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Mobile Ads Best Practices for Publishers

Maximize ad revenue with our guide to five mobile ads best practices for publishers. Learn all about the latest trends shaping the mobile publishing industry.

15 High-Ticket Affiliate Marketing Programs in 2024

Finding the right high ticket affiliate program can be challenging. This article lists the best high paying affiliate programs of 2024.

Naomi Khor
13
mins read
CPM vs RPM: The Differences Publishers Should Know

Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.

What Is Google's Privacy Sandbox? Things Publishers Should Know

Google Privacy Sandbox is set to emerge as the primary alternative to third-party cookies. We explain what it is and why it matters to publishers.

Brock Munro
8
mins read
What Is Google Topics API?

Read this article to learn everything publishers need to know about Google Topics API and to explore its future relevance in a world without third-party cookies.

Brock Munro
6
mins read
People of Publift: Meet Maria

How does the day-to-day of our new SDR manager, Maria Sheridan, look like? With 3 years of diverse sales experience at Salesforce, she's set to drive growth! Join us as we discuss her career journey, team goals, and industry insights.

What Are Google's Publisher Provided Identifiers (PPIDs)?

Looking for an efficient alternative to third-party cookies? Learn why Google Publisher Provided Identifiers can help in our in-depth guide.

How to Build a First-Party Data Strategy?

Learn how to build an effective first-party data strategy to create impactful ad campaigns, improve customer experience, ensure compliance with privacy laws.

Brock Munro
9
mins read
What Is MRC Viewability? Why Should Publishers Care About It?

MRC viewability has become a common standard to assess the effectiveness of an ad campaign. Learn how to optimize it to increase ad revenue.

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