Type of Ad
What is a Vignette Ad?
A vignette, or 'interstitial' ad is an interactive ad format which occupies the full-screen of a website or app. It can be displayed at transition points during app or site use such as switching between pages or activities.
Why Vignette Ads?
Vignettes are one of the best performing units you can have in-app or on desktop, and are also new to mobile web! They appear full-screen and can often be time-based, resulting in strong conversions for advertisers. Advertisers are willing to pay more for this ad unit’s performance, with CPMs
4-5 times higher than a traditional banner.