Multiplex Ads

If you're new to programmatic advertising and header bidding, you may not be familiar with the most common Multiplex Ads format type. See the Multiplex Ads format sizes you can work with.

Hero Image Multiplex Ads

Multiplex Ads: Serve brand-safe, content recommendation-style native ads with programmatic pioneers, Publift

At Publift, we are programmatic pioneers, working tirelessly to grow our client’s ad revenue. Pairing simplified, cutting-edge advertising technology with impartial, ethical guidance, the Publift team will take your multiplex ad strategy to the next level.

programmatic pioneers

Leverage the Power of Multiplex Ads to Grow Your Ad Revenue

gain visibility

Get Noticed

One of the significant benefits of multiplex ads is that they have been shown to overcome banner blindness. Their high visibility, paired with Google’s content targeting, makes for a higher chance of conversion. 

personalized adops

Grow With Google

Publift will run your Multiplex ads through our Certified Google Account, taking advantage of their high ad quality standards and large pool of available ad buyers. 

maximise revenue

Publift Programmatic

Multiplex ads are easily served with Publift’s programmatic direct technology, maximizing impressions and CPM.

Optimize ad inventory

Double Your CPM

Some publishers are seeing up to 2x higher CPM for Multiplex ads than other ad formats

Multiplex Advertising - Best Practice

User Intent

While it is always important to consider user intent when placing ads, it is perhaps even more integral when working with multiplex ads.

To maximize the benefits of multiplex ads, publishers should understand their target audience to ensure the multiplex ads serve them a relevant and valuable ad experience. 

Once you have signed up to Publift, we will ensure all the multiplex ads served to your site are targeted to your users and their search intent.

Optimize Your Layout

Whether a publisher decides to select the ‘Let Google optimize layout’ option in ad manager or choose to choose their own layout, it is crucial to test these layouts to select multiplex ad formats that best suit your site. 

A/B Test

As with any ad format, no matter the ad quality, it is essential for publishers to A/B test their ad placements. At Publift, we not only A/B test for continual optimization, but we also give our publishers access to our in-depth online advertising metrics and reporting software. This gives you a deep understanding of the programmatic industry, continually improving your advertising knowledge to serve the most relevant ads for your audience.

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When you sign up as a Publift publisher, you know you are in good hands.

Our team has worked with companies in over 60 countries around the world, helping more than 250 publishers gain an average ad revenue uplift of over 55%.

Gain an Average

55%

Ad Revenue.

Getting Started With Multiplex Ads

As Google Multiplex Ads are currently running in Beta, publishers looking to work with the multiplex ad format on their website must partner with a Google Certified Publishing Partner (GCPP) such as Publift. Here is how it works.

How to Get Started

1. Sign up to become a Publift publisher.

2. Your personal Publift Account Manager will analyze your current website performance in order to optimize Multiplex ads for your website.

3. Your Publift Account Manager will then do all the hard work for you through our GCPP ad manager account. This includes ensuring your content recommendation ads are optimized in terms of layout, and the targeting on the page matches the required line item’s targeting.

4. Publift will then provide you with tags for your new native ad setup for easy implementation on your site.

5. With access to the largest pool of ad buyers, high-quality Multiplex ads are served to your website, allowing you to earn maximum return on your ad inventory.

6. Sit back and relax as we help you sell advertising, maximizing your website monetization.

1. Sign up to become a Publift publisher.
2. Your personal Publift Account Manager will analyze your current website performance in order to optimize Multiplex ads for your website.
3. Your Publift Account Manager will then do all the hard work for you through our GCPP ad manager account. This includes ensuring your content recommendation ads are optimized in terms of layout, and the targeting on the page matches the required line item’s targeting.
4. Publift will then provide you with tags for your new native ad setup for easy implementation on your site.
5. With access to the largest pool of ad buyers, high-quality Multiplex ads are served to your website, allowing you to earn maximum return on your ad inventory.
6. Sit back and relax as we help you sell advertising, maximizing your website monetization.

“The value that Publift adds is to free up any internal resources that are handling advertising, and also make more money for the company.”

Will Bruce
Founder, WillyWeather

Are you looking to get started with content recommendation ads? Sign up to become a Publift Publisher today. Our experienced team will set you up to begin serving multiplex ad campaigns within days.

Question 1

What are Multiplex Ads?

A Multiplex Ad is a native ad format. Multiplex ads are an ad stack featuring multiple ads, offering content that is relevant to the website’s users’ interests, acting in a similar way to content recommendation ads.

Multiplex ads are a popular choice in digital advertising with many publishers due to their integration with Google, high ad quality, and multiple placement options.

Furthermore, multiplex ads blend seamlessly with a website's existing content, retaining a good user experience and potentially increasing click-through rates.
“You can traffic groupings of Open Auction ads on websites. These Multiplex ads offer readers more content that’s relevant to them, potentially increasing your page views, the time spent on your website, reader loyalty, impressions, and ultimately ad revenue.”
Google Ad Manager
Question 2

Where Are Multiplex Ads Used?

While typical content recommendation ads are served on a site below the content space, Google Multiplex Ads offer a range of layout options. When Publishers are targeting multiple placements within a single style, they can choose the ‘Let Google Optimize Layout’ option or experiment with different layout options, including the following:

Multi-column: Landscape image for desktop layouts
Single column: Square image for rail placements or mobile placements
Single column: Landscape image for rail placements or mobile placements

For publishers signed up to Publift’s Publisher Platform, your account manager will ensure you serve multiplex ads in an optimal ad layout for your website niche and design.

Question 3

Why Multiplex Ads?

Multiplex ads are becoming one of the most popular ways for publishers to serve content recommendation ads on their websites. Here are some of the benefits of multiplex ads:

  • Due to the fact that Multiplex ads are offered and maintained via Google Ad Manager, publishers can remain assured that their multiplex ad units will maintain ad quality. Additionally, due to the strict Google content policies, multiplex ads offer a level of brand safety that may be superior to other native ads.
  • As multiplex ads are run through Google Account Manager, there are no restrictive contracts (such as with other content recommendation ad providers).
  • With the largest pool of ad buyers in the open auction market, publishers need not worry about empty impressions on their websites.
  • Publishers can serve programmatic direct and open bidding demands with a multiplex style ad, making it an excellent option for Publishers working with Publift’s Fuse technology.

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