If you're new to programmatic advertising and header bidding, you may not be familiar with the most common Multiplex Ads format type. See the Multiplex Ads format sizes you can work with.
At Publift, we are programmatic pioneers, working tirelessly to grow our client’s ad revenue. Pairing simplified, cutting-edge advertising technology with impartial, ethical guidance, the Publift team will take your multiplex ad strategy to the next level.
One of the significant benefits of multiplex ads is that they have been shown to overcome banner blindness. Their high visibility, paired with Google’s content targeting, makes for a higher chance of conversion.
Publift will run your Multiplex ads through our Certified Google Account, taking advantage of their high ad quality standards and large pool of available ad buyers.
Multiplex ads are easily served with Publift’s programmatic direct technology, maximizing impressions and CPM.
Some publishers are seeing up to 2x higher CPM for Multiplex ads than other ad formats
While it is always important to consider user intent when placing ads, it is perhaps even more integral when working with multiplex ads.
To maximize the benefits of multiplex ads, publishers should understand their target audience to ensure the multiplex ads serve them a relevant and valuable ad experience.
Once you have signed up to Publift, we will ensure all the multiplex ads served to your site are targeted to your users and their search intent.
Whether a publisher decides to select the ‘Let Google optimize layout’ option in ad manager or choose to choose their own layout, it is crucial to test these layouts to select multiplex ad formats that best suit your site.
As with any ad format, no matter the ad quality, it is essential for publishers to A/B test their ad placements. At Publift, we not only A/B test for continual optimization, but we also give our publishers access to our in-depth online advertising metrics and reporting software. This gives you a deep understanding of the programmatic industry, continually improving your advertising knowledge to serve the most relevant ads for your audience.
When you sign up as a Publift publisher, you know you are in good hands.
Our team has worked with companies in over 60 countries around the world, helping more than 250 publishers gain an average ad revenue uplift of over 55%.
Gain an Average
55%
Ad Revenue.
As Google Multiplex Ads are currently running in Beta, publishers looking to work with the multiplex ad format on their website must partner with a Google Certified Publishing Partner (GCPP) such as Publift. Here is how it works.
.webp)
1. Sign up to become a Publift publisher.
2. Your personal Publift Account Manager will analyze your current website performance in order to optimize Multiplex ads for your website.
3. Your Publift Account Manager will then do all the hard work for you through our GCPP ad manager account. This includes ensuring your content recommendation ads are optimized in terms of layout, and the targeting on the page matches the required line item’s targeting.
4. Publift will then provide you with tags for your new native ad setup for easy implementation on your site.
5. With access to the largest pool of ad buyers, high-quality Multiplex ads are served to your website, allowing you to earn maximum return on your ad inventory.
6. Sit back and relax as we help you sell advertising, maximizing your website monetization.
1. Sign up to become a Publift publisher.
2. Your personal Publift Account Manager will analyze your current website performance in order to optimize Multiplex ads for your website.
3. Your Publift Account Manager will then do all the hard work for you through our GCPP ad manager account. This includes ensuring your content recommendation ads are optimized in terms of layout, and the targeting on the page matches the required line item’s targeting.
4. Publift will then provide you with tags for your new native ad setup for easy implementation on your site.
5. With access to the largest pool of ad buyers, high-quality Multiplex ads are served to your website, allowing you to earn maximum return on your ad inventory.
6. Sit back and relax as we help you sell advertising, maximizing your website monetization.
“The value that Publift adds is to free up any internal resources that are handling advertising, and also make more money for the company.”
Will Bruce
Founder, WillyWeather
Are you looking to get started with content recommendation ads? Sign up to become a Publift Publisher today. Our experienced team will set you up to begin serving multiplex ad campaigns within days.
While typical content recommendation ads are served on a site below the content space, Google Multiplex Ads offer a range of layout options. When Publishers are targeting multiple placements within a single style, they can choose the ‘Let Google Optimize Layout’ option or experiment with different layout options, including the following:
Multi-column: Landscape image for desktop layouts
Single column: Square image for rail placements or mobile placements
Single column: Landscape image for rail placements or mobile placements
For publishers signed up to Publift’s Publisher Platform, your account manager will ensure you serve multiplex ads in an optimal ad layout for your website niche and design.
Multiplex ads are becoming one of the most popular ways for publishers to serve content recommendation ads on their websites. Here are some of the benefits of multiplex ads:
.png)
.webp){kind=small}
_.jpg)
_.jpg)
