If you're new to programmatic advertising and header bidding, you may not be familiar with the most common Sticky Footer Ads format type. See the Sticky Footer Ads format sizes you can work with.
At Publift, we are programmatic advertising pioneers, working tirelessly to grow our client’s ad revenue. Pairing simplified, cutting-edge advertising technology with impartial ethical guidance, the Publift team will take your sticky footer ad strategy to the next level.
Sticky ads that appear at the bottom of the screen, also called anchor ads, stay glued to the screen in a fixed position throughout the user’s session. This makes the viewability of this sticky ad unit extremely high. We have found this leads to higher ad revenues with some of our clients gaining the bulk of their ad earnings through sticky ads.
Not only do sticky footers remain highly visible, they are also extremely customizable. These ad units can be customized for a range of browsers and devices and in different sizes with differing navigation elements. Sticky ads can also be customized to allow users to close or dismiss them.
Sticky ads are able to be targeted by header bidding with Google Ad Exchange, resulting in increased auction pressure and maximum return on your ad inventory.
At Publift we are not into quick wins. By taking the time to build meaningful and sustainable partnerships, we help our client’s grow for the long term. Our experienced team gets the job done while offering excellent customer support, the latest in technology, exceptional performance, transparency, and a sense of security in everything we do.
As opposed to the sidebar, or vertical sticky ads, which stick to the right or left side of a page, a sticky footer ad is a fixed footer ad, located at the bottom of the screen.
Here are some best practice guidelines for publishers to consider when you create an anchor ad.
When you sign up as a Publift publisher, you know you are in good hands.
Our team has worked with companies in over 60 countries around the world, helping more than 250 publishers gain an average ad revenue uplift of over 55%.
Gain an Average
55%
Ad Revenue.
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1. Sign up to become a Publift publisher.
2. Your personal Publift Account Manager will analyze your current site performance in order to optimize your website or mobile app for implementing sticky ads.
3. Publift then works with you to create optimal ad layouts that complement the user experience.
4. With access to over 25 global demand partners, Publift then works with you to choose the best for your business, based on your audience, location, and the performance of your site.
5. Publift will then provide you with Fuse tags for sticky ads, that can be easily implemented on your site.
6. Sit back and relax as we help you sell advertising, maximizing your website monetization.
1. Sign up to become a Publift publisher
2. Your personal Publift Account Manager will analyze your current site performance in order to optimize your website or mobile app for implementing sticky ads.
3. Publift then works with you to create optimal ad layouts that complement the user experience.
4. With access to over 25 global demand partners, Publift then works with you to choose the best for your business, based on your audience, location, and the performance of your site.
5. Publift will then provide you with Fuse tags for sticky ads, that can be easily implemented on your site. We then work to continuously optimize to grow your ad revenue.
6. Sit back and relax as we help you sell advertising, maximizing your website monetization.
“From the moment we engaged Publift, their hands-on approach, speed of response, and proactive insight into adops has been world class. They’ve played a big part in helping us better monetise our audience and have been a hugely valuable addition to our stack.”
Jack Slade
Managing Director, Boss Hunting
Because sticky footer ad units are always in view of the user, they achieve the highest viewability you can get on a website. This gives your overall site a strong boost and can lift CPMs. When partnered with ad refresh, sticky ads can drive impressions and revenue even further.
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