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AdTeach

An educational series brought to you by the team at Publift to help you understand the ins and outs of programmatic.
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How to Sell Advertising Space on Your Website - Best Ways to Earn Money from Your Website
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5 mins watch
How to Sell Advertising Space on Your Website - Best Ways to Earn Money from Your Website

In this week's episode of AdTeach, we break down the best ways publishers can sell ad space on their website through content monetization and some of the key things to consider.

Monetisation Strategy
Publishers
Publisher Resources
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What is Google Adsense? 3 Best Google Adsense Alternatives to Try in 2026
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5 mins watch
What is Google Adsense? 3 Best Google Adsense Alternatives to Try in 2026

In this weeks AdTeach, Naomi answers all of your Google AdSense questions and more, from what it is to the best alternatives.

Publisher Resources
Platforms
Publishers
Monetisation Strategy
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Layout Teardown: Episode 3 — Cars.com's Sophisticated Ad Strategy
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46 mins watch
Layout Teardown: Episode 3 — Cars.com's Sophisticated Ad Strategy

In this week's episode, we're taking a look at cars.com, one of the biggest auto marketplaces in the US. Ben and Brock speak about the detailed insights and suggestions for optimizing cars.com’s ad revenue.

Publishers
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Insights
Platforms
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What is Google Ad Manager? - GAM Tutorial | Publift
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4 mins watch
What is Google Ad Manager? - GAM Tutorial | Publift

Google Ad Manager (GAM) is often confused with Google Ads, Adsense and many more in the same space. Discover the differences between GAM and Google AdSense, and why GAM is the cornerstone platform for publishers.

Publisher Resources
Publishers
Platforms
Monetisation Strategy
All
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What is AdSense Arbitrage? Best Practices for Using AdSense Arbitrage
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4 mins watch
What is AdSense Arbitrage? Best Practices for Using AdSense Arbitrage

We're delving deep into the world of AdSense arbitrage—a game-changing strategy where publishers invest in ads to drive traffic.

Publishers
Publisher Resources
Monetisation Strategy
Insights
Industry News
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What are Sticky Ads? Pros & Cons
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4 mins watch
What are Sticky Ads? Pros & Cons

Explore the potential of sticky ads, which promise enhanced visibility for advertisers and higher returns for publishers.

Publishers
Publisher Resources
Monetisation Strategy
Insights
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