AdTeach

In this week's episode, we're taking a look at cars.com, one of the biggest auto marketplaces in the US. Ben and Brock speak about the detailed insights and suggestions for optimizing cars.com’s ad revenue.

We're delving deep into the world of AdSense arbitrage—a game-changing strategy where publishers invest in ads to drive traffic.

Explore the potential of sticky ads, which promise enhanced visibility for advertisers and higher returns for publishers.

We chat with Brock Munro, Publift's Head of Yield & Product, about Yield Optimization (and Management), why it's important for publishers, and what are the best practices surrounding it.

We chat with James Nielsen, Publift's Head of Onboarding, about Core Web Vitals (CWV), why it's important for publishers, and what they can do to optimize their CWV health.

Ad Refresh is a Great Way for Publishers to Increase Their Advertising Revenue. This article covers the how, why, when, and where of Ad Refresh for maximum ROI.