Latest

Learn how to implement in-app header bidding and increase your app's revenue with the ultimate guide.

Get insights into Deal ID in Programmatic Direct. Discover its significance in facilitating transparent, direct transactions between advertisers and publishers.

Discover how PMPs and Programmatic Guaranteed deals help publishers in 2026 boost CPMs and secure premium advertiser demand.

What is the Difference Between DSPs and Ad Networks? Learn about the benefits and specificities of Ad networks and DSPs and how buying from both is different.

Publift was delighted to present to some of New Zealand’s biggest publishers (Fairfax, Bauer) and advertisers in their Digital Overview conference.

Google Ad Manager is the cornerstone publisher monetization platform. If you are not using and missing out on a huge opportunity, experts at Publift can help.

Need an editorial calendar but not sure where to start? This guide will tell you everything you need to know when looking for the right template.

The Lumascape is a visual guide to the digital world. It shows how digital technology is connected to the real world.

Explore the 15 best native advertising examples for publishers in 2026 and find new and innovative ways to enhance your monetization strategy.