AdTeach

We chat with Brock Munro, Publift's Head of Yield & Product, about Yield Optimization (and Management), why it's important for publishers, and what are the best practices surrounding it.

We chat with James Nielsen, Publift's Head of Onboarding, about Core Web Vitals (CWV), why it's important for publishers, and what they can do to optimize their CWV health.

Ad Refresh is a Great Way for Publishers to Increase Their Advertising Revenue. This article covers the how, why, when, and where of Ad Refresh for maximum ROI.

What are CPM, CPC, CPL, CPA, CPV and CPI? Understanding these key marketing metrics is key to making the right choice for your website.

A supply-side platform (SSP) is an adtech platform used to coordinate and manage digital ad inventories. Here’s everything publishers need to know in 2026.

Header bidding is a vital part of ad tech for publishers looking to maximize their ad revenue. Learn everything you need to know about header bidding auctions.