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Optimize your advertising strategies with a Data Management Platform (DMP) that collects and activates audience data, resulting in personalized campaigns and improved ad performance.

Publift, a leading adtech company known for maximising publisher revenue, is excited to announce the appointment of Ben Morrisroe as the new General Manager, effective 16 May 2024.

Finding a profitable affiliate marketing niche can be hard. We explore the best high-paying niches for affiliate marketers in 2025 to help publishers get started.

Finding the right high ticket affiliate program can be challenging. This article lists the best high paying affiliate programs of 2025.

Maximize ad revenue with our guide to five mobile ads best practices for publishers. Learn all about the latest trends shaping the mobile publishing industry.

LiveRamp is a powerful data onboarding solution that helps publishers create targeted ads in the absence of third-party cookies. Read this post to find out more

Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.

Read this article to learn everything publishers need to know about Google Topics API and to explore its future relevance in a world without third-party cookies.

Google Privacy Sandbox is set to emerge as the primary alternative to third-party cookies. We explain what it is and why it matters to publishers.