Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.
Read this article to learn everything publishers need to know about Google Topics API and to explore its future relevance in a world without third-party cookies.
Google Privacy Sandbox is set to emerge as the primary alternative to third-party cookies. We explain what it is and why it matters to publishers.
MRC viewability has become a common standard to assess the effectiveness of an ad campaign. Learn how to optimize it to increase ad revenue.
Learn how to build an effective first-party data strategy to create impactful ad campaigns, improve customer experience, ensure compliance with privacy laws.
Looking for an efficient alternative to third-party cookies? Learn why Google Publisher Provided Identifiers can help in our in-depth guide.
What is Google Multiple Customer Management and why is it important for publishers in 2026? Learn everything you need to know in our in-depth MCM guide.
sellers.json is one of the most powerful tools to combat ad fraud. This guide explains all that publishers need to know about sellers.json
Discover Prebid in programmatic advertising: its role, technologies, how to implement it, and more.