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AdTeach

An educational series brought to you by the team at Publift to help you understand the ins and outs of programmatic.
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What is Ad Refresh and How Does It Work?
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4 mins watch
What is Ad Refresh and How Does It Work?

Ad Refresh is a Great Way for Publishers to Increase Their Advertising Revenue. This article covers the how, why, when, and where of Ad Refresh for maximum ROI.

Publisher Resources
Publishers
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A Complete Guide to CPM Vs CPC Vs CPA Vs CPI Vs CPV
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2 mins watch
A Complete Guide to CPM Vs CPC Vs CPA Vs CPI Vs CPV

What are CPM, CPC, CPL, CPA, CPV and CPI? Understanding these key marketing metrics is key to making the right choice for your website.

Monetisation
Publishers
Publisher Resources
Adtech Industry
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What is a Supply-Side Platform?
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3 mins watch
What is a Supply-Side Platform?

A supply-side platform (SSP) is an adtech platform used to coordinate and manage digital ad inventories. Here’s everything publishers need to know in 2025.

Publisher Resources
Publishers
Monetisation
Adtech Industry
Platforms
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How Does Header Bidding Work? Everything Publishers Need to Know
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2 mins watch
How Does Header Bidding Work? Everything Publishers Need to Know

Header bidding is a vital part of ad tech for publishers looking to maximize their ad revenue. Learn everything you need to know about header bidding auctions.

Publisher Resources
Adtech Industry
Monetisation
Publishers
All
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The Ultimate Private Marketplace Guide for Publishers
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3 mins watch
The Ultimate Private Marketplace Guide for Publishers

Everything you need to know about the benefits of private marketplaces for publishers and advertisers alike.

Adtech Industry
Monetisation
Publishers
Publisher Resources
All
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What Is Programmatic Advertising? How Does It Work?
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3 mins watch
What Is Programmatic Advertising? How Does It Work?

Programmatic advertising is the process of automatically buying and selling digital advertising space. It’s a smarter, faster alternative to manual advertising.

Publisher Resources
Publishers
Insights
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