Banner Ads

If you're new to programmatic advertising and header bidding, you may not be familiar with the most common Banner Ads format type. See the Banner Ads format sizes you can work with.

Hero Image Banner Ads

Banner Ads: Gain visibility and grow your ad revenue with programmatic pioneers, Publift

At Publift, we are programmatic pioneers, working tirelessly to grow our client’s ad revenue. Pairing simplified, cutting-edge advertising technology and impartial ethical guidance, the Publift team will take your banner ad strategy to the next level.

programmatic pioneers

Elevate Your Banner Ad Strategy to The Next Level

gain visibility

Gain Visibility

Banner ad units get high viewability and ensure that advertisers get as much value for their ad spend as possible, in turn optimizing our publishers’ ad inventory.

personalized adops

Personalized Ad Ops to Your Business

Get the job done with excellent customer support, great quality products, exceptional performance, transparency and a sense of security in everything we do.

maximise revenue

Maximise Your Revenue

Statistics- and the success of our client’s display advertising campaigns- demonstrate that banner ads work. 
At Publift, we understand that smart ad placement is key to ensuring revenue growth and happy users.
That’s why we make it our mission to ensure our clients get the highest possible viewability and view-time per ad unit.

Optimize ad inventory

Optimize Your Website’s Ad Inventory

Research shows that a well-implemented web banner ad campaign can increase brand recall by 15%, have a 33% higher response rate than billboard ads, and, when combined with retargeting, have a 70% higher chance of conversion. 

Banner Advertising - Best Practice

Banner advertising is at its most effective when it combines great design with a clear message for the target market. 

This ensures the banner ad both generates leads and overcomes banner blindness.
Successful banner ads use effective, standard sizes, such as those defined by Google AdSense:

Leaderboard

728×90px — Leaderboard

Half Page

300×600px — Half Page

Medium Rec.

300×250px — Medium Rectangle

Large Rec

336×280px — Large Rectangle

Different forms of online advertising call for differing ad placements, and banner ads are no exception.

Web banners have maximum impact when placed above the fold and close to the main content of the web page. At Publift we create ad layouts that maximize viewability without sacrificing ever important UX.

This form of online advertising works best when the design is clear and simple. When using a multimedia object or image, it is essential it is of a high quality.

Likewise, the brand messaging should be clear and succinct, containing the business logo, value proposition and a strong call to action (CTA).

At Publift we partner with top ad networks across the globe, serving quality ads, in the right place, to the right people at the right time. 

logo publift

When you sign up as a Publift publisher, you know you are in good hands.

Our team has worked with companies in over 60 countries around the world, helping more than 250 publishers gain an average ad revenue uplift of over 55%.

Gain an Average

55%

Ad Revenue.

How to Get Started With Banner Ads via Publift

How to Get Started

1. Sign up to become a Publift publisher.

2. Your personal Publift Account Manager will analyze your current site performance in order to optimize banner ads for your website or mobile app.

3. Publift then finds the best demand partners in order to find the right advertiser to serve banner ads on your pages.

4. Publift will then provide you with tags for banner ads, that can be easily implemented on your site, via lazy loading or header bidding.

5. Banner ads are served to your website via a central ad server.

6. Sit back and relax as we help you sell advertising, maximizing your website monetization.

1. Sign up to become a Publift publisher
2. Your personal Publift Account Manager will analyze your current site performance in order to optimize banner ads for your website or mobile app.
3. Publift then finds the best demand partners in order to find the right advertiser to serve banner ads on your pages.
4. Publift will then provide you with tags for banner ads, that can be easily implemented on your site, via lazy loading or header bidding
5. Banner ads are served to your website via a central ad server. 
6. Sit back and relax as we help you sell advertising, maximizing your website monetization.

“Publift has taken care of all the nitty-gritty parts of advertisement. For us, all we had to do was put in the Fuse tags and they made sure everything was optimized and tested to make sure we could get maximum revenue from ads.”

Scott Yang
Founder, OzBargain

Whether you are a small publisher just getting started with programmatic advertising or an established business with a long-standing website, Publift can help you create a banner ad campaign that elevates your advertising to the next level. 

We will create an ad layout that complements your site design, ensuring to maximize key metrics such as viewability, while maintaining an exemplary user experience. 

We then leverage our wide system of ad network partners to increase demand for your inventory of ad space. 

Access to our in-depth online advertising metrics and reporting give you a deep understanding of the programmatic industry, allowing you to continually up your banner advertising game. 

You can see a great example of how we implemented a successful banner advertising campaign for one of our clients here.

Or, to learn more, contact the friendly team at Publift today.

Question 1

What is a Banner Ad?

Banner Ads, also known as display ads, are rectangular advertisements that are displayed in high traffic locations on web pages- above, beside, or below the content of a host website. Banner ads move out of view when a user scrolls through the web page.

Just like a billboard, banner ads are image-based display ads that work to increase brand awareness and engage potential customers through the use of a still image or multimedia object.

Their bright, welcoming appearance, with little text to distract the user, makes this image-based creative a popular form of internet advertising that has been shown to successfully increase traffic, build brand recognition and ultimately drive revenue for publishers and advertisers.

Banner advertising can be implemented on a range of devices, including desktop computers, tablets, and mobile devices.

Here at Publift, banner ads are our most popular ad format, due to their eye-catching, user-friendly nature and their undeniable ability to drive a website’s revenue.
Question 2

Where are Banner Ads Used?

This form of online advertising entails embedding an advertisement into a web page.

A web banner is generally placed in high traffic locations on a landing page or website, in order to generate leads, and increase click-through rates. This includes the top, side, and bottom of a website, places where browsers’ eyes have been shown to wander to, then linger. 

A successful banner ad blitz not only relies on intelligent placement but also on contextual targeting. 
By pairing advertisements with relevant and applicable website content and selected keywords, marketers and companies see higher click-through rates, and publishers become known for their premium inventory. 

Through the combination of visually effective banner ad design, smart on-page placement, and Publift’s programmatic advertising solution, Fuse, your banner ad expertise will really start to stack up.

Related Sources

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