Layout Teardown: Episode 2 - Timeanddate.com Ad Layout Strategy & Programmatic Advertising Walkthrough

Publift
August 7, 2023
September 28, 2023

Layout Teardown is a video series where Ben and Brock breakdown the ad strategy and website layout of popular publishers. In this week's episode, we're taking a look at Timeanddate.com, a transactional website where users can calculate dates, check the time, weather and dates across the world. Ben and Brock talk through the reasons behind timeanddate.com's page RPM strategy, the advertising layout on desktop on mobile, and their ad loading setup.

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