Confused about header bidding?

Learn all about header bidding - the buzz word in the ad tech world. Find out how publishers and advertisers benefit from it!

What is Header Bidding?

More on Header bidding

We empower publishers to feel safe and thrive for a long time.

“The site has experienced an astonishing increase in revenue in the last year and this has been entirely due to my involvement with Publift.”

Rob Shearling, CEO & Founder, Paycalculator
"Publift's customer service is excellent. Every email is answered in a timely manner. We feel Publift is a truly customer-oriented company."

John Yu
, Founder, Track China Post
“Publift are always thinking about how we can evolve and how we can grow and adapt to the needs of the website in a given time.”

Matthew Cox, Manager, Tuts+
“I was hesitant to give Publift all the ad units on the page, but thank goodness I did. With Publift I doubled my revenue and they provided me with really useful solutions.”

Matt Parkins,
Founder, WordSolver
“Publift has taken care of all the nitty-gritty parts of advertisement. For us, all we had to do was put in the Fuse tags and they made sure everything was optimized and tested to make sure we could get maximum revenue from ads.”

Scott Yang, Founder, OzBargain
Paycalculator logoTrack China Post logoEnvato logoWordSolver logoOzBargain logo

Success stories

Why Publift?

With over 250 clients across 60 countries, you're in good company

"They really understand the publishing business and have vast experience of the advertising industry. They're on top of their game."

Aish Rangadorai
Partner Manager

Grow with us

Grow your business with a sustainable, long term partnership. If you're making more than $2,000 in monthly ad revenue, contact us today to boost your revenue with our all-in-one solution.
Laptop screen with web page open


Question 1

What are the benefits of using Prebid?

Header bidding has been a huge breakthrough in the ad tech space - we’ve come a long way since the waterfall auction. It’s opened up the ad buying process, offering publishers more control, more transparency and higher revenue from their inventory. Advertisers also benefit from header bidding as they have more access to and visibility of a publisher’s entire inventory, allowing them to bid on premium inventory that was previously only available through direct sales.

Question 2

How do I set up header bidding?

A simple question, with a not-so-simple answer. To harness the power of header bidding, you’ll need to work out the approach you want to take: DIY or a wrapper? Doing it yourself requires you to build auctions, perhaps server-side and integrate an ad server like Ad Manager, whilst managing operations and relationships with many SSPs that are exclusive and hard to get service out of. Alternatively, you could partner with us, and we’ll take care of all of that for you - with access to over 25 premium network partners.

Question 3

Will the tag slow down my website?

We’ve built our tag with speed in mind, and have ensured that it is as lightweight as possible. We know how important page performance is to search rankings, core web vitals and for the user. However, header bidding does add a small delay versus just working with AdSense as we need to allow all partners to bid, though this can be optimized by our team according to your business’s priorities.