Layout Teardown: Episode 2 - Ad Layout Strategy & Programmatic Advertising Walkthrough

Naomi Khor
August 7, 2023
June 27, 2024

Layout Teardown is a video series where Ben and Brock breakdown the ad strategy and website layout of popular publishers. In this week's episode, we're taking a look at, a transactional website where users can calculate dates, check the time, weather and dates across the world. Ben and Brock talk through the reasons behind's page RPM strategy, the advertising layout on desktop on mobile, and their ad loading setup.

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