. Publift then finds the best demand partners and connects you with the best advertiser to serve vignette ads on your pages.

4. Publift will then provide you with tags for your ads. Simply replace your current AdSense, Ad Manager, AdMob, or third-party tag/ SDKs with our Fuse technology, and you are ready to roll.

5. Vignette ads are served to your website via a central ad server.

6. Your Publift team will analyze, test, and optimize your ads as you see maximum ad revenue uplift.

1. Sign up to become a Publift publisher
2. Your personal Publift Account Manager will analyze your current site performance to optimize for page-level ads.
3. Publift then finds the best demand partners and connects you with the best advertiser to serve vignette ads on your pages.
4. Publift will then provide you with tags for your ads. Simply replace your current AdSense, Ad Manager, AdMob, or third-party tag/ SDKs with our Fuse technology, and you are ready to roll.
5. Vignette ads are served to your website via a central ad server.
6. Your Publift team will analyze, test, and optimize your ads as you see maximum ad revenue uplift.

“The trust that has been developed during our partnership combined with the enhanced performance is the reason I’d choose Publift as our partner again.”

Laney Galligan
General Manager, Digital Photography School

At Publift, we are a Google Certified Publishing Partner committed to helping our clients grow their businesses for the long term. Our Fuse technology is easy to implement, providing a seamless solution that combines the best ad partners in one intuitive dashboard. To enable vignette ads on your site and start leveraging vignettes as part of your ad strategy, contact the team at Publift today. 

Question 1

What is a Vignette Ad?

Vignette ads, much like interstitial ads are full screen display ads that occupy the entire screen of a website or app.

These page-level ads are typically displayed at transition points during app or site use, such as when a user switches between pages or activities. Vignette ads can be closed by users at any time.
Question 2

Why Vignette Ads?

Vignette ads are among the best performing ad formats you can have in-app or on desktop and are also new to the mobile web.

Vignette ads can be optimized for an extensive range of screen sizes and run through a Google AdSense account that has enabled auto ads.

Wide-screen vignette ads appear full-screen and can often be time-based, resulting in solid conversions for advertisers.

Advertisers are often willing to pay more for this ad unit’s performance, with some publishers seeing CPMs 4-5 times higher than a traditional banner.

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