The power-up
for publishers
for publishers
Supercharge your
ad revenue and performance
Partner with a team that actually cares about you and see revenue growth.
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Introducing
A game changing growth engine.
Fuse is the ultimate upgrade to ad management. Our proprietary Fuse tag seamlessly integrates our technology onto your website. More than just a piece of code, it’s an all-in-one solution working behind the scenes to supercharge your website's revenue and performance.
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Fuse comes with intelligent features and optimisations designed to unlock more revenue, drive competition for bids, and save your time.
Select item

Test, iterate, and generate more revenue with our multivariate testing suite. Continuously test individual ad units for size, color, type, and location to discover and adaptively serve the best-performing layouts to visitors.
Multivariate Testing

Get access to a first-in-class optimisation team that keeps you informed, in control and your earnings increasing. Leveraging state-of-the-art machine learning capabilities, we analyse billions of anonymised data points to unearth untapped opportunities and forecast optimal outcomes in real-time. We put our customers under the microscope to ensure we leave no stone unturned.
Yield Optimisation

Thrive in a privacy-first world. Publift utilises both deterministic and probabilistic identity solutions such as Unified IDs, Authenticated user targeting, enhanced contextual aggregation, and Privacy Sandbox integrations to protect against changing policy and improve monetisation across cookieless environments.
Third party cookie replacements
By thoroughly understanding your audience, we can use Fuse to programmatically build new auction strategies: improve monetisation, enhance page performance, and reduce waste. We take in a range of variables from user location, device type, bandwidth, and ad type to help maximise performance.
The Results?
Reduced bandwidth consumption, faster ads, higher viewability, and better user experience!
Adaptive Tag

Timeouts are used to set an upper limit for how long the setup will wait for bids from each demand partner before closing the auction. With Publift, we test and fine-tune timeout settings to find the sweet spot between maximising yield on your ads and reducing latency.
Smart Timeout Management
Get paid what it’s worth. Fuse constantly adjusts and A/B tests auction rules across time so your ad inventory is always priced appropriately.
Price Algorithm Optimisation

Not all auctions are the same. Get automatic and granular control over the header bidding auction with Fuse. Our auction optimiser enables bidders by ad unit Geography Bandwidth device, and time of day to ensure maximum yield. Load partners that are going to bid on your user, not take up bandwidth!
Hybrid Bidding

Got repeating content modules? Pick the spacing or sequence you would like and let us do the rest. Fuse instantly tests multiple layouts to find what works best for your site.
Fuse for Search, Reviews, Comments

Instantly deploy new ads anywhere on the page without having to code. Combined with our Fuse Experiments tool, go live with new units fast!
Fully Remote Insertion

By furnishing auction participants with valuable, actionable data, we elevate eCPMs for Fuse publishers. Even in content-scarce environments, our tool scans and classifies your content for advertisers, delivering meaningful context, increased engagement, and revenue generation.
Context Classification Tool
Maintain a robust CPM across all refreshed impressions, ensuring optimal ad revenue for your website! We automatically A/B test refresh rates for all ad units to ensure optimal refresh rate for your site.
Smart Refresh
Tired of losing revenue to ad blockers? Our innovative ad block recovery tool empowers you to engage with users who have opted-in to view select, acceptable ads.
Ad Block Monetisation
What makes us different?
Personalised service with responsive support and real humans
No lock in contract
Ad experiences tailored for your diverse users
Seamless integration via a single tag placement
Our publishers see an average uplift of 55%
Fast & reliable monthly payments