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AdTeach

An educational series brought to you by the team at Publift to help you understand the ins and outs of programmatic.
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What Is Programmatic Advertising? How Does It Work?
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3 mins watch
What Is Programmatic Advertising? How Does It Work?

Learn how programmatic advertising works, including DSPs, SSPs, auctions, deal types, ad formats, key benefits, risks and setup options for digital publishers.

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Publishers
Insights
Adtech Industry
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BuzzFeed.com's Ad Strategy: Programmatic vs Direct
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20 mins watch
BuzzFeed.com's Ad Strategy: Programmatic vs Direct

Ben and Brock unravel how Buzzfeed monetises through Programmatic and Direct

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Publishers
Publisher Resources
Platforms
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Layout Teardown: Episode 5 - Why Slickdeals.net's Ads Just Work – A Deep Dive
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23 mins watch
Layout Teardown: Episode 5 - Why Slickdeals.net's Ads Just Work – A Deep Dive

Ben and Brock unpack how Slickdeals monetises through affiliate links, a community-driven content model, and programmatic advertising.

Publisher Resources
Monetisation Strategy
Insights
Publishers
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Layout Teardown: Episode 4 - Zillow.com's Unique Advertising Strategies
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32 mins watch
Layout Teardown: Episode 4 - Zillow.com's Unique Advertising Strategies

Explore how Zillow optimises its ad strategy without affecting its core business, offering insights into both desktop and mobile layouts for improving ad visibility and user engagement.

Monetisation Strategy
Publisher Resources
Publishers
AdThoughts
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What is Google Ad Manager? - GAM Tutorial
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What is Google Ad Manager? - GAM Tutorial

Unlock the Power of Google Ad Manager (GAM) for Your Website Monetization! 💰But what is GAM? Is it Google Ads? Is it AdSense? 🤔

Publisher Resources
Platforms
Publishers
Monetisation Strategy
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CPM vs RPM, which is better for publishers?
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CPM vs RPM, which is better for publishers?

Understanding CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial for publishers looking to track and optimize their advertising revenue.

Publisher Resources
Monetisation Strategy
Publishers
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