Sticky Sidebar Ads

If you're new to programmatic advertising and header bidding, you may not be familiar with the most common Sticky Sidebar Ads format type. See the Sticky Sidebar Ads format sizes you can work with.

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Sticky Sidebar Ads: Gain visibility and grow your advertising revenue with programmatic pioneers, Publift

At Publift, we are programmatic pioneers, working tirelessly to grow our client’s advertising revenue. Pairing simplified, cutting-edge advertising technology with impartial, ethical guidance, the Publift team helps independent publishers leverage their ad inventory for maximum ROI.

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Stick it to the Competition

A win for sell-side and buy-side

A Win for the Sell-Side and Buy-Side

Due to their fixed position and consequent increased viewability, sticky ads often result in higher CPMs than other formats. This makes the sticky ad unit a winner for both publishers and websites on the sell-side and advertisers on the buy-side.

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Overcome Banner Blindness

While some other ad formats offer high viewability, their tendency to be intrusive can lead to a lousy user experience. Running anchor ads has been shown to result in high ad viewability, while steering clear of the page content, meaning users are more likely to engage with the display ad on their own terms.

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Meet the Minimum Requirements

Whereas some ad formats may need to be optimized and designed to meet open web guidelines, sticky sidebar ads meet the minimum IAB and MRC guidelines by default- that is, 50 percent of the display ad creative pixels are in view for a second. This leaves publishers free to focus on what you do best- post great content. 

Optimize ad inventory

Ad Ops Personalized To Your Business

At Publift, we take the hard work out of selling your ad inventory. Working with Google Ad Exchange and Google Ad Manager, we will optimize sticky ads for your site on both desktop and mobile devices, regardless of the browser. We work tirelessly to understand your page, content and users, to ensure your sticky ad campaign results in maximum ROI.

Implementing Sticky Ads - Best Practice

Due to their user-friendly nature, best practice can be overlooked when implementing a sticky sidebar ad campaign. 

Here are the key things to note when working with a sticky sidebar ad.

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When you sign up as a Publift publisher, you know you are in good hands.

Our team has worked with companies in over 60 countries around the world, helping more than 250 publishers gain an average ad revenue uplift of over 55%.

Gain an Average

55%

Ad Revenue.

How to Get Started With Sticky Sidebar Ads via Publift

How to Get Started

1. Sign up to become a Publift publisher.

2. Your personal Publift Account Manager will analyze your current site performance in order to optimize  your website or mobile app for implementing sticky ads.

3. Publift then finds the best demand partners in order to find the right advertiser to serve sticky ads on your pages.

4. Publift will then provide you with tags for sticky ads, that can be easily implemented on your site, via lazy-loading or header bidding.

5. Sticky ads are served to your website via a central ad server.

6. Sit back and relax as we help you sell advertising, maximizing your website monetization.

1. Sign up to become a Publift publisher
2. Your personal Publift Account Manager will analyze your current site performance in order to optimize  your website or mobile app for implementing sticky ads
3. Publift then finds the best demand partners in order to find the right advertiser to serve sticky ads on your pages
4. Publift will then provide you with tags for sticky ads, that can be easily implemented on your site, via lazy-loading or header bidding
5. Sticky ads are served to your website via a central ad server.
6. Sit back and relax as we help you sell advertising, maximizing your website monetization.

“Getting the correct visibility, refresh rates and sizes is a careful balance and it can only be accomplished with accurate data and experience, both of which Publift provides.”

Rob Shearling
Founder, Paycalculator

Whether you are a small publisher just getting started with programmatic advertising or an established business with a long-standing website, Publift can help you create a sticky ad campaign that elevates your advertising to the next level. 

We will create an ad layout that complements your page design, ensuring to maximize key metrics such as vertical sticky ad viewability, while maintaining an exemplary user experience. 

We then leverage our wide system of ad network partners to increase demand for your inventory of ad space. 

Access to our in-depth online advertising metrics and reporting give you a deep understanding of the programmatic industry, allowing you to continually up your advertising game. 

Contact the friendly team at Publift today.

Question 1

What is a Sticky Ad?

Sticky ads, also known as anchor ads, stick, or anchor to the screen as a user scrolls through the content. Sidebar sticky ads appear in the sidebar content of a website and stay visible throughout the entire user session. Many Publift publishers find that when they run sticky ads, the higher viewability of this ad leads to higher CPMs.
Question 2

Where are Sticky Sidebar Ads Used?

Just as it sounds, sticky sidebar ads stick to the sidebar of a website, staying in the viewport through the user session. Publishers tend to run sticky ads in ad units that are traditionally banner spaces, vertically in the sidebar, or horizontal sticky ads which run along the top or bottom of the screen. 

Through the combination of visually effective sticky sidebar ad design, smart on-page placement, and Publift’s programmatic advertising solution, Fuse, your banner ad expertise will really start to stack up.

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