PubChat was back with a bang this month, kicking off 2019 on the right foot for publishers from across Sydney and beyond.
January 25, 2021
Learn about rCPM and why it's an important metric for publishers with our ultimate guide. We'll also break down CPM, eCPM and RPM for you.
June 7, 2021
Google’s AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price.
A complete guide to optimizing ad placements for digital publishers. Learn new techniques, optimize existing placements and maximize ad revenue.
How can we take advantage of all of the benefits and value of programmatic advertising without sacrificing our brand and user experience? Find out more.
Finding the right UX model for your website is key to retaining users.
Learn what a demand side platform is, how it works and the differences between DSPs and ad networks in our beginner's guide.
Find out when Google will start transitioning your traffic to a first price auction, how the change is progressing and what other publishers are saying.
This detailed guide lists the top 27 AdSense alternatives publishers should consider when looking to increase their ad revenue
Do display ads really affect your website’s SEO? Learn how to maintain and grow your user base while maximizing ad revenue.
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