Monetisation Strategy

eCPM is a key ad performance metric used by publishers to monitor the revenue generated from the ads on their website.

Vahe Arabian from State of Digital Publishing chats to Publift CEO, Colm Dolan about online publishers and how they can increase their ad revenue.

Content that endures is content that continues to meet user needs, month after month, if not year after year. Find out how to keep your content relevant.

Do display ads really affect your website’s SEO? Learn how to maintain and grow your user base while maximizing ad revenue.

A complete guide to optimizing ad placements for digital publishers. Learn new techniques, optimize existing placements and maximize ad revenue.